Category
AI influencer marketing software: what they are and who makes them
self-serve creator databases, ecommerce gifting and payout platforms, audience and fraud analysis, enterprise and managed programs: Modash, Influencity, GRIN through Insense.
Types of AI influencer marketing software
Self-serve creator databases
Modash and Influencity let a marketer search profiles, open audience reports and export contacts without a sales process. They cap usage by profiles opened or analyses run, so the monthly limit matters more than the sticker price. Both suit a solo marketer testing the channel.
Ecommerce gifting and payout platforms
GRIN, Upfluence and Aspire connect to online stores to send products, track posts and pay creators. They fit brands whose creators are customers or affiliates, and they usually charge a fee on payouts or sales. Gifting volume is the number to check first.
Audience and fraud analysis
HypeAuditor concentrates on audience quality, fake-follower checks and competitor research across a very large profile database. Brands often pair this kind of tool with a separate system for contracts and campaigns, so confirm what it exports. It suits agencies vetting audiences.
Enterprise and managed programs
Traackr and CreatorIQ sell governed programs to large organizations, while Later offers an expert-run service and Sprout Social adds influencer tools to a social suite. These are quoted through sales and include more onboarding, longer contracts and a named contact, which suits larger budgets.
Facts at a glance
| Tool | Publisher | Based in | Access |
|---|---|---|---|
| Modash | Modash | Estonia | Trial + API |
| Influencity | Influencity | Spain | Trial |
| GRIN | Grin Technologies Inc. | United States | Free tier |
| Upfluence | Upfluence | United States | Paid + API |
| HypeAuditor | Stonecast Financial LLC | United States | Trial + API |
| Aspire | AspireIQ, Inc. | United States | Paid |
| Traackr | Traackr, Inc. | United States | Paid |
| CreatorIQ | CreatorIQ | United States | Paid |
| Later | Later | Canada | Trial |
| Sprout Social | Sprout Social, Inc. | United States | Trial |
| Kolsquare | Kolsquare SAS | France | Trial |
| Insense | Insense Ads, Inc. | United States | Trial |
