Category
AI visibility tracking software: what they are and who makes them
stand-alone prompt trackers, add-ons to an seo suite, enterprise platforms with agents, research-grade and advertising platforms: Peec AI, OtterlyAI, Semrush AI Visibility through LLMrefs.
Types of AI visibility tracking software
Stand-alone prompt trackers
Peec AI, OtterlyAI and Rankscale do one job: run your prompts on a schedule and report mentions, position and cited sources. They are cheaper to start and simpler to learn. Choose one when AI visibility is a new line item, not a new department.
Add-ons to an SEO suite
Semrush and Ahrefs sell AI visibility beside keywords, backlinks and audits. A team already in either account gets one login and shared reporting, though prompt allowances on entry plans are modest. Compare the add-on price against a stand-alone tracker before agreeing.
Enterprise platforms with agents
Profound, Scrunch and Goodie go beyond reporting, adding content generation, crawler analytics or workflow agents. They fit larger organizations with a content team to act on findings, and several quote prices only after a demo, which slows comparison and keeps the first conversation inside a sales process.
Research-grade and advertising platforms
Evertune emphasizes repeated sampling and a user prompt panel, and pairs tracking with paid placement in AI chat. It targets advertisers and agencies, and publishes no price, so expect a sales process before any trial, and a longer wait for numbers you can compare.
Facts at a glance
| Tool | Publisher | Based in | Access |
|---|---|---|---|
| Peec AI | Peec AI GmbH | Germany | Paid + API |
| OtterlyAI | OtterlyAI | Austria | Trial |
| Semrush AI Visibility | Semrush | United States | Trial + API |
| Ahrefs Brand Radar | Ahrefs | Singapore | Paid + API |
| Profound | Profound | United States | Trial + API |
| Scrunch | Scrunch AI | United States | Trial + API |
| AthenaHQ | AthenaHQ | United States | Trial + API |
| Rankscale | Rankscale GmbH | Germany | Trial + API |
| Goodie | Goodie | United States | Trial + API |
| Evertune | Evertune | United States | Paid |
| LLMrefs | LLMrefs | Not stated on the pages read | Trial + API |
