Category
Email marketing software: what they are and who makes them
Brevo, MailerLite, GetResponse and 5 more, sorted into types, with the company behind each and where it is based.
Types of email marketing software
Newsletter and small business senders
Brevo, MailerLite and Mailchimp are built for owners who send campaigns and simple automations from a drag and drop editor. Pricing follows contact count, there is a free tier, and one person can run the whole thing. The trade-off is thinner segmentation than the specialist tools offer.
Ecommerce engines
Klaviyo and Omnisend pull in orders, carts and browsing from a store and trigger flows from them. They earn their fee when revenue per email is measurable. Outside a shop, much of that depth sits unused, so a plain newsletter tool is usually cheaper.
Automation and CRM platforms
ActiveCampaign and GetResponse push toward multi-step journeys, scoring, webinars and a built-in contact record. They suit teams that nurture leads over weeks. Expect a steeper setup, tiers split by feature, and a bill that grows with both contacts and capabilities.
Suites from a CRM vendor
HubSpot Marketing Hub sells email as one part of a system that also holds contacts, deals and reporting. The appeal is a single record per customer. The cost is the jump from a cheap starter seat to professional tiers priced in the hundreds, with required onboarding.
Facts at a glance
| Tool | Publisher | Based in | Access |
|---|---|---|---|
| Brevo | Brevo | France | Free tier + API |
| MailerLite | MailerLite | Lithuania | Free tier + API |
| GetResponse | GetResponse | Poland | Free tier + API |
| ActiveCampaign | ActiveCampaign | United States | Trial + API |
| Mailchimp | Intuit Mailchimp (Intuit Inc.) | United States | Free tier + API |
| Klaviyo | Klaviyo, Inc. | United States | Free tier + API |
| Omnisend | Omnisend | Lithuania | Free tier + API |
| HubSpot Marketing Hub | HubSpot, Inc. | United States | Free tier + API |
