Category
Sales intelligence software: what they are and who makes them
ZoomInfo, Cognism, Apollo.io and 5 more, sorted into types, with the company behind each and where it is based.
Types of sales intelligence software
Global contact and company databases
ZoomInfo, Apollo and Lusha sell large searchable databases of people, emails and direct dials, with intent signals on higher tiers. They suit outbound teams building lists from scratch, and the main cost question is how many contact reveals a plan allows.
European compliance-first data
Cognism is built around phone-verified mobiles for European and North American markets, and screens numbers against Do Not Call lists. Kaspr offers a lighter, LinkedIn-based route to the same kind of data, billed per user, with phone and email credits listed for each plan.
Website visitor identification
Leadfeeder and Leadinfo turn anonymous traffic into a list of visiting companies, then add contacts and scoring. They answer a different question than a database: which accounts already looked at you, what they read, and which colleagues at those firms are worth a call.
Regional data specialists
Vainu covers Nordic companies with registry, financial and trigger data, sold as licences per country. It fits teams selling inside Finland, Sweden, Norway or Denmark, where a global database is often thinner and less current, and where local registry data counts for more.
Facts at a glance
| Tool | Publisher | Based in | Access |
|---|---|---|---|
| ZoomInfo | ZoomInfo Technologies LLC | United States | Trial + API |
| Cognism | Cognism Ltd | United Kingdom | Paid + API |
| Apollo.io | Apollo.io, Inc. | United States | Free tier + API |
| Lusha | Lusha Systems Inc. | United States | Free tier + API |
| Leadfeeder | Dealfront Group GmbH | Germany | Free tier + API |
| Leadinfo | Leadinfo | Netherlands | Trial + API |
| Kaspr | Kaspr | France | Free tier + API |
| Vainu | Vainu | Finland | Paid + API |
