Head-to-head
Mixpanel vs Amplitude: which one in 2026?
Mixpanel, Inc. and Amplitude, Inc. both make event-based product analytics with AI agents and MCP access for tools like Claude. Mixpanel publishes sample volume prices on its Growth plan, while Amplitude's Plus plan starts at $0 and its upper tiers are custom.
Verdict
Mixpanel ranks above Amplitude here because its Growth plan carries visible volume prices and the company states its own SOC 2 and ISO credentials. Amplitude is the better fit when AI data terms and EU hosting detail decide the purchase, and its free tier allows twice the events. Both expose MCP for Claude and Cursor, so the deciding factors are your monthly event count and the data terms you can get in writing.
Mixpanel and Amplitude side by side
| Mixpanel | Amplitude | |
|---|---|---|
| Price entry | $0 (Free, up to 1M events per month) | $0 (Free, 2M events per month) |
| Free allowance | Free forever with unlimited seats, 1M events per month, 10K session replays, 10 active feature flags and 5 saved reports per seat. | Free with 2M events per month, 10K session replays, 1 active experiment, 10 saved charts and one year of data access. |
| Mid-tier pricing | Growth starts at $0 with the first 1M events free. Yearly billing examples: $100 per month at 1.5M events, $1,635 at 20M. | Plus starts at $0 with the first 2M events free and scales to 70M events. Growth and Enterprise are custom, event-based quotes. |
| Alerts | Free has none, Growth allows up to 5 alerts per project, and Enterprise adds unlimited alerts and anomaly detection. | Alerts start on Plus. Growth adds monitoring and alerts, and Enterprise has unlimited monitoring and alerts. |
| Experiments and flags | Experiments and feature flags are in the product, with up to 50 active flags on Growth and up to 500 with an add-on. | Experiments are limited on Free to one active experiment. The pages read give no flag limits. |
| Hosting region | The privacy policy says data centers are primarily in the United States and the European Union, with Google as cloud provider. | AWS data centers in the US and EU, and the EU center is in Frankfurt, Germany. |
| AI data terms | The page links to an AI trust page that was not readable, so AI training use of customer data is unstated here. | Contracts prohibit AI partners from training on customer data, and zero-retention endpoints are used for OpenAI and Google Vertex workflows. |
| Certifications | SOC 2 Type II attestation, ISO 27001 and ISO 27701 are stated. GDPR commitment is stated without a certificate. | Self-certified under the EU-US Data Privacy Framework, and a HIPAA business associate agreement is possible. Amplitude's own SOC 2 or ISO status is not stated. |
| Startup offer | A first-year program for companies under 5 years old with up to $8M funding: 1B events and unlimited experiments. | No startup program was found on the pages read, so ask the vendor whether any early-stage offer exists. |
Where each one wins
Mixpanel wins on
- Sample prices at 1.5M, 2M and 20M events let you estimate a bill before contacting anyone
- SOC 2 Type II, ISO 27001 and ISO 27701 are all stated for the company itself
- A first-year startup program offers 1B events to eligible young companies
Amplitude wins on
- Free tier doubles the event cap to 2M per month, and Plus scales as far as 70M events
- AI data terms are explicit: no partner training and zero-retention endpoints for two providers
- Hosting detail is specific, with a Frankfurt EU data center and deletion tools including an API
Which to pick
Pick Mixpanel if
You want published volume pricing, unlimited free seats and company-level SOC 2 and ISO certificates, or you qualify for the startup program.
Pick Amplitude if
You need a larger free event cap, a written ban on AI partners training on your data, and an EU data center in Frankfurt.
Each tool in context: Mixpanel profile, Amplitude profile, and the full Best AI Product Analytics Software in 2026.
Frequently asked questions
Which has the bigger free plan, Mixpanel or Amplitude?
Amplitude allows 2M events per month on Free against Mixpanel's 1M. Mixpanel gives unlimited seats and 10 feature flags, while Amplitude limits you to 1 active experiment and 10 saved charts. Which fits depends on whether event volume or seat count is your constraint.
Can I query Mixpanel or Amplitude from Claude?
Yes for both. Mixpanel offers an MCP integration for clients such as Claude, ChatGPT and Cursor, and a Slack agent. Amplitude's MCP lets you run queries from AI tools such as Claude or Cursor, and lists Claude Code and several other coding tools. Agent chat retention on Amplitude Free is 14 days.
Does Amplitude or Mixpanel store data in the EU?
Amplitude states AWS data centers in the US and EU, with the EU center in Frankfurt, Germany. Mixpanel's privacy policy says it primarily uses data centers in the US and EU and links an EU and India residency page that was not read. Confirm region selection in your order.
Is Mixpanel's Growth plan really free to start?
It starts at $0 because the first 1M events per month are free, then volume pricing applies. Examples on the page with yearly billing are $100 per month at 1.5M events and $185 at 2M. Monthly billing costs more, for instance $259 per month at 2M events.