Head-to-head
Mouseflow vs Lucky Orange: which one in 2026?
Mouseflow is a Danish session replay and heatmap tool with a free plan, and Lucky Orange is a US tool from Lucky Orange LLC with no free plan. Mouseflow caps by sessions and websites per tier, while Lucky Orange gives every feature to every plan and scales by session volume.
Verdict
Mouseflow is the easier first pick for a small site or a European company, because the free plan, regional hosting and printed tiers make the cost and data location clear. Lucky Orange fits high-traffic sites that want full features without tier gating, but its pricing page contradicts itself, so get a written quote. Mouseflow's own SOC wording also conflicts between sections, so ask which audit report exists before relying on either claim.
Mouseflow and Lucky Orange side by side
| Mouseflow | Lucky Orange | |
|---|---|---|
| Price entry | $25 per month for Essential, with a free plan at 500 sessions | $32 per month for Build, billed annually |
| Starting without paying | Free forever covers 500 sessions a month on one website, with replays, three heatmap types and one month of history. | No free plan exists. A 7-day trial is offered, and the pricing page says Discovery AI is included in it. |
| Paid ladder | Essential 25, Advanced 109 and Premium 319 per month billed annually, with no currency shown on the pricing page. | Build USD 32, Grow USD 72, Expand USD 199 and Scale USD 839 per month on plan cards, but a table lists USD 39, 249 and 1,049. |
| How volume is capped | Sessions per month run 5,000, 25,000 and 100,000 across the paid tiers, and websites rise from one to five. | Sessions start at 3,500 on Build and rise to 300,000 on Scale, with Enterprise from 700,000. Extra websites cost USD 5 each. |
| Feature gating | Features climb with the tier: attention heatmaps and surveys arrive on Advanced, form analytics and the REST API on Premium. | The pricing page says all features sit on every plan, with unlimited surveys, announcements and team members. |
| History kept | One month of history on Free, three on Essential, six on Advanced and twelve on Premium. | Sixty days is the base storage period, with paid upgrades to 90, 180 or 365 days available. |
| AI assistance | Ask Mina AI answers plain-language questions about behavior, Mina AI Insights is in beta, and an MCP server links data to assistants. | Discovery AI reads live visitor behavior, returns an answer with links to evidence and can filter recordings to flagged visitors. |
| Hosting and certifications | Data lives in the EU (Belgium) or US (Iowa) by signup region. Its pages cite SOC 2 Type II in one place and SOC 1 Type II in another. | Hosting region and certifications are not stated on the pages read. A separate data processing addendum was not opened. |
| Headquarters | Denmark, stated on the homepage as the company's headquarters, with an EU storage option for customers. | United States, based on an Overland Park, Kansas contact address given in the privacy notice. |
Where each one wins
Mouseflow wins on
- Free plan and EU hosting option, which matter for small sites and GDPR-minded teams
- Retention reaches twelve months on Premium, against a 365-day paid upgrade at Lucky Orange
- Premium adds a REST API and an MCP server for pulling behavior data elsewhere
Lucky Orange wins on
- Every feature is on every plan, so a low tier is not stripped of heatmaps or funnels
- Session ceilings climb much higher, up to 300,000 on Scale before Enterprise
- Unlimited team members and surveys with no seat charges on the pricing page
Which to pick
Pick Mouseflow if
You want a free plan to start, EU data storage, or a documented API, and your traffic fits inside 100,000 sessions a month.
Pick Lucky Orange if
You want every feature at every tier, expect traffic well above 100,000 sessions, and can accept a pricing page that shows two sets of figures.
Each tool in context: Mouseflow, Lucky Orange, and the full Best AI Heatmap and Session Replay Software in 2026.
Frequently asked questions
Is Mouseflow SOC 2 certified?
The pages disagree. One section cites SOC 2 Type II certified infrastructure, while the FAQ says SOC 1 Type II and does not claim SOC 2. The site also states ISO 27001 for its data centers. Ask Mouseflow for the actual report before treating either as settled.
What does Lucky Orange really cost per month?
Plan cards show USD 32, 72, 199 and 839 per month paid annually for Build through Scale. A comparison section on the same page lists USD 39, 249 and 1,049 for three of them and does not explain the gap. Confirm the figure in writing before purchase.
Can I use Mouseflow for free on a real site?
Yes, within limits. The Free plan covers 500 sessions per month on one website, with session replays, click, scroll and geo heatmaps, friction detection and one month of history. A 14-day trial with 2,000 sessions is also offered without a card.
Where does Lucky Orange store session data?
The privacy notice read does not name a hosting region or any certification. It says personal data is kept as long as needed for its purposes and refers to a separate data processing addendum that was not opened, so ask the vendor directly.