Market data
Which European Countries Adopted AI Fastest? Growth 2023 to 2025
Between 2023 and 2025, the share of EU enterprises using AI rose from 8.1% to 19.9%. Denmark added the most, 26.9 percentage points, while Türkiye added 1.9, according to Eurostat.
Which countries added the most AI users?
| Country | 2023 | 2025 | Change (points) |
|---|---|---|---|
| Denmark | 15.2% | 42.0% | +26.9 |
| Sweden | 10.4% | 35.0% | +24.7 |
| Finland | 15.1% | 37.8% | +22.7 |
| Belgium | 13.8% | 34.5% | +20.7 |
| Norway | 9.2% | 28.9% | +19.7 |
| Austria | 10.8% | 29.9% | +19.2 |
| Luxembourg | 14.4% | 33.6% | +19.2 |
| Netherlands | 14.1% | 33.2% | +19.1 |
| Estonia | 5.2% | 23.4% | +18.2 |
| Lithuania | 4.9% | 21.3% | +16.4 |
The EU average moved from 8.1% to 19.9%, a gain of 11.9 points. Shares are of enterprises with 10 or more employees.
Which countries grew slowest?
| Country | 2023 | 2025 | Change (points) |
|---|---|---|---|
| Türkiye | 5.5% | 7.4% | +1.9 |
| Portugal | 7.9% | 11.5% | +3.7 |
| Romania | 1.5% | 5.2% | +3.7 |
| Montenegro | 5.6% | 10.1% | +4.4 |
| Cyprus | 4.7% | 9.3% | +4.6 |
Who multiplied their AI use?
Measured as a multiple, Serbia grew 5.6 times, from 1.8% to 10.1%, followed by Estonia (4.5 times) and Lithuania (4.4 times). A high multiple usually reflects a low starting point, so read it next to the level on the market data overview.
What can and cannot be read from a country's growth?
Growth in percentage points depends on where a country started: Denmark began 2023 at 15.2% and reached 42.0%, while Türkiye moved from 5.5% to 7.4%. The survey covers companies with 10 or more employees and every country uses the same questionnaire, so the levels are comparable, but sampling error is larger in small countries and a few points of change can be noise.
For buyers, the useful signal is the pace of the local market: a country that added 16.4 points or more is one where peers, advisers and local-language tools are quickly becoming available. The level ranking is on the market data overview.
Source
Data: Eurostat table isoc_eb_ai, reference years 2023 and 2025 for each EU and EEA country in the table, fetched 2026-10-12 (table link).