Software advice
Best AI Real Estate CRM Software in 2026
AI real estate CRM software is a customer database built for agents, teams and brokerages that tracks buyers, sellers and past clients, and uses AI to score leads, suggest follow-up, write messages or answer new inquiries. It is not a general sales CRM, a transaction-only tool or an MLS, although several products here bundle those pieces.
Quick answer
Realvolve ranks first for repeatable workflows at a posted price. Wise Agent is the pick for a low flat team price with AI writing, and Follow Up Boss suits large teams that route Zillow leads and want AI inside calling.
A brokerage choosing a real estate CRM today faces a split that did not exist three years ago: some vendors bill AI as part of the seat, some sell it as an add-on, and some sell a done-for-you lead service with a CRM attached. This ranking looks at what each AI feature touches (lead scoring, texting, drafting or database mining), what the vendor publishes about price and data use, and how hard it is to leave. Every fact was read on the vendors' own sites on 31 October 2026. Agents remain responsible for fair-housing rules and consent for automated texts.
The 12 best AI real estate CRM software in 2026, ranked
There is no score. Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. How we rank.
| # | Tool | Best for | Free plan | Entry price |
|---|---|---|---|---|
| 1 | Realvolve | Independent agents who want repeatable client workflows and past-client follow-up | Trial | $49 per month |
| 2 | Wise Agent | Small teams that want a flat low monthly price and an AI writing assistant | Trial | $49 per month |
| 3 | Brivity | Teams that want CRM, IDX site, transactions and an AI texting assistant under one plan | No | Quoted |
| 4 | Real Geeks | Agents who want a lead-generating IDX website, CRM and optional ad packages in one bill | No | $399 per month |
| 5 | Top Producer | Agents and teams that want MLS-linked reports and farming tools next to a CRM | No | $98 per user per month |
| 6 | Propertybase | Brokerages that want real estate objects on the Salesforce platform with custom reporting | No | $89 per user per month |
| 7 | Follow Up Boss | Teams that route portal leads and want AI built on their own calls and texts | Trial | $69 per user per month |
| 8 | BoomTown | Teams that want managed lead concierges working their database alongside a CRM | No | Quoted |
| 9 | BoldTrail (Inside Real Estate) | Brokerages looking for a single technology partner covering CRM, back office and recruiting | No | Quoted |
| 10 | Lofty | Agents and brokerages that want AI agents plus website, ads and dialer in one vendor | No | Quoted |
| 11 | CINC | Teams that buy paid leads and want routing, an IDX site and AI texting from one vendor | No | Quoted |
| 12 | Propstack | German-speaking brokers and agencies that publish through ImmobilienScout24 and want AI help with exposes | Trial | EUR 99 per license per month, plus VAT, plus a one-time setup fee of EUR 279 plus VAT |
- 1
Realvolve
Realvolve earns first place for being specific about price and purpose. It sells a relationship and workflow CRM to independent agents, posts both tiers with one-time launch fees, and keeps its assistant, Ellis, on the Professional plan only. The trade-off is scale: seat pricing is quoted for one user, and teams must ask about extra seats, SMS and calling costs.
Strong on
- Both plans and their setup fees are printed on the homepage, with annual billing at roughly ten months
- Ellis drafts follow-up and surfaces daily priorities from client history on Professional
- Seven Essential workflows ship with both plans, which gives a new user a starting process
Weak on
- SMS, dialer and Ellis assistance are not part of Essential, so the cheap tier lacks the AI
- Seat pricing covers one user, and team seats and workflow packs are quoted separately
Skip it if: Large teams that need lead routing from portals and a shared inbox out of the box. Essential is $49 monthly or $490 yearly plus a $99 setup fee; Professional is $79.
- 2
Wise Agent
Wise Agent ranks second because the price per head is hard to beat: $49 monthly covers up to five members on a shared login, with a 14-day trial and no contract. The AI Writing Assistant and automated follow-up are listed on the product page. The cost is polish and depth, since separate logins, texting and extra pages are paid add-ons at $5 to $20 monthly.
Strong on
- Plans run month to month, with annual billing taking about 15 percent off
- Lead enhancement, drip campaigns, landing pages and unlimited document storage come with every plan
- Enterprise licensing for 15 or more agents offers bulk pricing and white-label options
Weak on
- Separate team logins cost $20 each per month, and the base plan shares one login
- Texting needs the WiseText add-on and an $80 registration fee
Skip it if: Teams that want an AI that scores leads from call recordings or a managed lead stream. Covers up to five team members on a shared login; annual billing is $42 monthly.
- 3
Brivity
Brivity places third as a team platform that keeps the website, marketing, CMA and transaction tools in one subscription. The AI page describes Gabbi, an assistant that texts and qualifies leads, and an AI Write feature marked beta. No price is posted, tiers are divided by user count, and several AI tools require a platform subscription.
Strong on
- Five tiers run from solo agent up to 25+ users, so a growing team can stay on one product
- Text Lead Capture turns sign and flyer texts into CRM records
- The plans page mentions a Brivity API plus Zapier, which lets lead sources outside the platform feed the database
Weak on
- No price appears on the plans page, so budgeting needs a demo
- AI Write is labeled beta and may carry extra charges depending on the plan
Skip it if: Solo agents who need a published monthly price and a self-serve signup. The plans page lists five tiers by user count and sends visitors to a demo for a price.
- 4
Real Geeks
Real Geeks lands fourth as the clearest all-in-one bill. One $399 platform covers the IDX site, CRM, dialer and marketing studio for two users, and lead packages from $299 are optional add-ons. Geek AI Text costs $49 monthly, free with a lead package, while the Email and Voice versions are listed as coming soon, so the AI side is still thin.
Strong on
- Pricing page lists base platform, lead packages, IDX feeds and per-user fees in one table
- Unlimited calling, texting, email and video drips come in the CRM
- Geek AI Text comes at no cost with any lead package
Weak on
- The $500 setup fee and commitment terms of 6 or 12 months raise the cost of trying it
- Geek AI Email and Voice are marked coming soon, so only texting is live
Skip it if: Agents who already have a website and lead source and only need a cheap CRM. Platform includes two users; a $500 one-time setup fee applies and extra users cost $25 or less.
- 5
Top Producer
Top Producer sits fifth as a long-running CRM that has added an AI writing assistant, AI Author, for emails and texts. Pro at $98 per user includes lead response, transaction tracking and branded Market Snapshot reports. Farming and lead products raise the price with quotes. It is priced above most simple CRMs, and the AI is limited to drafting.
Strong on
- Pro includes MLS integration across 320 or more boards and automated SMS or email lead response
- Team bundles for up to 5, 10 or 25 users carry fixed monthly prices
- Pro + Farming uses predictive analytics to find likely sellers
Weak on
- At $98 per user, Pro costs more than most agent CRMs on this list
- Leads and farming plans are quoted starting prices that vary with farm size
Skip it if: Budget-conscious solo agents who only need contacts, tasks and reminders. Pro is $98 per user monthly; team bundles are priced by user count.
- 6
Propertybase
Propertybase takes sixth place because it solves a different problem than packaged agent CRMs: it runs on Salesforce, so listings, commissions and transactions sit on a platform an admin can customize. The page names Agentforce AI for lead scoring and deal predictions. Expect configuration work and a Salesforce skill set rather than a same-day start.
Strong on
- Salesforce Flow automation and a pool of over 4,000 AgentExchange apps are available
- Lone Wolf Authentisign is built in for offers and signatures
- The page lists SOC 2, GDPR and 99.9 percent uptime
Weak on
- The page does not itemize what Agentforce AI adds to the $89 seat price
- Agents get a heavier interface than lightweight agent CRMs
Skip it if: Solo agents without admin support who want to be productive within a day. The site shows $89 per user monthly for the Salesforce edition; contract terms were not shown.
- 7
Follow Up Boss
Follow Up Boss ranks seventh only because bigger brands belong lower on this list; for lead-heavy teams it is a strong candidate. Its AI offers smart summaries, suggested tasks and predictive prioritization with no separate AI charge, and it states data is not used to train global models. Grow needs the paid calling add-on to feed the AI well, and team plans start at $499.
Strong on
- The vendor says AI features have no additional charge and are not trained on customer data
- Pro adds unlimited calling and texting, team inboxes and call reporting
- Lists 250 or more integrations and phone support seven days a week
Weak on
- Grow users must buy calling at $39 per user for the AI to see call data
- Team pricing jumps to $499 per month for Pro, with 10 users included
Skip it if: Solo agents on a tight budget who rarely use phone or text inside the CRM. Grow is $69 monthly or $58 yearly per user; calling is an extra $39 per user.
- 8
BoomTown
BoomTown comes eighth as a package business: Launch, Core, Grow and Advance bundle IDX websites, lead generation and CRM, with a human service called Success Assurance that has Lead Concierges watch the database for behavior. The site publishes no prices. Its footer and cookie notice name Inside Real Estate, which also sells BoldTrail, so ask about overlap.
Strong on
- Success Assurance adds human Lead Concierges that monitor and contact leads
- Four packages scale from entry level to an enterprise platform
- Phone sales and a mobile app are listed on the product menu
Weak on
- No price or AI feature detail appeared on the pages read
- Overlap with BoldTrail under the same parent is not explained on the homepage
Skip it if: Agents who want to see a published rate before talking to sales. Four packages named Launch, Core, Grow and Advance are listed without prices.
- 9
BoldTrail (Inside Real Estate)
BoldTrail is ninth because only the corporate homepage was readable, and it describes a brokerage platform with BackOffice and Recruit logins rather than an agent CRM. A press item cites 400,000 or more users on BoldTrail. No price, plan list or AI feature page was read, so the entry rests on scope and company claims rather than tested features.
Strong on
- Separate logins for the platform, BackOffice and Recruit show a broad brokerage suite
- The company lists customer stories from franchise groups and a press archive
Weak on
- No pricing or AI feature description appeared on the pages read
- The homepage markets to brokerages, so an individual agent may find it oversized
Skip it if: Solo agents who want to compare plans and prices without contacting sales. The company site lists no price and directs visitors to a demo.
- 10
Lofty
Lofty comes last here because its AI sits behind sales conversations. The pricing page names plans Agent, Team, Broker and Enterprise with Request Pricing on each, and lists Sales Agent, Social Agent and Homeowner Agent as add-ons. It is the broadest AI product line in the group, from lead scoring to a virtual ISA, with a Lofty MCP Server for outside AI agents.
Strong on
- Sales Agent works as a virtual ISA that qualifies leads and books appointments
- The pricing page lists AI lead scoring, task prioritization and custom AI agents
- A Lofty MCP Server connects outside AI agents to CRM data and workflows
Weak on
- No prices are published, and the three named AI agents are listed as add-ons
- Lead generation, dialer and website services are further paid add-ons
Skip it if: Agents who want a fixed monthly price they can verify before a call. Plans named Agent, Team, Broker and Enterprise all show Request Pricing.
- 11
CINC
CINC takes eleventh place because it is built around lead generation more than around the agent's own database. Four tiers, Solo for one user up to Select for 50 or more, all say Request Pricing. CINC AI is a separate add-on from $200 a month, and a three-line dialer costs $75 on top. Buyers get strong routing and consumer-site tooling, but cannot estimate the bill before a demo.
Strong on
- Lead routing steps up from basic to advanced across the larger tiers
- CINC AI handles round-the-clock text conversations with new leads
- Seller landing pages, an IDX search site and mobile apps are part of the platform
Weak on
- No tier publishes a price, so every cost comparison starts with a sales call
- CINC AI, the dialer and paid lead products are priced as add-ons
Skip it if: Solo agents with a small sphere who want a cheap contact manager and no advertising spend. Solo, Ramp, Pro and Select show Request Pricing; CINC AI starts at $200 a month as an add-on.
- 12
Propstack takes the last place because it is built around the German market, with ImmobilienScout24 as its named portal link, so a broker elsewhere gets little from it. It has a clear published price and an AI assistant called Proppi that links contacts, properties and mail. The 12 month term, setup fee and untested trial length keep it below the leaders.
Strong on
- Proppi links contacts, properties, emails, notes, tasks and appointments in one assistant
- PropstackAI drafts exposes from stored property data to save listing time
- Standard carries no base fee and no interface fee on the price page
Weak on
- Standard needs a 12 month term and a one-time EUR 279 setup fee
- Trial length is not stated and the CRM hosting region is not named
Skip it if: Agents outside Germany who list on other portals and want a month-to-month plan without a setup fee. Billed monthly per license with a 12 month term; the trial exists but its length is not stated.
How these AI real estate CRM software were judged
What can AI in a real estate CRM actually do for an agent?
The features that hold up are narrow. Follow Up Boss describes smart summaries, suggested tasks and predictive lead prioritization built from its own call, text and email logs. Wise Agent and Top Producer offer a writing assistant for emails and texts, and Real Geeks sells Geek AI Text as an auto-engagement assistant. Lofty and Brivity go further with agents that qualify leads by text. None of the vendor pages read here publishes a measured accuracy or conversion figure for these features, so run a two-week trial on your own old leads and count appointments set.
How much does an AI real estate CRM cost per agent?
Posted prices range widely, as of October 2026. Wise Agent lists $49 per month for up to five team members, Realvolve $49 to $79 per user plus a one-time setup fee, and Top Producer Pro $98 per user. Propertybase quotes $89 per user, Follow Up Boss starts at $69 per user monthly, and Real Geeks charges $399 for two users plus a $500 setup fee. Brivity, BoomTown, BoldTrail and Lofty publish no price. The hidden costs are calling, texting, lead packages and AI add-ons, so ask for the first-year total.
Is my client data used to train the vendor's AI?
Only Follow Up Boss answers this directly on pages read: its AI page says customer data is not shared with other customers and is not used to train global AI models. Wise Agent's privacy notice was last modified in February 2026, and Propertybase lists SOC 2 and GDPR on its page. For Realvolve, Brivity, Real Geeks, Top Producer, BoomTown, BoldTrail and Lofty, the vendor's AI training policy was not checked or not stated. Request it in writing before importing a database of client phone numbers.
How hard is it to move a real estate database out of a CRM?
Contacts export easily, but the history around them does not. Notes, drip-campaign state, call recordings, text threads and transaction timelines usually need a vendor export or a paid migration. Follow Up Boss says on its security page that data can leave with the customer. Brivity ties CRM, website and marketing into one subscription, and Real Geeks bundles the IDX site, so leaving costs a rebuilt website and new lead-source links. Test an export before signing, and ask whether lead-source forms can be repointed.
Which brokerage size and lead source suit which CRM?
Match the tool to where leads arrive. A solo agent working referrals and past clients fits Realvolve or Wise Agent. A team buying Zillow or portal leads fits Follow Up Boss or Top Producer, where routing and call logs matter. A group that also wants a website, ads and a managed lead stream fits Real Geeks, Brivity, BoomTown or Lofty. A brokerage with Salesforce administrators fits Propertybase. Most of these products are aimed at the United States and Canada, so a European office should confirm support and consent rules.
How to choose an AI real estate CRM in three steps
- Write down where your leads arrive. List every source for the last twelve months: portal leads, your own site, referrals, open houses, past clients and cold outreach. Count how many arrive by phone, by text and by form. A CRM with strong calling and routing earns its price when most leads call in, while a workflow tool earns it when most revenue comes from repeat and referral business. This list also tells you which integrations are non-negotiable, so you can drop vendors that cannot take your main source before any demo.
- Ask which AI features cost extra. Send each vendor the same three questions: which AI features are in the quoted plan, which are add-ons, and what text or call usage is billed on top. Follow Up Boss says AI carries no extra charge but leans on its paid calling add-on for Grow, Real Geeks lists Geek AI Text at $49 per month, and Lofty lists its agents as add-ons. Put the answers beside seat price and setup fee, and compare the first-year total rather than the entry plan.
- Run your own old leads through a trial. Import a few hundred contacts that went cold, let the AI draft messages or qualify them for two weeks, and count replies and appointments. Compare against a control group handled by hand. Ask the agent who will use the tool daily to judge drafts for tone and accuracy, and check consent records before any automated text goes out. If two products tie, pick the one whose export was cleaner, because that decides how painful leaving will be later. Keep the trial notes for comparison.
Frequently asked questions
What is the best AI real estate CRM in 2026?
Realvolve ranks first here because it publishes a price, builds around repeatable client workflows and adds an AI assistant on its Professional plan. The right pick depends on lead source: Follow Up Boss for large teams working portal leads, Wise Agent for a low flat team price, and Real Geeks for a bundled website plus CRM.
Which real estate CRMs publish their prices?
Follow Up Boss, Wise Agent, Realvolve, Real Geeks, Top Producer and Propertybase list prices on their own sites, as of October 2026. Brivity, BoomTown, BoldTrail and Lofty ask you to request pricing or a demo. Published seat prices rarely include texting volume, lead packages or setup, so confirm those separately before comparing.
Does Follow Up Boss charge extra for its AI features?
Follow Up Boss says there is currently no additional charge for AI features, but several rely on data from its Calling feature, which is a paid add-on on the Grow plan. The Pro and Platform plans include unlimited calling and texting plus the AI features. Check the plan page for current limits before budgeting.
Can a real estate CRM text leads automatically with AI?
Yes, several do. Real Geeks sells Geek AI Text for $49 per month, Lofty offers a Sales Agent add-on, and Brivity describes an assistant called Gabbi that texts and qualifies leads. Automated texting carries consent and carrier rules in the United States, so confirm opt-in handling and who reviews conversations before turning it on.
Which Lofty AI agents are sold as add-ons?
Lofty's pricing page lists Sales Agent, Social Agent and Homeowner Agent as add-ons on the Agent, Team, Broker and Enterprise plans, next to Power Dialer, text packages and lead generation. Custom AI agents, AI lead scoring and task prioritization appear in the plan feature table. No prices are published, so every line needs a quote.
Is BoomTown connected to Inside Real Estate and BoldTrail?
BoomTown's site footer links to About Inside Real Estate and its cookie notice names Inside Real Estate, so the two share a corporate relationship. Inside Real Estate separately markets BoldTrail. The pages read do not explain how the products overlap, so ask each sales team which CRM it would put you on and for how long.
How much does a team plan cost in Follow Up Boss?
As of October 2026 the page lists Grow at $69 per user monthly, Pro at $499 monthly including 10 users, and Platform at $1000 monthly including 30 users. Annual billing lowers these to $58, $416 and $833. Additional Pro users cost $49 each per month on monthly billing.
Do these CRMs work for brokerages outside the United States?
Most are built for the United States, with MLS and IDX integrations tied to American boards, and prices are in dollars. Wise Agent says it serves the United States and Canada, and Top Producer offers Canadian pricing on request. A European brokerage should check local data-protection terms, support hours and portal integrations before a trial.