Tool profile
Aura: cost, fit and limits
Aura is a consumer identity protection suite that bundles data broker removal with credit monitoring, identity theft insurance, antivirus, a VPN and a password manager, sold in Individual, Couple and Family plans with a 14-day free trial.
What to know first
Aura's Individual plan is $12 a month billed annually ($15 monthly) for one adult and 10 devices, Couple is $22 and Family $32 on annual billing. Every paid plan lists data removal, identity theft insurance from $1M to $5M, and a 14-day trial. Annual plans carry a 60-day money-back guarantee. The pricing page names no AI feature, and the privacy policy page returned an error.
Aura at a glance
| Maker | Aura (legal entity not stated), Not stated on the vendor pages |
|---|---|
| Free plan | Free trial only |
| Entry price | $12 per month billed annually ($15 monthly) |
| API access | No |
| Category | Best AI Data Removal Services in 2026, rank 9 of 11 |
| Website | aura.com |
Who Aura is best for
Buyers who want one security bundle
Individual includes credit monitoring, credit lock, antivirus, a VPN and a password manager with data removal, so one subscription replaces several separate tools.
Families with kids
Family covers 5 adults and unlimited kids and devices with parental controls and spam call protection, priced at $32 a month on annual billing.
Cautious buyers who want a trial
Every paid plan has a 14-day free trial and annual plans a 60-day money-back guarantee, which gives two chances to test before committing.
Aura plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Individual | $12 per month billed annually, or $15 monthly | 1 adult and 10 devices with identity protection, $1M identity theft insurance, credit monitoring and lock, title monitoring, antivirus, VPN, password manager, data removal and 24/7 support. |
| Couple | $22 per month billed annually, or $29 monthly | 2 adults and 20 devices with $2M identity theft insurance, data removal, trusted family access and 24/7 support. |
| Family | $32 per month billed annually, or $50 monthly | 5 adults, unlimited kids and devices, $5M identity theft insurance, data removal, parental controls, spam call protection and 24/7 support. |
Checked November 2026.
What Aura does
- Data removal in every plan
- Data broker removal is on every paid plan. The pricing page lists it among bundle items and does not state a site count or scan frequency.
- Credit and identity tools
- Three-bureau credit monitoring, credit lock, title monitoring and transaction alerts sit with identity theft insurance of $1M on Individual, $2M on Couple and $5M on Family.
- Device security bundle
- Antivirus, a VPN and a password manager are bundled with the plan, which suits buyers who would otherwise subscribe to those separately, with up to 10 devices on Individual and 20 on Couple.
- Family features
- Family adds parental controls and spam call protection for up to 5 adults and unlimited kids and devices, which broker-only vendors do not offer, and that sits on top of the $5M insurance cover.
How Aura handles your data
The pricing page lists no retention period, hosting region or certification, and the privacy policy page returned a 404 when we checked, so the vendor's policy was not checked for how Aura handles customer data or whether it trains AI models. The legal entity is not stated on the page we read. Aura also says full access to some features depends on identity verification and credit eligibility. Read the live privacy policy before you submit a Social Security number or credit data.
Where Aura falls short in practice
- Removal scope not described. The pricing page lists data removal as a bundle feature without a site count, scan schedule or description of how requests are filed, so you cannot compare it with specialists.
- Eligibility conditions. Full feature access depends on identity verification and credit eligibility, so a buyer without a credit file in the covered country may not get every listed tool.
- Trial and refund fine print. The 14-day trial is redeemable once per customer, and the 60-day refund on annual plans excludes Amazon purchases, so read the conditions before relying on either.
Alternatives to Aura
Aura: common questions
Does Aura include data broker removal?
Yes. The pricing page lists data removal on every paid plan, from Individual through Family. It does not say how many sites are covered or how often scans run, so ask the vendor before assuming it matches a dedicated removal specialist.
How much does Aura cost?
Individual is $12 a month billed annually or $15 monthly, Couple $22 or $29, and Family $32 or $50. Every paid plan has a 14-day free trial, redeemable once per customer, and annual plans carry a 60-day money-back guarantee that excludes Amazon purchases.
How much identity theft insurance does Aura offer?
The pricing page lists $1M on Individual, $2M on Couple and $5M on Family. We did not read the policy terms, so check what the insurance covers, any exclusions and the claim process before treating it as a reason to choose a plan.
Is there a free Aura plan?
No permanent free plan. Aura offers a 14-day free trial on each paid plan, redeemable once per customer, with full access depending on identity verification and credit eligibility. After the trial the plan bills at the annual or monthly rate you chose.
Does Aura use AI?
The pricing page we read names no AI feature. Aura describes identity protection, monitoring, antivirus and data removal. The privacy policy page returned an error, so retention, hosting and any model training practice were not checked. Read the current policy before you share sensitive identity data.