Tool profile
AWeber: cost, fit and limits
AWeber is an email marketing platform made by AWeber Systems, Inc. that combines newsletters, automations, landing pages and web push for small businesses and creators, with AI assistants for subject lines, landing pages and forms.
What to know first
AWeber sells Lite at $12.49 per month billed annually, Plus at $19.99, and a Done For You setup package, all with a 14-day trial instead of a lasting free plan. Price climbs with list size: the Plus table starts at $30.00 per month for 500 subscribers. Beyond 100,000 subscribers the page sends buyers to sales. The privacy policy names no hosting region.
AWeber at a glance
| Maker | AWeber Systems, Inc., United States |
|---|---|
| Free plan | Free trial only |
| Entry price | $12.49 per month, billed annually (Lite) |
| API access | No |
| Category | Best Email Marketing Software in 2026, rank 14 of 14 |
| Website | aweber.com |
Who AWeber is best for
Solo creators selling an offer
Landing pages, signup forms and ready-made automations sit in the same account, so a creator can launch a lead magnet and a welcome sequence without a second tool.
Small shops starting an online store
The homepage lists ecommerce pages, and Plus adds sales tracking with low transaction fees, which suits a shop that wants email revenue visible in one report.
Owners who want setup handled
Done For You covers a branded template, one landing page, a thank-you page, a signup form and a 1:1 call, so a non-technical owner is not left configuring alone.
AWeber plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Lite | $12.49 per month, billed annually | 10x subscriber max sends per month, 1 email list, 3 landing pages, 3 automations, 3 users and 1 custom segment. Advanced landing page features, sales tracking and branding removal are excluded. |
| Plus | $19.99 per month, billed annually | 12x subscriber max sends, unlimited lists, landing pages, automations, segments and users, priority support, advanced analytics, sales tracking and removal of AWeber branding. |
| Done For You | $20.00 per month, billed annually, plus a $79 one-time setup fee | Everything in Plus plus a branded template, landing page, thank-you page, signup form, weekly newsletter drafts, a 1:1 setup call and 30 days of unlimited edits. |
| Plus by subscriber tier | $30.00 per month at 500 subscribers; $1,050.00 per month at 150,000 | The pricing table scales Plus by list size. Accounts over 100,000 subscribers are told to contact sales for a quote. |
Checked November 2026.
What AWeber does
- Templates and landing pages
- Email templates avoid a blank start, and a landing page builder offers prebuilt pages for offers. Lite allows 3 landing pages, while Plus removes the cap and adds advanced page features.
- Ready-made automations
- Prebuilt automations are customized and then activated. Lite includes 3 automations; Plus has no stated cap, which matters once welcome, nurture and purchase follow-ups all run at once.
- AI assistants
- The pricing page names an AI Subject Line Assistant, an AI Landing Page Builder and an AI Form Builder, and the homepage mentions AI writing help. The pages opened give no model names or usage limits.
- Sales tracking
- Plus tracks sales with low transaction fees and connects to PayPal and Stripe, according to the pages read. Lite excludes it, so revenue attribution is a reason to move up a tier.
- Web push
- Web push notifications are listed as a feature without further detail on the pages opened, so check pricing, limits and opt-in handling in a trial before relying on them.
How AWeber handles your data
AWeber's privacy policy says data is kept while an account is active or as needed for services, legal duties, disputes and legitimate business purposes, with no fixed period. Subscriber removal requests are answered within 30 business days. The policy does not state whether customer data trains AI models, and it names no hosting region, referring instead to a Data Processing and Security Terms document that was not opened. AWeber lists the TRUSTe privacy seal and EU-U.S., UK Extension and Swiss-U.S. Data Privacy Framework self-certification. No SOC 2 or ISO 27001 was mentioned.
Where AWeber falls short in practice
- No lasting free plan. The pricing page offers a 14-day free trial and lists no permanent free tier. A list that is still small and unmonetized cannot sit on AWeber at no cost after the trial ends.
- Price follows list size. The $19.99 Plus headline applies to the entry band; the table shows $30.00 per month at 500 subscribers and $10,500.00 per year at 150,000. Budget from the table, not the headline.
- Lite is tightly capped. Lite allows one email list, three automations and three landing pages, and leaves out sales tracking and branding removal. A business running several audiences will hit the list cap quickly.
- API not documented on pages read. The pages opened name an MCP server and a Claude connector but no developer API documentation. Teams that need custom integrations should confirm API access with AWeber before committing.
Works with
Alternatives to AWeber
AWeber: common questions
Does AWeber have a free plan?
The pricing page opened lists a 14-day free trial and no permanent free plan with limits. After the trial a paid plan is needed, starting with Lite at $12.49 per month billed annually, though the tier table shows $15.00 per month at 500 subscribers.
What is the difference between AWeber Lite and Plus?
Lite allows 1 email list, 3 landing pages, 3 automations, 3 users and 1 custom segment. Plus makes lists, landing pages, automations, segments and users unlimited, adds sales tracking and advanced landing page features, and removes AWeber branding from emails.
What does AWeber Done For You include?
Done For You costs $20.00 per month billed annually plus a $79 one-time setup fee, shown struck through from $599. It adds list and branding setup, a branded template, a landing page, a thank-you page, a signup form, weekly newsletter drafts and a 1:1 call.
Does AWeber use AI?
AWeber names an AI Subject Line Assistant and AI writing help on its homepage, plus an AI Landing Page Builder and AI Form Builder on the pricing page. It also names a Claude connector and a ChatGPT plugin. No model names or limits were stated.
Where does AWeber store subscriber data?
The privacy policy opened gives no hosting region and points to a separate Data Processing and Security Terms document, which was not opened. It does list Data Privacy Framework self-certification and a TRUSTe seal. Confirm the region with AWeber if EU residency is required.