Tool profile
Birch: cost, fit and limits
Birch, formerly Revealbot, is an ad automation platform that runs rules, strategies and reports for Facebook and Google Ads accounts and layers an AI assistant, Birch AI, over ad operations. It is sold by monthly ad spend.
What to know first
Birch sells by monthly ad spend across all connected accounts, with a slider that starts at up to €10K. Essential costs €49 a month and Pro €99 monthly, each a little cheaper on annual billing, and Enterprise is on quote. A free Stage version is listed. The home page reads Birch (formerly Revealbot), and the privacy policy names two entities depending on the processing: Birch Team, Inc. in Delaware and Revealbot S.L. in Spain.
Birch at a glance
| Maker | Birch Team, Inc. or Revealbot S.L., depending on the processing, Not stated on the vendor pages |
|---|---|
| Free plan | Yes |
| Entry price | €49 per month |
| API access | No |
| Category | Best AI PPC Management Software in 2026, rank 5 of 13 |
| Website | bir.ch |
Who Birch is best for
Media buyers who want rules to act
Automated rules and strategies on Pro pause losing ads, scale winners and adjust budgets by schedule, which saves time for buyers running many ad sets.
Teams that launch ads in volume
The Launcher builds campaigns in bulk and the Explorer inspects them, which helps agencies that ship many creative variations a week.
Mobile and ecommerce advertisers
Pro integrates AppsFlyer and Hyros, so rules can use attribution data that the ad platforms alone do not report, and Google Sheets exports help.
Birch plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Stage (free version) | Free | A free version named on the pricing page; its full contents were not opened. Check the pricing page for what the free tier covers before planning around it. |
| Essential | €49 a month; €45 billed annually | Workspaces with overview, post boosting, reports, an activity page, a Slack integration and email support. |
| Pro | €99 a month; €91 billed annually | Everything in Essential plus automated rules and strategies, Explorer, Launcher, top audiences, custom metrics and audience builders, with chat support. |
| Enterprise | Custom plan | Account setup and premium support for larger teams, with no limits and no overages. Quote only; the pricing page routes buyers to contact sales. |
Checked November 2026.
What Birch does
- Automated rules and strategies
- Rules for Facebook and Google Ads campaigns act on metrics you define, and strategies bundle them for common goals; both sit on the Pro plan.
- Launcher and Explorer
- The Launcher builds campaigns and the Explorer checks them, so a team can review what it created before spend ramps up. Both tools sit on Pro.
- Audience builders
- A custom and lookalike audience builder and a top audiences view are included on Pro for building targeting from existing customer data. Both are listed in the Pro plan description.
- Reports and activity page
- Essential includes reports, an overview of workspaces and an activity page, which records what changed in an account. Essential includes the Slack integration, so alerts can reach a team channel.
- Birch AI
- The home page describes Birch AI as an AI layer across ad operations workflows, with the product positioned as AI-assisted ad automation. The AI page sits inside the app at app.bir.ch/ai.
How Birch handles your data
The privacy policy names Birch Team, Inc. in Delaware, United States, or Revealbot S.L. in Spain as the entity, depending on the processing. The pages we opened do not state whether customer data trains AI models, what the retention period is, where data is hosted, or whether security certifications apply. The terms and privacy documents live under the legal section of the site. Because Birch rules can edit campaigns automatically, ask the vendor how access tokens are stored and how to revoke them.
Where Birch falls short in practice
- Price follows spend. The slider counts monthly ad spend across all connected accounts. A rise in budget can push a team into a higher price step even on the same plan.
- Rules are on Pro only. Automated rules, Launcher and Explorer are Pro features. Essential at €49 offers reporting and boosting rather than the automation the product is known for. Teams that only need reports can stay on Essential.
- Two platforms named. Facebook and Google Ads are the platforms named on the home and AI pages, so TikTok or Amazon campaigns need another tool. Enterprise and custom items are quote only.
Works with
Alternatives to Birch
Birch: common questions
Is Birch the same product as Revealbot?
Yes. The home page reads Birch (formerly Revealbot), and the privacy policy mentions both Birch Team, Inc. and Revealbot S.L. as the processing entity. If you used Revealbot rules in the past, expect them to live under the Birch name now.
What does Birch cost per month?
Essential is €49 a month, or €45 when billed annually, and Pro is €99 monthly or €91 annually. Prices depend on monthly ad spend across connected accounts, starting from the up to €10K band. Enterprise is a custom plan. Enterprise has no published price.
Which Birch plan has automated rules?
Automated rules and strategies are part of Pro. Essential offers workspaces, post boosting, reports, an activity page and Slack. The pricing page also says there are no overages on Pro, so a spend spike does not trigger extra fees. Support also improves, with live chat on Pro.
Does Birch have a free plan?
The pricing page lists a free Stage version. The pages we opened did not detail what Stage includes, so check the page before assuming it covers rules or reports. Trials and discounts for annual billing are shown separately. Annual billing shows one month free on the page.
Which ad platforms does Birch support?
The home and AI pages name Facebook and Google Ads. Integrations on Pro include Slack, Google Sheets, AppsFlyer and Hyros. No TikTok, Amazon or Microsoft Advertising support was named on the pages we read. Check this before planning TikTok or Amazon work.