Tool profile
Brandfolder: cost, fit and limits
Brandfolder is a digital asset management platform from Smartsheet that stores, tags, analyzes and distributes brand files such as images, documents and video, with AI-driven tagging and analytics for marketing, brand and creative teams today.
What to know first
Brandfolder sells two quote-only plans, Premium and Enterprise, and the pricing page publishes no amounts, billing basis or storage figures. The homepage describes brand-specific, AI-driven tagging and analytics. Premium already includes document intelligence, Video AI and single sign-on, while Enterprise adds custom automation, finer permissions and a data connector for BI tools. The privacy notice we tried to read returned no policy text.
Brandfolder at a glance
| Maker | Brandfolder by Smartsheet (legal entity not stated on the pages read), Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI Digital Asset Management Software in 2026, rank 11 of 11 |
| Website | brandfolder.com |
Who Brandfolder is best for
Brand teams with large video libraries
Video AI on Premium adds auto-tags, scene count detection and speech-to-text transcription, which helps a team find a clip by what was said or shown instead of by file name.
Agencies that share assets with many outsiders
Assets can be shared singly, as collections or as whole Brandfolders with user-level permissions, and expiration dates remove access when a license or campaign ends.
Marketing operations teams that report on asset use
Asset analytics show views, downloads and shares, and the Enterprise data connector sends that information to BI tools for teams that report on content performance.
Brandfolder plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Premium | Quote only (Book a demo) | Asset analytics, document intelligence, bulk update and upload, SAML and SSO, availability controls with publish and expiration dates, and Video AI with auto-tags and transcription. |
| Enterprise | Quote only (Book a demo) | Everything in Premium, plus custom automation, tighter permissions, finer controls for several teams, brands or customers, editable metadata, colorspace conversions, an Insights connector and a vanity URL. |
Checked November 2026.
What Brandfolder does
- Brand Intelligence tagging
- The homepage names brand-specific, AI-driven tagging and analytics, and the body text mentions automated tagging and duplicate detection. Both aim to reduce manual labeling when thousands of files arrive.
- Document intelligence
- OCR indexing reads text and images inside documents so a search can find a phrase that appears in a PDF or slide deck rather than only in its title or tags.
- Video AI
- Premium includes auto-tags, scene count detection, speech-to-text transcription and text extraction for video, which turns spoken content into searchable text for large recorded libraries of footage.
- Availability controls
- Each asset can carry an automatic publish date and an expiration date, so time-limited imagery, such as seasonal campaign material, disappears from sharing links without someone remembering to remove it.
- Bulk actions and SSO
- Premium adds bulk update and upload, plus SAML and SSO single sign-on, which matters for teams that onboard many users through an identity provider and migrate big libraries.
How Brandfolder handles your data
The privacy notice page we opened returned no policy text, so the pages read do not say whether customer files or metadata train AI models, how long data is retained, where it is hosted or which certifications apply. The vendor is described as Brandfolder by Smartsheet, and the legal entity is not stated on those pages. Single sign-on through SAML is listed on Premium, and tighter asset permissions are listed on Enterprise. For every other data question, the vendor's policy was not checked, and a buyer should request the current privacy and security documents.
Where Brandfolder falls short in practice
- No published numbers. The pricing page gives no price, user count, storage allowance or asset limit for either plan. Enterprise is described for large deployments with significant storage, user and distribution needs, still without figures.
- Missing data terms. The privacy notice link returned no policy text, so training use, retention, hosting region and certifications are unknown from the pages read. A security review would need separate documents from the vendor.
- AI limits unstated. Video AI appears on Premium, yet no per-file or per-minute limits are given. A team with a large video archive should ask how many hours can be processed and whether overage is charged.
Works with
Alternatives to Brandfolder
Brandfolder: common questions
How much does Brandfolder cost?
The pricing page lists Premium and Enterprise with Book a demo and a Get a quote link, and shows no amounts. Billing basis and free trial are not stated either. Ask the vendor to price the plan against your expected users and storage, and request the renewal terms in writing.
What does Brandfolder's Video AI do?
Video AI is listed on Premium and covers auto-tags, scene count detection, speech-to-text transcription and text extraction for video files. The pages do not state limits on file length or monthly volume, so test it on a sample of your longest recordings before choosing a plan.
Can Brandfolder search text inside PDFs?
Yes. Document intelligence on Premium indexes text and images inside documents through OCR, so a search can match words in the body of a file. The pages read do not describe supported file types or languages, so check those against your own library.
Which plan includes single sign-on?
Premium lists SAML and SSO single sign-on, and Enterprise includes everything in Premium. The pages read do not name supported identity providers or SCIM provisioning, so confirm that your provider works and how users are removed when they leave a company.
Can Brandfolder connect to business intelligence tools?
Enterprise lists an Insights data connector for BI tools, which lets asset analytics flow into reports. Premium shows asset analytics inside the product only. The pages read name no specific BI products, so ask which ones are supported and how often data refreshes.