Tool profile
ClickSend: cost, fit and limits
ClickSend is a business messaging service made by ClickSend Pty Ltd that sends and receives SMS and MMS from a web app or REST API, and adds an AI Messaging feature that lets AI agents text through an MCP server.
What to know first
ClickSend sells SMS on a prepaid top-up, with the per-message rate dropping from €0.1033 at a €20 top-up to €0.0796 at €8,000. Client libraries cover seven languages, and AI Messaging exposes sending and inbound replies to agents through MCP. Email, fax, post and voice are closed to new customers, so the live product is mostly SMS, MMS and rich messaging. The privacy policy does not state certifications or a hosting region.
ClickSend at a glance
| Maker | ClickSend Pty Ltd, Australia |
|---|---|
| Free plan | Free trial only |
| Entry price | €0.1033 per SMS |
| API access | Yes |
| Category | Best AI Communication APIs in 2026, rank 13 of 13 |
| Website | clicksend.com |
Who ClickSend is best for
Small businesses sending appointment texts
A €20 top-up buys about 193 SMS on the Boost tier, so a clinic or salon can start with a small balance and no monthly contract.
Developers adding SMS to an app
The SMS API ships code samples for NodeJS, Python, Java, C#, PHP, Ruby and Swift, which shortens the path from signup to a first test message.
Teams wiring agents to text messaging
The MCP server is described as working with Claude, LangChain and other MCP-compatible tools, so an agent can send a message and read replies without custom glue.
ClickSend plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Boost | €0.1033 per SMS | Top-up from €20 on the lowest tier; the pricing page's own example gives about 193 SMS for that €20. |
| Growth | €0.0910 per SMS | Top-up from €500, an 11% saving on the Boost rate; the pricing page's example gives about 5,494 SMS for €500. |
| Scale | €0.0835 per SMS | Top-up from €3,000, a 19% saving on the Boost rate; the pricing page's example gives about 35,928 SMS for €3,000. |
| Enterprise | €0.0796 per SMS | Top-up from €8,000, a 22% saving; about 100,502 SMS for €8,000. Bigger senders contact sales for bulk discounts. |
Checked November 2026.
What ClickSend does
- Business SMS and MMS
- Messages are sent, received and tracked worldwide from the web app or the API. MMS is offered too, though the pricing page gives no MMS rate.
- AI Messaging through MCP
- An AI agent can send an SMS, respond to inbound messages at scale and pull delivery stats. The vendor says the MCP server works with Claude, LangChain and other MCP-compatible tools.
- Email to SMS and SMS Marketing
- Email to SMS turns a mailed message into a text, and SMS Marketing runs broadcast campaigns, which suits one-way announcements more than two-way conversations with customers.
- Rich Messaging
- The vendor describes rich messages sent via RCS, which carry more than plain text. Pricing for that channel was not found on the pages read.
- Dedicated numbers and shortcodes
- A Dedicated Number costs €11.71 per month with no setup fee and free inbound SMS. A Dedicated Shortcode costs €2466 per month plus a €2466 setup fee.
How ClickSend handles your data
The ClickSend privacy policy states no certifications, so no ISO, SOC 2 or GDPR certification is claimed there, and it names no hosting region. It lists overseas disclosure to Australia, the United States, the United Kingdom and other countries. It says nothing about training AI on customer messages, and no message retention periods are given; the policy covers contact inquiries only. It links to a Security page and a Trust Centre, but their content could not be read for this review.
Where ClickSend falls short in practice
- Closed product lines. The pricing page says Email, Fax, Post and Voice are closed to new customers. A buyer wanting voice calls or a mailer from the same account has to look elsewhere.
- Prepaid balance model. SMS is paid from a prepaid top-up, and the lowest tier starts at €20. Carrier fees are not itemized; the page says a flat average rate applies.
- Missing prices. The MMS rate is not published, and Big sender discounts are quoted by sales. A team planning MMS or very high volume cannot budget from the page.
Works with
Alternatives to ClickSend
ClickSend: common questions
How much does ClickSend charge per SMS?
As of November 2026 the pricing page lists €0.1033 per SMS on Boost, €0.0910 on Growth, €0.0835 on Scale and €0.0796 on Enterprise, excluding taxes. The tier follows the size of your prepaid top-up, which starts at €20. A Dedicated Number is a separate monthly fee.
Does ClickSend have a free plan?
The homepage button reads Get sending for free, but the pricing page publishes no free allowance, so the free plan is best treated as a trial. Check the credit you receive at signup before you build on it. The Boost tier needs a €20 prepaid balance to send.
Can an AI agent send texts through ClickSend?
Yes. The AI Messaging page describes an MCP server that lets an agent send an SMS, respond to inbound messages at scale and pull delivery stats. The vendor lists Claude and LangChain as examples of tools that work with it.
Does ClickSend still sell voice and email?
The pricing page says Email, Fax, Post and Voice are closed to new customers. Existing customers are not described on the page, so ask support before you rely on any of those channels for a new project. The live channels are SMS, MMS and rich messaging.
Where does ClickSend host my message data?
The privacy policy does not state a hosting region. It lists overseas disclosure to Australia, the United States, the United Kingdom and other countries, and it names no certifications, so a regulated buyer should ask for the Trust Centre details.