Tool profile
CluedIn: cost, fit and limits
CluedIn is a graph-based master data management platform that consolidates, cleans and governs business records for data teams, delivered as SaaS on Azure or deployed in the customer's own Azure tenant, with AI Agents and an Azure OpenAI integration.
What to know first
CluedIn publishes its SaaS prices: Essential is $100 per month with the first 15,000 records free, while Pro and Elite are billed per processed record and AI credit. AI Agents are already in Essential. The design assumes Microsoft tooling, with Fabric, Purview and Power Automate integrations. Retention of customer tenant data and the Azure region are not stated on the pages read.
CluedIn at a glance
| Maker | Not stated on the vendor pages (the privacy policy lists Danish company registration CVR 36548681), Denmark |
|---|---|
| Free plan | Yes |
| Entry price | $100 per month |
| API access | No |
| Category | Best AI Master Data Management Software in 2026, rank 10 of 10 |
| Website | cluedin.com |
Who CluedIn is best for
Teams migrating off Microsoft Master Data Services
CluedIn describes a staged cut-over with side-by-side validation of outputs, so a team can compare old and new results before retiring the legacy system.
Fabric and Purview shops
Native Microsoft Fabric and Purview integrations place mastered data ahead of analytics and governance work without a custom connector layer.
Small data teams testing master data
The first 15,000 records are free on Essential, and users are unlimited, so a pilot can run before the per-record billing of higher tiers starts.
CluedIn plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Essential | $100 per month, billed monthly | Unlimited records with the first 15,000 free, unlimited users, all data management features, AI Agents and AI support. AI credit is billed separately by usage. |
| Pro | Per processed record and AI credit, billed monthly ($0.03 per the page; monthly fee not read cleanly) | Everything in Essential plus Microsoft integrations, SSO support, workflows and helpdesk tickets. Billing is by processed record and AI credit rather than a flat fee. |
| Elite | Per processed record and AI credit, billed monthly ($0.05 per the page; monthly fee not read cleanly) | Everything in Pro plus higher tier features listed on the pricing page, whose detail was not read in full. Billing is by processed record and AI credit. |
| Enterprise | Custom quote | Bespoke enterprise agreements, offered where required, with terms agreed directly with the vendor rather than published on the pricing page. |
Checked November 2026.
What CluedIn does
- Graph-based master data model
- Records and their relationships are held in a graph rather than flat match tables. CluedIn runs it as managed SaaS on Azure or inside the customer's own Azure tenant.
- AI Agents
- The pricing page lists AI Agents from the Essential tier upward. AI credit is metered on top, so agent-heavy use raises the bill beyond the monthly tier fee.
- Azure OpenAI integration
- CluedIn describes using Azure OpenAI to cut manual data engineering work, quoting a 50:1 reduction. That figure is the vendor's own claim and was not measured here.
- Fabric and Purview links
- Native Microsoft Fabric integration feeds mastered data to analytics and AI workloads, while the Purview integration supports governance of business data. Both sit on the vendor's Microsoft integration pages.
- Low-code workflow hooks
- Power Automate and Power Apps integrations support low-code workflows, and the vendor lists 27 Azure services as natively integrated, which suits teams already building on that platform.
How CluedIn handles your data
CluedIn's compliance page states SOC 2 Type II audit, ISO 27001 certification, HIPAA alignment and GDPR/CCPA readiness, and links a Vanta Trust Center. Customers can deploy in CluedIn's Azure cloud or in their own tenant; the region is not stated. The pages read do not say whether customer data trains models. The privacy policy keeps personal data only as long as needed, and tenant data retention is not stated.
Where CluedIn falls short in practice
- Per-record metering above Essential. Pro and Elite bill per processed record plus AI credit, and the monthly fee was not readable on the page. Budgeting for a large record count needs a live quote or calculator check.
- Features gated to Pro. SSO, Microsoft integrations, workflows and helpdesk tickets start at Pro, so the Fabric and Power Automate story that anchors the product is not in the $100 tier.
- Pricing covers multi-tenant SaaS only. The published prices apply to the shared SaaS. Deployment inside a customer's own Azure tenant falls under other terms that the pricing page does not show.
- No API on the pages read. No API is mentioned on the homepage or pricing pages that were opened, so teams that need programmatic access should ask the vendor directly before buying.
Works with
Alternatives to CluedIn
CluedIn: common questions
How much does CluedIn cost?
The SaaS pricing page lists Essential at $100 per month, with the first 15,000 records free. Pro and Elite are billed per processed record and AI credit, shown at $0.03 and $0.05 on the page, and Enterprise is a custom quote. AI credit is billed separately by usage.
Does CluedIn have a free plan?
Not as a separate plan. The Essential tier includes the first 15,000 records free, but the $100 monthly fee still applies according to the pricing page. Beyond that allowance, records are billed by processing volume and AI credit. The homepage also describes SaaS as pay-as-you-go by the hour, which the pricing page does not repeat.
Can CluedIn replace Microsoft Master Data Services?
CluedIn describes a migration path from Master Data Services with a staged cut-over and side-by-side validation of outputs. Only the vendor's own page was read for this, so ask for a reference migration before committing. Ask which Master Data Services models carried over.
Where does CluedIn host customer data?
Customers can use CluedIn's managed Azure cloud or deploy in their own Azure tenant. The pages read do not name an Azure region, so a buyer with data residency requirements should confirm the region with the vendor in writing. Hosting in your own tenant moves that choice to you.
Which security certifications does CluedIn list?
The compliance page states SOC 2 Type II audit and ISO 27001 certification, describes HIPAA alignment and GDPR/CCPA readiness, and links a Vanta Trust Center. Request the current reports there rather than relying on the page text alone. The page does not list report dates.