Tool profile
Contify: cost, fit and limits
Contify is a market and competitive intelligence platform made by Athena Information Solutions that collects news and business events about companies, extracts structured facts and delivers them as feeds, newsletters and dashboards. An agentic AI engine called Athena updates battlecards and answers questions. Intelligence teams at enterprises use it.
What to know first
Contify combines a curated news and facts platform with an AI layer. Plans are not shown, but the pricing page offers a 7-day free trial and lists the building blocks: newsfeeds, facts and insights feeds, Athena AI, an intelligence newsletter, website change monitoring and a business news API. The home page lists SOC, GDPR and ISO 27001, while the privacy policy says little about AI.
Contify at a glance
| Maker | Athena Information Solutions, India |
|---|---|
| Free plan | Free trial only |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI Competitive Intelligence Software in 2026, rank 6 of 10 |
| Website | contify.com |
Who Contify is best for
Intelligence teams that distribute briefings
Intelligence newsletters and newsfeeds let an analyst send curated updates to executives and sales without building a portal. Executives get the briefing in their inbox without a separate login to the platform.
Product teams that embed news
The Business News API supplies structured company news for products that need it inside their own apps. A product team can place competitor news inside its own application through that API.
Teams that want structured facts
Athena AI extracts business facts from articles and reports, which turns text into records a team can filter and track over time.
Buyers who want a trial first
A 7-day free trial is offered on the pricing page, which lets a team test coverage of its industry before a sales conversation.
Contify plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free trial | $0 for 7 days | Trial access to the platform. Terms and limits of the trial are not stated on the pricing page. |
| M&CI Platform | Quote only | Newsfeeds, Athena AI, intelligence newsletter, website change monitoring and dashboards, with pricing arranged through sales. |
| Business News API and Facts Feeds | Quote only | Structured news and Facts and Insights Feeds for delivery into other systems. The pricing page directs buyers to sales for terms. |
Checked November 2026.
What Contify does
- Athena AI
- Described as an agentic insights engine, Athena extracts facts from articles and reports, answers ad hoc questions and updates dashboards, battlecards and timelines automatically. Contify launched it as an agentic engine on top of the existing M&CI platform and its feeds.
- Facts and Insights Feeds
- Structured datasets built from the extracted facts, so an analyst can pull events such as launches or leadership changes into a spreadsheet or a data warehouse.
- Intelligence newsletters
- Curated briefings are sent to chosen audiences, which reduces the need for stakeholders to log in to the platform. Executives who never log in can still read the same findings in their inbox each period.
- Website change monitoring
- The pricing page lists website change monitoring beside newsfeeds, so a team can pair curated news with changes on rival sites. The listing sits next to newsfeeds, so page edits and news coverage can arrive together.
- Business News API
- An API delivers company news into other applications, which is the integration path the home page names without listing specific third-party connectors. Third-party connectors are not itemized there, so ask which systems are supported in the contract.
How Contify handles your data
Contify's home page lists SOC, GDPR and ISO 27001, but the privacy policy, issued by Athena Information Solutions Pvt Ltd, does not mention AI or model training. It says data is processed at Contify's offices and by third parties such as IT and hosting providers, that data may be transferred abroad, and that communications are encrypted by SSL. It names no hosting location and gives no fixed retention periods, keeping data as long as required for the purpose. The vendor's policy was not checked for AI training beyond that, so ask for the AI terms in writing.
Where Contify falls short in practice
- . The pricing page shows a trial and a sales email, with no plan names or prices. Comparing cost with Visualping or Playwise HQ needs a quote.
- . The privacy policy does not say whether personal data is used by Athena AI or for model training, and the home page claims on certifications give no audit dates.
- . Contify centers on news and facts. The pages read show no CRM sync or rep-facing Slack commands, so sales enablement uses need another tool or the API.
Works with
Alternatives to Contify
Contify: common questions
Does Contify offer a free trial?
The pricing page offers a 7-day free trial through two buttons and a demo request. It does not state trial terms or limits. Use the week to test coverage of your own competitors and industry, since news depth varies by sector.
What is Athena AI in Contify?
Athena AI is described as an agentic AI insights engine that extracts business facts from articles and reports, answers ad hoc questions and updates dashboards, battlecards and timelines automatically. It launched as part of the M&CI platform, and the pages read do not document model providers.
Which certifications does Contify list?
The home page lists AICPA SOC, GDPR and ISO 27001, along with recognitions from Gartner, Frost and Sullivan and G2. It does not state audit dates or report availability, so request the reports before relying on the claims. Reports are the proof, not the home page list.
Where is Contify headquartered?
The contact page lists offices in Montebello, New York, London and Gurugram, India, without marking a headquarters. The legal entity in the privacy policy is Athena Information Solutions Pvt Ltd, and one outside profile places headquarters in Gurugram. Ask which office signs the contract.
Can Contify feed data into my own product?
Yes, through the Business News API and Facts and Insights Feeds, which the home page describes as structured delivery of news and intelligence. The pages read do not list rate limits, formats or pricing, so those details come from the sales team.