Tool profile
Doofinder: cost, fit and limits
Doofinder is an e-commerce search and discovery service made by Doofinder, S.L. in Madrid that adds AI search, recommendations and quizzes to online stores. Shop owners install it through plugins for platforms such as Shopify, WooCommerce, Magento and BigCommerce.
What to know first
Doofinder sells three monthly plans, Basic, Pro and Advanced, priced in euros and capped by monthly requests for each product. Search, recommendations and the quiz maker come in every plan, while AI alerts, multi-index search and visual tagging begin on Pro. Personalization and the ChatGPT or Claude connection are limited to Advanced. A 10 percent discount applies to yearly billing.
Doofinder at a glance
| Maker | Doofinder, S.L., Spain |
|---|---|
| Free plan | Free trial only |
| Entry price | EUR 49 per month for Basic (EUR 44 billed yearly) |
| API access | Yes |
| Category | Best AI Site Search Software in 2026, rank 3 of 10 |
| Website | doofinder.com |
Who Doofinder is best for
Small and mid-size online stores
Printed plans from EUR 49 let a shop owner budget search, recommendations and a quiz without asking for a quote.
Merchants on common platforms
Shopify, WooCommerce, Magento, BigCommerce and PrestaShop are named on the site, and the FAQ cites more than thirty other platforms and an API.
Stores with large catalogs to tag
AI Visual Tagging on Pro tags an entire catalog in minutes, which saves manual attribute work before search relevance improves.
Shops testing AI shopping assistants
The AI Assistant and a link to ChatGPT or Claude on the Advanced plan suit stores experimenting with conversational buying.
Doofinder plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Basic | EUR 49 a month (EUR 44 billed yearly) | Essential tools for growing shops with up to 10K requests a month for each product, plus search, recommendations and the quiz maker. |
| Pro | EUR 149 a month (EUR 134 billed yearly) | Up to 150K requests per product. Adds real-time AI alerts, multi-index search, scheduled updates, search suggestions and AI Visual Tagging. |
| Advanced | EUR 349 a month (EUR 314 billed yearly) | Up to 400K requests per product. Adds 1:1 personalization, visual search, 365-day and real-time analytics and the ChatGPT or Claude connection. |
| Free trial | Free | A trial is offered from the pricing page. The plans for Shopify and BigCommerce are listed separately, with their own platform-built terms. |
Checked November 2026.
What Doofinder does
- AI-powered search
- Natural language processing reads intent beyond exact keywords, handling typos and vague queries, and shows results as shoppers type. It also covers image-related queries, and Pro and Advanced add suggestions that predict intent while the shopper types.
- Product recommendations
- Carousels on the homepage and product pages suggest trending or similar items, with behavior- and funnel-based rules on higher plans. Pro adds fallback and filter logic, so a block never shows empty when a product runs out of stock or fails a rule.
- Quiz Maker
- Merchants can build quizzes that guide shoppers to products while collecting first-party data, customizable to brand on Pro. The point of the tool is first-party data, since answers show what shoppers want before they buy.
- AI Insights and analytics
- Trending and high-converting searches are surfaced, and Advanced adds 365-day and real-time analytics for deeper review of failed queries. These views help merchants find searches that return nothing and fix them with synonyms, banners or custom results.
- AI Visual Tagging
- Product images are tagged automatically across the catalog, which supports visual search and richer filters on the Advanced tier. Pro includes the tagging itself, and Advanced uses it for lookalike search, where a shopper finds similar-looking products.
How Doofinder handles your data
Doofinder's site says it complies with GDPR and the Spanish LOPDGDD, acts as a data processor for its clients and offers a data processing agreement, with SSL encryption in transit. The privacy policy names Doofinder, S.L. with a registered office in Madrid. A security page lists access control, daily backups, encrypted storage and internal audits. The pages read did not state hosting location, certifications or retention periods, so ask for them before launch.
Where Doofinder falls short in practice
- Caps are per product. Request limits apply separately to each product, such as search or recommendations, so a store using several modules can reach limits earlier than the plan headline suggests.
- Top features need Advanced. Personalization, visual search and long analytics history sit on the EUR 349 plan. Stores that want them must budget well above the entry price. Stores that want them must budget for the Advanced tier, which is more than seven times the entry price.
- Hosting is undisclosed. The security and product pages read did not give a hosting location, which matters for shops that must keep customer search logs inside the EU.
Works with
Alternatives to Doofinder
Doofinder: common questions
How much does Doofinder cost per month?
As of November 2026 the pricing page lists Basic at EUR 49 (EUR 44 billed annually), Pro at EUR 149 (EUR 134) and Advanced at EUR 349 (EUR 314). Request caps are 10K, 150K and 400K a month for each product.
What is included in every Doofinder plan?
Search, recommendations and the quiz maker are included in every plan, according to the pricing page. Higher plans add more AI features, bigger request limits and deeper analytics, so the plan choice mostly tracks your traffic. Higher plans add AI features, larger request caps and deeper analytics, so the plan choice mostly follows traffic.
Does Doofinder comply with GDPR?
The site says it complies with GDPR and the Spanish data protection law LOPDGDD, acts as a data processor for clients and offers a data processing agreement. It does not state where data is hosted, so confirm that with the vendor.
Can Doofinder connect to ChatGPT or Claude?
Yes on the Advanced plan, which lists connecting Doofinder with ChatGPT or Claude in a few clicks. The pages read describe the connection briefly, so check what data is shared before enabling it. The pages read describe the connection briefly, so ask what data leaves your account before enabling it for customers.
Which shop platforms work with Doofinder?
The site names Shopify, WooCommerce, Magento, BigCommerce and PrestaShop, and the FAQ says it works with more than thirty other platforms and offers an API for custom stores. Shopify and BigCommerce have separate plan pages. Merchants on other systems can use the API, and Shopify and BigCommerce stores are directed to plans built for them.