Tool profile
Eat This Much: cost, fit and limits
Eat This Much is a diet-focused meal planner made by Eat This Much Inc. that generates daily and weekly menus from calorie, macro and diet inputs, tracks food, and builds grocery lists for individuals and for professionals who manage clients.
What to know first
Eat This Much has a free plan, a Premium plan at $5.00 a month billed with an annual subscription, and a Professional plan priced per client. Free covers daily plan generation and food tracking, while Premium adds weekly plans and automatic grocery lists. The vendor describes a generator and algorithms and does not use the word AI on the pages we opened.
Eat This Much at a glance
| Maker | Eat This Much Inc. (imprint), Not stated on the vendor pages |
|---|---|
| Free plan | Yes |
| Entry price | $0.00 per month (Free); Premium $5.00 per month billed annually |
| API access | No |
| Category | Best AI Meal Planning Apps in 2026, rank 3 of 11 |
| Website | eatthismuch.com/pricing |
Who Eat This Much is best for
Calorie and macro counters
Inputs cover calorie target, meal count and minimum carb, fat and protein targets, which fits someone who plans around numbers and wants the menu built to match.
Shoppers who use grocery delivery
Premium lists grocery delivery integration, and the pages name Instacart and AmazonFresh, which suits a household that orders groceries online each week.
Dietitians and coaches
The Professional plan lists a client dashboard, custom plans per client, branding and emailed plans and lists, with pricing set per client, so a practice can run several people from one account.
Eat This Much plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0.00 per month, free forever | Daily meal plan generation, food tracking, barcode food adding, custom foods and recipes, and scheduled recurring foods. |
| Premium | $5.00 per month, billed with an annual subscription | Weekly meal planning, automatic grocery list, grocery delivery integration, automatic leftovers, customizable days, saved favorite weeks and shareable meal plan PDFs. |
| Professional | Pricing varies per client | Client management dashboard, custom plans per client, custom branding, direct client access, reusable meal plans, and emailed plans and grocery lists. |
Checked November 2026.
What Eat This Much does
- Diet presets
- Plans can follow Keto, Mediterranean, Paleo, Vegan or Vegetarian presets. The generator then fills meals around the calorie target and the number of meals chosen by the user.
- Macro targets
- Minimum carb, fat and protein targets can be set, though the pages say specific macro targets require a free account. This makes the free tier the entry point for number-driven planning.
- Virtual pantry
- The vendor describes a pantry that uses ingredients already at home first. That helps a household cut waste, although the pages do not say how quantities are tracked.
- Grocery lists and delivery
- Premium builds automatic grocery lists and can send them to Instacart or AmazonFresh. Delivery availability depends on region, which the pages we opened do not detail.
- Mobile apps
- iOS and Android apps exist, and the vendor shows ratings of 4.7 and 4.6. Those figures are the vendor's own and were not checked in the stores.
How Eat This Much handles your data
The privacy link on the pricing page returned a not-found error when we opened it, so retention, hosting region and any use of customer data for model training could not be checked. The homepage carries press recognition from CNN Underscored, which is not a certification. A disclaimer says results are not guaranteed and the service is not medical advice. Because the app collects weight, diet goals and food logs, buyers should locate the live privacy policy and ask the vendor in writing before signing up.
Where Eat This Much falls short in practice
- Weekly planning needs Premium. The free plan generates daily plans only. Weekly planning, automatic grocery lists and delivery integration sit behind the $5.00 Premium plan, which is billed with an annual subscription.
- No AI claim to rely on. The vendor describes a generator and algorithms and never says AI on the pages we opened. A buyer expecting a language model to chat about meals will not find that described here.
- Professional pricing is private. The Professional tier lists features but prices are set per client, so a coach cannot budget from the page. A quote is the only way to compare it with other practice tools.
Works with
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Eat This Much: common questions
Is Eat This Much free?
Yes, a free plan is described as free forever, with daily meal plan generation, food tracking, barcode food adding and custom recipes. Weekly planning and automatic grocery lists need Premium at $5.00 a month, billed with an annual subscription, and a free trial is offered with unstated length.
Does Eat This Much use AI?
The pages we opened describe a generator and algorithms and do not use the words AI or artificial intelligence. Plans are built from calorie, macro, diet preset and meal count inputs. Treat it as automated planning and not as a chat assistant.
Can Eat This Much order groceries for me?
Premium lists grocery delivery integration, and the site names Instacart and AmazonFresh. You build the list from your weekly plan and send it to a delivery service. Which stores are available depends on where you live, and the pages do not list regions.
What does the Professional plan cost?
The page says pricing varies per client and gives no number. It lists a client dashboard, custom plans, branding, direct client access, reusable plans and emailed grocery lists. A coach needs to request a quote or start a trial to see the real cost.
Is Eat This Much medical advice?
No. The site states that results are not guaranteed and that the service is not medical advice. Use it for menu ideas and calorie targets, and speak to a physician or registered dietitian if you have a condition, an allergy or a prescribed diet.