Tool profile
ENCO DAD: cost, fit and limits
ENCO DAD is an audio playout and automation system made by ENCO Systems, Inc. that handles scheduling, logging, ingest and live-assist presenter control for broadcasters, with an AITrack module for synthetic voice tracks for radio groups and other audio broadcasters.
What to know first
ENCO DAD is sold through demos and quotes. The product page lists no price, no trial length and no system requirements, only a Request a Demo form and an information form. What it does describe is breadth: ingest, playout, replication between sites and a presenter interface that works on DAD workstations, iPads, smartphones and touchscreens. AITrack, the generative voice module, is the AI piece. ENCO is based in Novi, Michigan.
ENCO DAD at a glance
| Maker | ENCO Systems, Inc., United States |
|---|---|
| Free plan | Free trial only |
| Entry price | Quote only |
| API access | No |
| Category | Best AI Radio Automation Software in 2026, rank 2 of 12 |
| Website | enco.com/dad |
Who ENCO DAD is best for
Multi-site radio groups
The Gateway module replicates files between sites by rules, so a group that shares jingles and voice tracks across several stations can keep libraries aligned.
Stations that outsource voice work
AITrack generates voice tracks for intros, station IDs and localized news or weather, which fits a group that wants regional variants without recording each one.
Studios already running third-party schedulers
The page names MusicMaster, PowerGold, Marketron and FastTRAK, so an engineer can check whether the current traffic and music systems stay in place.
ENCO DAD plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Quote on request | Not published | The page offers a demo request and an information request form only. No trial length or cost is stated, and a demo license is mentioned as an option. |
Checked November 2026.
What ENCO DAD does
- AITrack
- The module uses generative AI and synthetic voice engines to create prescheduled voice tracks such as song intros, station IDs and localized news and weather. A cloud-native aiTrack platform is also named on the page.
- Gateway replication
- Rules-based file replication and backup run between multiple sites, which helps groups that keep studios in different towns. The page does not describe bandwidth needs or conflict handling.
- Presenter interface
- Presenters can run the on-air view from a DAD workstation, an iPad, a smartphone or a touchscreen. No operating system requirements are given, so confirm device support in a demo.
- Ingest tools
- ENconveyor and PADapult are named as ingest and playout modules, and a Dropbox module handles cloud file exchange, which gives remote contributors a path to send audio.
- Editing and news links
- Adobe Audition and Hindenburg Broadcaster are listed for audio editing, and AP ENPS, AVID iNews, Octopus and NewsBoss for newsroom systems, so news desks can feed the same playout log.
How ENCO DAD handles your data
The ENCO privacy statement covers the company website. The product page does not state whether scripts, voices or logs sent through AITrack are retained, whether they train any model, which voice engine vendor processes the text, or where the cloud-native platform is hosted. No certification is named on the pages we read. A buyer should request these facts in writing during the demo, together with a description of what stays on local servers during a network outage.
Where ENCO DAD falls short in practice
- No public pricing. Without a printed price or trial length, a small station cannot compare ENCO with others before a call. Expect a negotiated quote shaped by studios and modules.
- Requirements not listed. The page names several third-party systems but gives no versions or system requirements, so compatibility with your current setup is a demo question. Ask for a written list of supported versions.
- AI details missing. AITrack is described in one paragraph, with no voice samples, language list or data policy on the pages read. Judge it only after a live test.
Works with
Alternatives to ENCO DAD
ENCO DAD: common questions
Does ENCO DAD include AI features?
Yes, one is named. The AITrack module uses generative AI and synthetic voice engines to create prescheduled voice tracks, including song intros, station IDs and localized news and weather. The page gives no sample audio or language list, so ask for a demo using your own copy and names.
How much does ENCO DAD cost?
The product page publishes no price. It offers a Request a Demo form, a Request More Information form and mentions a demo license, without stating a trial length or cost. Plan on a negotiated quote and ask which modules, such as AITrack and Gateway, are priced separately.
Can ENCO DAD run on an iPad?
The page says the presenter interface is available on DAD workstations, iPads, smartphones and touchscreens. It does not list operating system versions or network requirements, so test the interface on the devices your presenters actually carry, and confirm what happens when Wi-Fi drops mid-show.
Which scheduling systems does ENCO DAD work with?
The product page names MusicMaster, PowerGold, Marketron and FastTRAK among the connected systems, plus newsroom tools such as AP ENPS and AVID iNews. It gives no version numbers, so check that your current scheduler release is supported before you buy.
Where is ENCO based?
The vendor pages give an address in Novi, Michigan, in the United States. The pages do not state where the cloud-native aiTrack platform is hosted, so a European station with data location rules should ask for the hosting region before sending scripts to it.