Tool profile
etracker: cost, fit and limits
etracker is a web analytics suite made by etracker, part of JustRelate Deutschland GmbH, that measures visits, conversions and customer journeys without cookies or tracking consent. Marketing teams in Europe use it for reports, behavioral segments and ad conversion uploads, with data stored in Germany.
What to know first
etracker sells three editions, Basic, Pro and Enterprise, priced by monthly hits in euros and published in a table. Basic suits blogs, Pro adds e-commerce and customer journey reports plus scrollmap and form analysis, and Enterprise adds a report builder and a REST interface. Its pages mention no AI features, so it competes on privacy handling and reporting, not on automation.
etracker at a glance
| Maker | JustRelate Deutschland GmbH (etracker), Germany |
|---|---|
| Free plan | Free trial only |
| Entry price | From EUR 10.80 a month for 25,000 hits on Basic |
| API access | Yes |
| Category | Best AI Customer Journey Analytics Software in 2026, rank 4 of 10 |
| Website | etracker.com |
Who etracker is best for
Marketing teams that cannot rely on consent banners
The vendor states its cookie-less session tracking was tested as consent-free, so reports cover all visitors, which matters where opt-in rates are low.
Small sites with predictable traffic
Hit-based packages are printed, with 25,000 hits at EUR 10.80 a month on Basic, so a modest site can budget the year in one line.
Online stores
Pro includes e-commerce reports, marketing and customer journey reports and conversion uploads to Google, Meta, Microsoft and TikTok Ads. Pro suits shops that report on campaigns and need to feed results back to ad platforms.
German and EU public bodies
Data storage in Germany, SAML sign-in on Enterprise and a lexicon plus consulting arm suit organizations that must document where analytics data sits.
etracker plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Basic | From EUR 10.80 a month (25,000 hits) | For blogs and content sites: consent-free session tracking, a KPI dashboard, visitor, technology, origin and content reports and an own tracking domain. |
| Pro | Priced by hit volume | For stores: everything in Basic plus e-commerce reports, marketing and customer journey reports, ad conversion uploads, scrollmap and form analysis. |
| Enterprise | Priced by hit volume | Everything in Pro plus a report builder, a REST reporting interface including a Looker Studio connector, and SAML login. Raw data access costs EUR 49 a month. |
| Free trial | 30 days free | A test period for the analytics product, listed on the homepage. App tracking and a collective license for several sites are individual offers. |
Checked November 2026.
What etracker does
- Journey and marketing reports
- The Pro edition adds reports on marketing channels and the customer journey, so the order of campaign touches before a conversion can be read without exporting data.
- Live journeys and content
- Individual sessions and journeys can be followed in real time, which helps a content or support team check a campaign launch while it is running.
- Scrollmap and form analysis
- UX analytics show how far visitors scroll and where they abandon forms, giving a page-level explanation to sit beside the journey reports. Both are listed under Pro and help a conversion team find where a checkout step loses people.
- Behavioral segments and drill-downs
- Dynamic drill-downs and behavioral segments let an analyst narrow a report to a group of visitors without building a new dashboard each time. Together they help an analyst narrow a report to one group of visitors quickly.
- BI and warehouse sync
- Enterprise offers a REST interface and Looker Studio connector, and raw data can be booked for further processing in BI tools, with an SFTP server fee.
How etracker handles your data
The etracker pages state data storage in Germany, hosting in the EU and 100 percent GDPR and TDDDG compliance, with tracking tested as consent-free. Enterprise adds SAML authentication, and an integrated option to object is part of the setup. Consent management and a tag manager are separate etracker products. The imprint names JustRelate Deutschland GmbH in Berlin as the responsible provider. Retention periods and certifications were not listed on the pages opened, so ask for them.
Where etracker falls short in practice
- No AI features found. The pages opened mention none, so teams that want natural-language questions, session summaries or friction scoring need another tool alongside it. Competing suites advertise summaries and assistants, so a team that values them will find etracker lighter on automation.
- Journeys follow web hits. Reports are built from tracked page and event hits. Store purchases, call-center contacts and CRM history are not described as sources, so cross-channel joins need a separate warehouse.
- Cost grows with overflow. Each package has an overflow rate per thousand hits, from EUR 0.43 on small Basic packages, so a campaign spike beyond the booked quota is billed on top.
Works with
Alternatives to etracker
etracker: common questions
Does etracker need a cookie banner?
etracker states that its tracking and cookies were tested as consent-free and that it complies with GDPR and TDDDG. Legal advice still applies to your site, particularly if you add the optional features or other tools beyond the basic setup.
What does etracker cost for 100,000 hits a month?
The Basic package for 100,000 hits is EUR 22.80 a month with an overflow of EUR 0.23 per thousand hits. Pro and Enterprise cost more at the same volume, so check the price table for those editions. Packages scale upward in steps, and the price table lists each hit volume separately for every edition.
Which edition includes customer journey reports?
Customer journey reports arrive with the Pro edition, together with e-commerce reports, ad conversion uploads, scrollmap and form analysis. Basic covers visitor, technology, origin, content and location reports with a KPI dashboard. Enterprise adds the report builder and REST interface on top of that.
Where is etracker data stored?
The pricing page lists data storage in Germany, and the homepage says the product is made and hosted in the EU. The imprint names a Berlin company as responsible provider, so contracts run through a German entity. Enterprise also lists SAML sign-in.
Can I get raw data out of etracker?
Raw data access can be booked on Basic or Enterprise as an add-on at EUR 49 a month, and Enterprise includes a REST interface with a Looker Studio connector. A structured raw data export to BI tools carries an extra SFTP server fee.