Tool profile
Feefo: cost, fit and limits
Feefo is a customer review platform made by Feefo Holdings Limited that collects, moderates and publishes product and service reviews by email, WhatsApp and SMS, and adds AI summaries, replies and sentiment tools on higher plans.
What to know first
Feefo has three plans: Essentials from £149 a month plus VAT, Enhanced from £299 a month plus VAT, and a custom Plus plan. Request allowances rise with each tier, and AI summaries and replies start on Essentials. The pricing page shows no free plan or trial, and its two integration counts for Enhanced conflict with each other, as of November 2026.
Feefo at a glance
| Maker | Feefo Holdings Limited, United Kingdom |
|---|---|
| Free plan | No |
| Entry price | from £149 per month plus VAT |
| API access | Yes |
| Category | Best AI Reputation Management Software in 2026, rank 12 of 12 |
| Website | business.feefo.com |
Who Feefo is best for
Ecommerce stores with product catalogs
Essentials covers product and service reviews with photo and video, plus Google seller ratings and rich snippets, which matters to shops that want stars shown in search results.
Marketing teams testing review campaigns
Enhanced adds Campaign Manager, NPS and custom surveys and A/B testing with campaign analytics, so a team can compare invitation wording and timing.
Large brands with several languages
Plus lists global multi-lingual moderation, social user-generated content, a syndication network and an AI Insights Suite, aimed at groups that publish reviews in many markets.
Feefo plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Essentials | from £149 per month plus VAT | 200 email requests, 50 WhatsApp and 50 SMS requests, product and service reviews, photo and video reviews, AI summaries and replies, Google seller ratings. |
| Enhanced | from £299 per month plus VAT | Essentials plus 500 email requests, Campaign Manager, NPS and custom surveys, A/B testing, 350 plus integrations and an assigned customer success manager. |
| Plus | Custom price | Enhanced plus bespoke collection methods, multi-lingual moderation, AI Insights Suite, social content, Feefo Syndication Network, 600 plus enterprise integrations and API. |
Checked November 2026.
What Feefo does
- Multi-channel review requests
- Invitations go by email, WhatsApp and SMS, and each plan sets how many of each a business may send, so channel choice affects the cost tier.
- AI summaries and replies
- Essentials includes AI-written summaries of review content and drafted replies, which shortens the time a small team spends answering each customer and keeps the tone of responses consistent.
- AI moderation
- A profanity filter and keyword filtering screen reviews before they publish, and the privacy policy says the AI assists moderation decisions rather than making them.
- Google ratings and snippets
- Essentials supports Google seller ratings and rich snippets, and a Google Shopping Feed carries product reviews into Google results, so star ratings can appear next to listings.
- Campaign testing and surveys
- Enhanced adds Campaign Manager, NPS and custom surveys, plus A/B testing with enhanced analytics, to compare invitation variants and response rates across a store's review campaigns.
How Feefo handles your data
The privacy policy says review data is kept for the length of the customer contract and then 6 years under its retention table, and website visitor data is anonymized after at most 6 years. It names no hosting region and says personal data may be processed outside the UK under adequacy regulations or an International Data Transfer Agreement. It does not say whether customer data trains AI models. The homepage shows an ISO/IEC 27001 mark that the text does not describe, so the vendor's policy was not checked for certification details.
Where Feefo falls short in practice
- Conflicting integration counts. The pricing page shows 350 plus integrations and also 315 apps for Enhanced. A buyer who depends on a specific connection should ask for the current list in writing.
- Request allowances unclear. Essentials allows 200 email, 50 WhatsApp and 50 SMS requests, but the page gives no period. Whether that is monthly or another term changes the real cost per collected review.
- API is tied to Plus. The page lists API access under Plus, the custom tier. Smaller teams that want to push order data from their own systems may need to negotiate or use an existing integration.
Works with
Alternatives to Feefo
Feefo: common questions
How much does Feefo cost per month?
The pricing page shows Essentials from £149 a month plus VAT and Enhanced from £299 a month plus VAT. Plus is a custom price. No free plan or trial appears, and the page shows a Months selector that is not labeled as billing.
How many review requests does Feefo Essentials include?
Essentials lists 200 email requests plus 50 WhatsApp and 50 SMS requests. The page does not state the period for these allowances. Enhanced raises email to 500 and lists no WhatsApp or SMS limit, so ask Feefo how the allowance resets.
Does Feefo write AI replies to reviews?
Yes. AI summaries and AI replies are listed on Essentials. The privacy policy says AI tools assist moderation decisions rather than make them, so a person still decides what publishes. Plus adds an AI Insights Suite with trending topics and sentiment analysis.
Does Feefo show product reviews in Google results?
Essentials lists Google seller ratings and rich snippets, and the Google Shopping Feed carries product reviews to Google. Whether stars appear depends on Google's own display rules, so test a sample of products after setup is done, and check the markup.
Where does Feefo store review data?
The privacy policy names no hosting region and says data may be processed outside the UK under adequacy regulations or an International Data Transfer Agreement. Review data is kept for the contract term and then 6 years, so ask about deletion if that period is too long.