Tool profile
Fitatu: cost, fit and limits
Fitatu is a nutrition and calorie tracking app made by Fitatu S.A., with a registered address in Poznan, Poland. Its Premium+AI tier estimates calories from a photo, recognises products and their weight, and estimates calories and ingredients from a dish name.
What to know first
Fitatu names two paid tiers, Fitatu Premium and Fitatu Premium+AI, but the pages we opened show no prices or billing basis, and the pricing URL returned a 404 error. Whether a free plan exists was not confirmed. The privacy policy says AI materials are kept up to one month and account data until the account is deleted. It refers to Fitatu S.A. and, elsewhere, to Fitatu sp. z o.o., so the legal form is inconsistent.
Fitatu at a glance
| Maker | Fitatu S.A., Poland |
|---|---|
| Free plan | No |
| Entry price | Quote only |
| API access | No |
| Category | Best AI Nutrition Tracking Apps in 2026, rank 8 of 11 |
| Website | fitatu.com |
Who Fitatu is best for
Polish-market users
The company and its supervisory authority are Polish, and the app is built by a Polish firm, which may suit users who want a home-market vendor.
Users who log from a dish name
Premium+AI estimates calories and ingredients from a dish name, which helps when eating at a place where a photo is awkward or the dish is already named.
Users tired of ads
The page says Premium includes ad removal, so a paying user stops seeing ads in the app while keeping the same logging routines.
Fitatu plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free tier | Not confirmed | The pages we opened do not state whether a free plan exists; Premium is described as removing ads. |
| Fitatu Premium | Price not published | Named on the opened pages with ad removal; the pricing URL returned 404, so no price or billing basis was read. |
| Fitatu Premium+AI | Price not published | Adds AI features: calorie estimates from a photo, product and weight recognition, and estimates from a dish name. |
Checked November 2026.
What Fitatu does
- Calorie estimate from a photo
- Premium+AI estimates calories from a photo of a meal. The pages do not say how portions are sized or how a user corrects the estimate once it is shown.
- AI product scanning
- AI scanning recognises products and their weight from a photo, with optional manual editing. That edit step is where a user catches a wrong product or a wrong gram count.
- Estimates from a dish name
- The app estimates calories and ingredients from the name of a dish. This works without a camera, though accuracy depends on how standard the dish is and the pages give no figures.
- Easier adding of dishes
- The vendor says AI helps users add dishes and products more easily. The pages do not describe the interface, so the practical gain is something to test on a trial.
How Fitatu handles your data
Fitatu's privacy policy limits the use of AI materials to operating the service and quality purposes, and lists service improvement as a purpose, so a training use is not clearly stated either way. AI materials are retained up to one month, while account data stays until the account is deleted. The policy mentions the EEA for general analytics and infrastructure but does not specify the hosting provider's or Google Cloud's region. No certifications are named. The policy names Fitatu S.A. and elsewhere Fitatu sp. z o.o., with a Polish supervisory authority, so check which entity is your controller.
Where Fitatu falls short in practice
- No prices on the opened pages. Neither Premium nor Premium+AI shows a price, and the pricing URL returned a 404, so the cost of the AI tier cannot be compared before download.
- Free plan not confirmed. The pages we read do not say whether a free plan exists, only that Premium removes ads, which suggests a free version but does not prove it.
- Legal entity named two ways. The privacy policy refers to Fitatu S.A. and to Fitatu sp. z o.o. A buyer exercising data rights should confirm which entity is the controller.
Works with
Alternatives to Fitatu
Fitatu: common questions
What does Fitatu Premium+AI include?
The pages we opened name three AI features: estimating calories from a photo, AI scanning that recognises products and their weight with optional manual editing, and estimating calories and ingredients from a dish name. Prices were not published on the pages read in November 2026.
How much does Fitatu cost?
The pages we opened show two paid tiers, Fitatu Premium and Fitatu Premium+AI, without prices or billing basis, and the pricing URL returned a 404. Check the app store listing for the current figure before assuming any price. The opened pages also do not say whether prices differ between Poland and other countries.
Is Fitatu a Polish company?
The privacy policy gives a Poznan registered address and a Polish supervisory authority, naming Fitatu S.A. It also refers to Fitatu sp. z o.o., so the legal form is inconsistent. The country is not written out as such in the text.
How long does Fitatu keep AI photos?
The policy says AI materials are retained up to one month, while account data is kept until the account is deleted. It lists service improvement as a purpose but does not clearly state whether AI materials train models. Delete the account to remove the rest.
Does Fitatu remove ads?
Yes, the page says Premium includes ad removal. It does not say whether the free version, if one exists, shows ads on every screen, and it does not give a price for the ad-free Premium tier. Ask support whether a free tier shows ads before you decide to pay.