Tool profile
Flowcode: cost, fit and limits
Flowcode is a QR code and customer data platform operated by the dtx company that creates branded codes, landing pages and short links and connects scans to CRM records, with SmartFlow AI optimization on its Enterprise tier.
What to know first
Flowcode lists a free plan with 2 codes, Pro Plus at $25 a month billed annually, Growth at $250 billed annually, a usage-based Growth Plus and a custom Enterprise tier. Analytics are capped by scans: 500 on Free, 6,000 on Pro Plus and the first 10,000 on Growth. The page cites more than 7,000 Flowcodes created for one customer, which is a vendor claim.
Flowcode at a glance
| Maker | the dtx company, doing business as Flowcode, United States |
|---|---|
| Free plan | Yes |
| Entry price | $25 per month, billed annually |
| API access | Yes |
| Category | Best AI QR Code Generators in 2026, rank 10 of 13 |
| Website | flowcode.com |
Who Flowcode is best for
Consumer brands with offline placements
Flowcodes, FlowURLs and FlowHubs route audiences from print, packaging or retail displays to branded mobile experiences, with workspaces and brand kits that lock logos, colors and fonts.
Marketing operations teams
Growth adds CRM integrations, API access and geo-located analytics, and Growth Plus adds audience building for retargeting and native CRM and CDP integrations.
Large organizations with governance needs
Enterprise uses a parent-child data structure so a parent keeps master control, and lists custom tracking pixels, full data ownership and dedicated customer success.
Flowcode plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 per month | Up to 2 Flowcodes, analytics for up to 500 scans, no ads and no AI features. |
| Pro Plus | $25 per month, billed annually | Up to 50 Flowcodes and landing pages, analytics for up to 6,000 scans and 3 collaboration seats. |
| Growth | $250, annual only | From 150 Flowcodes and landing pages, analytics for the first 10,000 scans with geo-location, CRM integrations, API access and priority support. |
| Growth Plus | Usage based | One custom use case built during onboarding, audience builder for retargeting, native CRM and CDP integrations and real-time dashboards. |
| Enterprise | Custom | Unlimited Flowcodes, short URLs and landing pages subject to a rate card, custom API integrations, tracking pixels, full data ownership and a design studio. |
Checked November 2026.
What Flowcode does
- Flowcodes and FlowURLs
- Branded codes serve physical touchpoints, while FlowURLs are links for digital touchpoints that personalize the conversion experience. Placements such as retail displays, direct mail and packaging all count as physical touchpoints in the vendor's language.
- FlowHubs
- These route audiences to curated, branded mobile pages, so one placement can serve different content depending on the campaign. One placement can serve different content depending on the campaign, which helps teams that test several offers at once.
- FlowID
- A unified customer view across channels is shown, with a sample profile listing a $900 lifetime value and 20 conversions. That sample is an illustration on the page, so real customer profiles depend on the CRM and data you connect to the platform.
- SmartFlow optimization
- The Enterprise plan names AI-driven campaign optimization with SmartFlow, though the page otherwise refers to Platform Intelligence without detail. Ask for a live demo on your own data to see what the optimization changes in a campaign.
- Governance and brand kits
- Workspaces and brand kits lock logos, colors and fonts, and a parent-child structure keeps master data control at headquarters. These controls matter to agencies and franchises where many local teams create codes under a single brand.
How Flowcode handles your data
The privacy policy says brand and creator contact identifiers are kept for the contract duration plus two years and financial information for seven years. It describes transfer mechanisms for data leaving the UK or Europe but names no hosting region. A SOC 2 Type 2 logo appears in the footer without audit detail, and a trust portal link was not read. The policy does not address AI training, and the registered country is not stated, though the privacy contact address is in New York.
Where Flowcode falls short in practice
- Large jump between tiers. Pro Plus is $25 a month and Growth is $250 annual only, so a growing team has no mid-price step. Teams that outgrow Pro Plus must jump to a bigger contract.
- Scan-based analytics caps. Analytics cover only the first 500, 6,000 or 10,000 scans on lower tiers, which hurts campaigns with large scan counts. Campaigns with large scan counts will lose visibility into older results.
- AI limited to Enterprise. The only named AI feature, SmartFlow, sits on the top tier, and the Free plan states no AI features. Smaller teams on lower tiers get no named AI help with campaigns at all.
Works with
Alternatives to Flowcode
Flowcode: common questions
How much does Flowcode cost?
Free is $0, Pro Plus is $25 a month billed annually, and Growth is $250 annual only. Growth Plus is usage based and Enterprise custom. The pricing page does not mention a free trial, and no currency or billing period is shown for Growth Plus.
What AI does Flowcode include?
The Enterprise plan lists AI-driven campaign optimization with SmartFlow. The page otherwise refers to Platform Intelligence without naming a feature, and the Free plan says no AI features. Ask for a demo to see what SmartFlow changes in a live campaign.
What are Flowcode's scan limits?
Analytics cover up to 500 scans on Free, up to 6,000 on Pro Plus and the first 10,000 on Growth, with geo-location on Growth. Growth Plus quotas are not stated on the page, and Enterprise is unlimited subject to a rate card.
Which tools does Flowcode connect to?
The pages name Mailchimp, HubSpot, Okta, Adobe, Snowflake, Salesforce, Microsoft 365 and Zapier. Growth lists CRM integrations and API access, and Growth Plus lists native CRM and CDP integrations. Confirm that your specific system is supported before buying. Ask sales about any other system.
Is Flowcode SOC 2 certified?
A SOC 2 Type 2 logo appears in the footer with no audit detail, and a trust portal link was not read. The privacy policy references GDPR-style compliance rather than certification and mentions no ISO. Request the report and its scope from the vendor.