Tool profile
folk: cost, fit and limits
folk is a contact-centered CRM made by Folk Inc. that pulls people and companies in from Gmail, Outlook, LinkedIn and WhatsApp, tracks deals on a visual pipeline and fills custom fields with AI, for small teams that sell through relationships.
What to know first
folk sells three paid tiers with no free plan: Standard at $24 per member per month billed yearly, Premium at $48, and Enterprise from $80. A 2 week trial with premium features starts at sign-up. Standard covers pipelines, campaigns and AI fields, while custom objects, dashboards, sequences and API access begin on Premium. Personal data is hosted on AWS in Ireland.
folk at a glance
| Maker | Folk Inc., United States |
|---|---|
| Free plan | Free trial only |
| Entry price | $24 per member per month, billed yearly ($30 billed monthly) |
| API access | Yes |
| Category | Best CRM Software in 2026, rank 15 of 15 |
| Website | folk.app/ |
Who folk is best for
Founders and small sales teams
The LinkedIn extension and the Gmail and Outlook sync log people and conversations without data entry, so a team of a few people keeps a pipeline current with little upkeep.
Agencies and recruiters
Contacts, companies and deals sit in one list view, and Standard includes email campaigns, which suits outreach to a network of people rather than a long list of anonymous accounts.
EU-based teams that care about data location
The privacy policy names AWS in Ireland for hosting personal data and says the data is not used to train AI models, which gives a procurement reviewer two concrete points.
folk plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Standard | $24 per member per month billed yearly; $30 billed monthly | Pipeline management, email campaigns, contact enrichment, AI assistants, magic AI fields, LinkedIn extension, email, calendar and WhatsApp sync |
| Premium | $48 per member per month billed yearly; $60 billed monthly | Everything in Standard plus custom objects and deals, email sequences, workspace roles, dashboards, API access and larger enrichment and AI field allowances |
| Enterprise | From $80 per member per month billed yearly; from $100 billed monthly | Everything in Premium plus custom limits, group-level permissions, security controls, custom integrations, priority support and onboarding with a dedicated account manager |
Checked November 2026.
What folk does
- Pipeline and contact management
- Deals and contacts sit on a visual pipeline, with CSV import and export and automatic merging of duplicate contacts on the Standard plan. Imports from a spreadsheet are handled by the same list, so an existing contact file can move in on day one.
- Capture from LinkedIn and the web
- A Chrome extension and a LinkedIn extension add a person from a profile or web page straight into the workspace, which is the main way contacts arrive.
- Magic fields
- AI-filled custom fields populate from the record itself. Standard allows 2,000 AI field runs a month and Premium allows 5,000, so heavy use is metered.
- Outreach
- Standard includes email campaigns with analytics, and Premium adds email sequences. The pricing page also lists find-email enrichment, capped at 500 a month on Standard.
- Sync and integrations
- Email, calendar and WhatsApp sync log interactions against contacts, and Zapier and Make apps come with Standard. API access is listed from Premium. Google Workspace sign-in is supported, so accounts need no separate password.
How folk handles your data
The privacy policy states that Folk does not sell personal data and does not use personal data to train AI models; for data obtained through Google APIs it adds that the data is not used to train generalized AI or LLM models. Personal data is hosted by Amazon Web Services in Ireland in an Aurora database. Data stays while the account is active, deletion completes within one week of a request, backups are purged within 730 days and application logs within 930 days. Call transcripts are kept indefinitely when call recording is on. The homepage lists AICPA SOC 2 and says the product is GDPR compliant.
Where folk falls short in practice
- Standard leaves out the sales-operations layer. Custom objects, deals objects, dashboards, email sequences and API access all start on Premium, so a team that needs them pays twice the Standard price per member.
- Allowances are metered. Find-email enrichment is capped at 500 a month on Standard and 1,000 on Premium, and AI field runs are 2,000 and 5,000. Teams that enrich large lists can hit these.
- No free tier. The pricing page offers a 2 week trial, after which the workspace must move to a paid plan. A team that only wants to test a few contacts cannot stay on a free level.
- Call recording keeps transcripts. The privacy policy says transcripts are kept indefinitely when call recording is enabled, which a team with strict retention rules should review before turning it on.
Works with
Alternatives to folk
folk: common questions
Does folk have a free plan?
No. The pricing page lists Standard, Premium and Enterprise, and a 2 week free trial with all premium features starts when you sign up. After the trial the workspace has to move to a paid plan, so there is no permanent free tier.
Where does folk host customer data?
The privacy policy says personal data is hosted by Amazon Web Services in Ireland, in an Aurora database. The company's legal address is in the United States, so a buyer with data transfer questions should read the policy itself. The vendor also lists SOC 2 on its homepage.
Does folk use my contacts to train AI?
The privacy policy says Folk does not sell personal data and does not use it to train AI models. For data obtained through Google APIs it says the data is not used to train generalized AI or LLM models. Call transcripts are a separate case: they are kept when recording is on.
Which folk plan includes API access?
API access is listed on the Premium plan at $48 per member per month billed yearly. Standard includes Zapier and Make apps, so a team that only needs no-code automation can stay on the cheaper tier. The pricing page shows the same split for custom objects, dashboards and sequences.
How many AI field runs does folk allow?
The plan table lists 2,000 AI field runs a month on Standard and 5,000 on Premium. Enterprise has custom limits for enrichments, messages, account sync and AI fields, set by agreement with the vendor. Higher volumes therefore mean a quote rather than a self-serve upgrade.