Tool profile
Helium 10: cost, fit and limits
Helium 10 is an Amazon seller software suite made by Pixel Labs, LLC d/b/a Helium10 that combines product and keyword research, listing tools, ad automation and an AI agent, with paid tiers priced by the seller's yearly sales band.
What to know first
Helium 10 prices Platinum and Diamond by the seller's yearly sales band, and the $99 per month yearly rate (or $129 billed monthly) applies to Platinum for sellers with $0 to $100K in yearly sales. A free plan with limited Chrome extension access exists. The AI agent, the AI Listing Builder, rules-based ad automation and up to 1,000 free MCP calls all sit on Diamond, so most of the AI value requires the upper tier. Enterprise starts at $1499 per month billed annually.
Helium 10 at a glance
| Maker | Pixel Labs, LLC d/b/a Helium10, United States |
|---|---|
| Free plan | Yes |
| Entry price | $99 per month billed yearly ($129 billed monthly) |
| API access | No |
| Category | Best AI Amazon Seller Tools in 2026, rank 1 of 12 |
| Website | helium10.com |
Who Helium 10 is best for
New sellers testing the market
The free plan gives limited extension access, so a seller can look at real Amazon products and judge the data before choosing a paid tier or committing money to a first catalog.
Sellers who write many listings
Diamond's AI Listing Builder draws on the keyword research inside the same account, which saves exporting keywords into a separate writing tool and pasting them back.
Advertisers who prefer readable rules
Diamond includes dayparting and rules-based ad automation through Helium 10 Ads, for sellers who want automation rules they can read and adjust instead of a black-box bidder.
Helium 10 plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free | Limited Chrome extension access for looking at Amazon products, without the research suite or AI tools of the paid tiers |
| Platinum | $99/month billed yearly; $129/month billed monthly | Product and keyword research, basic performance tracking and Amazon FBA training; priced for the $0 to $100K yearly sales band |
| Diamond | $279/month billed yearly; $359/month billed monthly | Helium AI agent, MCP with up to 1,000 free calls, AI Listing Builder, rules-based ad automation and Helium 10 Ads |
| Enterprise | $1499/month starting price, billed annually | Dedicated customer success manager and custom onboarding for large sellers, booked through a demo with the vendor |
Checked November 2026.
What Helium 10 does
- Helium AI agent
- Diamond includes a conversational agent that takes keyword, listing, ads and operations questions in a single chat, so a seller can move between research and account questions without switching screens or tools.
- AI Listing Builder
- The builder is integrated with keyword research and sits on Diamond. Listing text can start from the keywords already saved for a product, rather than from a blank prompt in a general chatbot.
- Helium 10 MCP
- Diamond includes up to 1,000 free MCP calls, which let outside AI tools pull Helium 10 data into a conversation. How usage beyond the included calls is charged is not described on the pages opened.
- Ads automation
- Rules-based automation and dayparting come with Helium 10 Ads on Diamond. A 2% management fee applies to PPC spend that is managed through the product, which the pricing page states separately.
- Chrome extension
- Paid plans extend the browser extension to Amazon, TikTok Shop and Walmart pages, while the free plan keeps access limited, so research across marketplaces needs a subscription.
How Helium 10 handles your data
The privacy policy at helium10.com names Pixel Labs, LLC d/b/a Helium10 and an Irvine, California address. In the pages we opened, it did not state whether customer or store data is used to train AI models, how long data is kept, or where it is hosted, and no certification such as SOC 2 or ISO 27001 was named. Sellers who connect an Amazon account should ask the vendor for these details in writing before enabling the AI agent on live data.
Where Helium 10 falls short in practice
- AI sits on the upper tier. The agent, listing builder, MCP calls and ad automation are Diamond features, so a Platinum buyer at $99 per month does not get the AI tools that the product pages describe.
- Fee on managed ad spend. Diamond customers pay a 2% management fee on PPC spend run through Helium 10 Ads. The fee grows with ad budgets and sits on top of the $279 or $359 subscription.
- Training costs extra without a plan. The Freedom Ticket course costs $997 without a subscription and is covered on Platinum and above, so an outsider who wants the training alone pays a large sum.
Works with
Alternatives to Helium 10
Helium 10: common questions
Does Helium 10 have a free plan?
Yes. The pricing page lists a Free plan that gives limited Chrome extension access. It lets a seller look at products on Amazon, but the AI agent, the listing builder and ad automation are not included. Paid tiers start at Platinum, whose price depends on the seller's yearly sales band.
Which Helium 10 plan includes the AI agent?
The Helium AI agent is listed on the Diamond plan, at $279 per month billed yearly or $359 billed monthly. The same tier includes the AI Listing Builder, up to 1,000 free MCP calls and rules-based ad automation. Platinum does not list the agent among its features on the pricing page.
How are Helium 10 prices decided?
Platinum and Diamond are priced by yearly sales band, billed monthly or yearly. The $99 per month figure applies to the $0 to $100K yearly sales band on Platinum when billed yearly. Sellers with higher yearly sales see higher prices, so check your own band on the pricing page before budgeting.
Is there a fee on top of the Helium 10 subscription for ads?
Diamond customers pay a 2% management fee on PPC spend that is managed through Helium 10 Ads. That fee comes on top of the Diamond subscription, so it matters mainly to sellers with large ad budgets. Monthly plans have no long-term commitment, which limits the risk of testing it.
Does Helium 10 work outside Amazon?
The pages describe a Chrome extension for Amazon, TikTok Shop and Walmart on Platinum and above. They do not describe deep tooling for other marketplaces such as eBay. Sellers who list on several channels should check which features apply to each one before paying for a yearly plan.