Tool profile
Kapwing: cost, fit and limits
Kapwing is an online video editor made by Kapwing Inc. that adds AI subtitles, translation, text to speech, dubbing and screen recording, and sells credit-based Free, Pro and Business plans. It is aimed at creators, marketers and small teams that publish video.
What to know first
Kapwing is a video editor first. The free plan costs $0 and gives 10 credits with unlimited exports that carry a watermark. Pro is $16 per month for 1,000 credits, 4K export, two-hour projects and a brand kit, and Business is $50 per month for 4,000 credits and team features. Annual billing saves 33 percent. The pricing text we read does not name image background removal.
Kapwing at a glance
| Maker | Kapwing, United States |
|---|---|
| Free plan | Yes |
| Entry price | $16 per month |
| API access | No |
| Category | Best AI Background Removers in 2026, rank 5 of 10 |
| Website | kapwing.com |
Who Kapwing is best for
Video creators
Auto-translated subtitles in 60-plus languages, text to speech and dubbing suit people who publish video in several languages. Dubbing and clean audio are listed as well, which helps teams who repurpose one recording for several markets.
Teams editing together
Business at $50 per month adds 4,000 credits and a team workspace, which fits a small marketing group that shares projects and brand assets.
Screen recorders
Screen recording is built into the editor, so tutorials and demos can be captured and cut in one place. Pro projects run up to two hours, so long recordings are possible without paying for the Business tier.
Kapwing plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | 10 credits and unlimited exports with a watermark. Exports have no cap on count, but every file carries a watermark until the account upgrades. |
| Pro | $16 per month | 1,000 credits per month, 4K export, two-hour projects and a brand kit. Annual billing saves 33 percent, and this is the cheapest paid tier. |
| Business | $50 per month | 4,000 credits per month and team workspace features. The tier is built for small groups that share projects, with a larger credit pool than Pro. |
| Enterprise | Contact Sales | A custom amount of credits and team features. No price is published, so large organizations must talk to sales to size their credits. |
Checked October 2026.
What Kapwing does
- AI auto-translate subtitles
- Subtitles can be translated into more than 60 languages, which is the headline AI feature on the pricing page. Translation sits inside the editor, so subtitles can be generated and corrected on the same timeline as the video.
- Text to speech
- Typed scripts can be turned into voiceover inside the editor, with usage counted against plan credits. The voiceover is generated from typed scripts, which helps creators who do not want to record audio themselves.
- Clean audio and dubbing
- Clean audio and dubbing are listed, with dubbing up to 50 minutes per month on a plan. The 50 minute dubbing cap is stated per month on a plan, so heavy dubbing users need to count their minutes.
- AI character consistency
- The page lists AI character creation and consistency for generated video, alongside a video generator. The generator and character tools draw on plan credits, so heavy use of them shortens the monthly allowance.
- Screen recording
- The editor includes screen recording, and Google and Facebook sign-in are listed for account access. Capture happens in the same editor, so a tutorial can be recorded and trimmed without another app or a second export.
How Kapwing handles your data
Kapwing's privacy policy says deleted projects are removed from its servers within seven days of deletion, and that deleting an account removes personal data. The policy pages we read do not say whether uploaded media is used to train AI models, where servers are located, or whether a security certification applies. Kapwing Inc. is named as the company, but no headquarters country appears on the pages we read. Because the pricing text does not name image background removal, the vendor's policy was not checked for that use.
Where Kapwing falls short in practice
- Watermark on free exports. Free exports carry a watermark, so a clean result needs Pro at $16 per month, even for a small test. A watermark-free result needs Pro at $16 per month, even for a small test, so budget for a month before judging output.
- Cutouts not named. The pricing text names video and audio tools but not image background removal, so a sealed-in cutout workflow cannot be assumed. A seller who needs image cutouts in bulk cannot assume the editor handles them, and should test one before paying for credits.
- Team features need a workspace. Business and Enterprise need a team workspace, and Pro projects stop at two hours, which constrains long recordings. Pro projects stop at two hours and team tiers need a shared workspace, which constrains long recordings and solo users alike.
Works with
Alternatives to Kapwing
Kapwing: common questions
Does Kapwing have a free plan?
Yes. The Free plan costs $0 and gives 10 credits with unlimited exports that carry a watermark. Pro at $16 per month adds 1,000 credits, 4K export, two-hour projects and a brand kit. Annual billing saves 33 percent, according to the pricing page.
Can Kapwing remove image backgrounds?
The pricing and privacy pages we read do not name image background removal, so this page makes no claim. Kapwing lists video tools such as subtitles, dubbing and screen recording. Test a cutout in the editor before relying on it.
How many languages does Kapwing subtitle?
The pricing page lists AI auto-translate subtitles in more than 60 languages. It also lists dubbing of up to 50 minutes per month on a plan. Credit use per job was not detailed in the text we read, so test a short clip.
What does Kapwing Business add over Pro?
Business is $50 per month and lists 4,000 credits plus team workspace features, against Pro's 1,000 credits at $16. Enterprise is a custom quote with custom credits and team features. Business and Enterprise both need a team workspace. Choose Business only if you share projects.
How long does Kapwing keep deleted projects?
The privacy policy says deleted projects are removed from its servers within seven days of deletion, and that deleting an account removes personal data. It does not state whether media trains models or where servers sit, so ask if your footage is confidential.