Tool profile
Keap: cost, fit and limits
Keap is a small-business CRM made by Thryv, Inc. that combines contact records, a sales pipeline, marketing automation, text marketing, appointments and invoicing in one subscription, with a required paid onboarding package for new accounts.
What to know first
Keap prices its core platform from $320 a month billed monthly, or $3,195 a year, with two user licenses included and $39 a month for each extra user. Contact volume moves the price through a calculator on the pricing page. A paid implementation package handles setup and migration, and its price is not published. The vendor names an AI feature called Keap AI next to its automation templates.
Keap at a glance
| Maker | Thryv, Inc., United States |
|---|---|
| Free plan | Free trial only |
| Entry price | Starting at $320 per month, billed monthly |
| API access | Yes |
| Category | Best CRM Software in 2026, rank 14 of 15 |
| Website | keap.com |
Who Keap is best for
Owner-run service businesses
Appointments, invoices and follow-up sequences attach to the same contact record, so one or two people can run leads through to payment without stitching several apps together.
Businesses leaving spreadsheets and email lists
The paid implementation package covers data import, migration and done-for-you setup, which suits owners who would rather buy the configuration than build it themselves.
Teams that sell by text and email
Text marketing tiers and a dedicated business line for calls and texts sit beside email campaigns, though the text tiers the vendor lists are for US numbers only.
Keap plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Core platform, billed monthly | Starting at $320 per month | CRM, marketing, sales, service, operations and admin features, two user licenses and support. Contact count is priced by volume on the page calculator. |
| Core platform, billed annually | $3,195 per year | The same core platform paid once a year instead of monthly, selected through the vendor's billing toggle on the pricing page. |
| Additional user | $39 per month each | Applies to every user beyond the two licenses bundled with the core platform, whether monthly or annual billing is chosen. |
| Text marketing tier 2 | $24 per month | 1,000 messages and 300 minutes a month, US only. Tier 1, with 500 messages and 100 minutes, comes with the platform. |
| Implementation package | Not published | Strategy, data import, migration and done-for-you setup. The pricing page tells buyers to call for a price. |
Checked November 2026.
What Keap does
- Sales pipeline
- Deals and opportunities move through stages on a single pipeline view, tied to the contact record so the history of emails, texts and appointments sits next to the deal.
- Proven Automation Templates
- Pre-built campaign and follow-up sequences give a new account a working starting point. The homepage pairs these templates with Keap AI, which the vendor says makes building campaigns easier.
- Landing pages and forms
- Lead capture pages and forms write new contacts straight into the CRM, so a submission can start an automation without any manual import step or spreadsheet upload.
- Text marketing and business line
- A dedicated number supports calls and texts from the platform. Tier 1 text allowances come with the plan, and overages are billed at $0.015 per message and $0.01 per minute.
- Appointments and invoices
- Scheduling and payments live in the same account as the contacts. The free trial excludes payment processing, so invoicing cannot be tested end to end before buying.
How Keap handles your data
Keap's data terms are published through its parent, Thryv. The Thryv privacy policy says personal information is kept as long as necessary for the purpose it was collected and then deleted, and gives no Keap-specific retention period. It states that information is stored in the United States or Australia, with processing possible in Canada, India and Japan. The pages opened did not say whether customer data trains AI models, and no SOC 2 or ISO 27001 certification was mentioned, so ask for both in writing.
Where Keap falls short in practice
- Setup is bought, not optional. The vendor requires a paid implementation package and does not list its price. A buyer cannot total the first-year cost from the pricing page alone and has to get a quote by phone.
- Cost grows with contacts and users. Contact tiers are priced by volume, and each user past the two included costs $39 a month. A growing list and a third or fourth seller both raise the bill.
- Trial is capped. The free trial needs no credit card but limits email to 25 sends and leaves out texting and payment processing, which are two of the features that justify the price.
- Texting is US only. The text marketing tiers on the pricing page are for the United States, which rules out the texting features for businesses that message customers abroad.
Works with
Alternatives to Keap
Keap: common questions
How much does Keap cost for a two-person business?
As of November 2026 the core platform starts at $320 a month billed monthly, or $3,195 a year, and includes two user licenses. Contact volume changes the final price, and the required implementation package is extra with no published figure, so ask for the setup quote before comparing.
Is the Keap free trial enough to test it properly?
Only partly. The trial needs no credit card and offers most features, but email is capped at 25 sends, and texting and payment processing are excluded. Test the pipeline and automations, and ask the vendor how to evaluate texting and invoices.
Do I have to buy Keap's implementation package?
The pricing page describes a paid implementation package covering strategy, data import, migration and done-for-you setup, and the vendor lists it as required for new accounts. Its price is not published, so request it in writing alongside the subscription quote.
Where does Keap store customer data?
The Thryv privacy policy, which covers Keap, says information is stored in the United States or Australia and may be processed in Canada, India and Japan. No EU hosting option was found on the pages opened, which matters for buyers with European data residency needs.
Can Keap connect to other apps?
Yes. The vendor's integrations page lists Keap Marketplace apps, an open API for custom work, certified developer partners and a Zapier connection that the page says reaches more than 5,000 apps. API rate limits and webhook options were not checked.