Tool profile
Kuula: cost, fit and limits
Kuula is a 360 tour publishing platform from Kuula Inc. that lets photographers upload panoramas, edit them with hotspots and audio, and share or embed interactive tours that open on screens and in VR headsets.
What to know first
Kuula centers on a tour player and an editor. Panoramas can come from 360 cameras, DSLRs or 3D renders, and tours are embedded on websites, added to listings or shared by link. Viewing works on phones, tablets and VR headsets through WebXR without an app. The pricing page showed blank price placeholders in the copy we opened, so plan amounts and trial length stay unknown, though PRO and Business contents are listed.
Kuula at a glance
| Maker | Kuula Inc., Not stated on the vendor pages |
|---|---|
| Free plan | Free trial only |
| Entry price | Quote only |
| API access | No |
| Category | Best AI Virtual Tour Software in 2026, rank 9 of 11 |
| Website | kuula.co |
Who Kuula is best for
Photographers using DSLRs or renders
Kuula accepts panoramas from 360 cameras, DSLRs and 3D renders, so stitched images from different sources can sit in one tour.
Agents embedding tours in listings
Tours can be added to property listings, embedded on websites or shared by link, so one upload covers several channels.
Studios selling VR viewing
WebXR support lets clients open tours in VR headsets without installing an app, which simplifies demos and removes a common support question for studios.
Kuula plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free trial | Free trial, length not stated | A trial is offered on the home page and sign-up is stated to take less than 30 seconds; the trial length is not stated on the pages opened. |
| PRO | Not published on the pages opened | Custom branding, floor plans, batch uploads and private posts are listed for PRO; the pricing page showed blank price placeholders in the copy opened. |
| Business | Not published on the pages opened | Floor plans and your own domain are listed for Business; the pricing page showed blank price placeholders in the copy we opened for this tier. |
Checked November 2026.
What Kuula does
- Tour player and Export Editor
- A 3D 360 tour player comes with an Export Editor for adjusting player settings before sharing, so the viewing experience can be tuned for each client or website.
- Editor tools
- The editor offers labels, custom hotspots, nadir and zenith patches, background audio and interactive cards, which cover most day-to-day finishing tasks on a panorama tour.
- Floor plans
- Floor plans are limited to the PRO and Business plans, adding spatial context to larger properties so viewers can jump between rooms from a map instead of scenes.
- WebXR viewing
- Tours run on phones, tablets and VR headsets through WebXR with no app install, so a client can open a link on whatever device is nearby during a meeting.
- Sharing routes
- Tours can be embedded on a website, added to a property listing or shared by link, so a single upload covers a portal, an agency site and a text message.
How Kuula handles your data
The vendor's policy was not checked for this. The Kuula privacy page returned a 404 when we tried to open it, so retention, hosting region, certifications and any use of customer images for AI training are unconfirmed. The home page carries a Kuula Inc. copyright line but gives no headquarters. Plan pages describe private posts on PRO, which suggests access control exists, but the pages do not describe how files are stored or deleted.
Where Kuula falls short in practice
- Features gated by plan. Custom branding, batch uploads and private posts need PRO, so a studio that delivers branded private tours for clients cannot rely on the entry experience alone.
- Prices not visible. Your own domain needs the Business plan, the higher of the two paid tiers named on the page, so white-label delivery costs more than branding alone.
- No AI named. The pricing page showed blank price placeholders in the copy we opened, and the trial length is not stated, so cost has to be confirmed on the live page.
Works with
Alternatives to Kuula
Kuula: common questions
What does Kuula cost?
The pricing page we opened showed blank placeholders instead of amounts, and the home page only mentions a free trial of unstated length. Open the live pricing page for current figures and confirm which plan holds your features. Pricing and trial terms may differ from the opened copy.
Which Kuula plan has custom branding?
PRO lists custom branding, floor plans, batch uploads and private posts. Business lists floor plans and your own domain. The pages we opened do not state whether Business also includes branding, so confirm before you buy. Floor plans appear in both paid tiers.
Can Kuula tours be viewed in VR?
Yes. WebXR support lets tours open on phones, tablets and VR headsets without an app install. The pages do not list specific headset models, so test the headset your clients actually use before promising VR viewing. Phones and tablets also work without an app.
What images can I upload to Kuula?
Panoramas from 360 cameras, DSLRs and 3D renders are accepted. The pages we read do not list file size limits or resolution caps, so upload a full-size test panorama during the trial before planning a large project. Batch uploads need the PRO tier.
Does Kuula use AI?
No AI capability is named on the pages we opened. The product is an editor and player with hotspots, audio and floor plans, so AI staging or automatic floor plans would have to come from another tool. No API is listed either.