Tool profile
Loom: cost, fit and limits
Loom is a video messaging and screen recording service whose maker is not stated on the pages we read, used to record the screen, camera and voice, share the result by link, and take screenshots, with AI titles and summaries on a paid plan.
What to know first
Loom sells a free Starter plan, Business at $18 per user per month, Business + AI at $24 per user per month and an Enterprise plan by contact. Annual billing saves up to 17%, with no annual per-seat price shown. Starter limits users to 25 videos and 5-minute recordings. Business + AI adds auto titles, summaries, chapters and tasks, generated from transcript text sent to OpenAI according to the pricing FAQ.
Loom at a glance
| Maker | Loom (owned by Atlassian), United States |
|---|---|
| Free plan | Yes |
| Entry price | $18 per user per month |
| API access | No |
| Category | Best AI Screenshot Software in 2026, rank 10 of 13 |
| Website | loom.com |
Who Loom is best for
Teams that replace meetings with recordings
Starter allows up to 50 members and transcriptions in 50-plus languages, so a small group can test asynchronous updates before paying anything.
Managers who need summaries of long videos
Business + AI lists auto summaries, chapters and tasks, which turn a rambling walkthrough into something a reader can scan in under a minute.
Organizations with integration needs
Slack, Jira, GitHub and Gmail integrations appear on the pricing page, and Enterprise adds SSO, SCIM and a Salesforce integration in beta.
Loom plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | $0 | 25 videos, 5-minute screen recordings, up to 50 members, 720p, unlimited screenshots, transcriptions in 50-plus languages, folders and viewer insights. |
| Business | $18 per user per month | Unlimited videos and recording time, up to 4K, custom thumbnails, password-protected videos, removal of Loom branding and priority support. |
| Business + AI | $24 per user per month | Everything in Business plus auto titles, summaries, chapters and tasks, filler word and silence removal, and editing by transcript, with a 14-day trial. |
| Enterprise | Contact sales | SSO and SCIM, a Salesforce integration in beta, a 99.95% uptime SLA, custom data retention policies and a dedicated account manager. |
Checked October 2026.
What Loom does
- Loom AI workflows
- Business + AI generates titles, summaries, chapters and task lists for each recording. The pricing FAQ says these come from transcript text, not the full video file.
- Edit by transcript
- Filler word and silence removal and transcript-based editing sit on the AI plan, which lets a user cut a mistake by deleting words rather than scrubbing a timeline.
- Unlimited screenshots
- The Starter plan includes unlimited screenshots next to the capped video allowance, so still capture does not hit the 25-video limit. Recording length and the 25-video cap still apply to videos.
- Viewer insights
- Viewer insights and comments with emoji reactions are listed on Starter, so a sender sees who watched and receives feedback inside the video page. The page gives no view-count history limit, so ask whether analytics are kept for the life of a video.
- Business controls
- Business lifts the recording cap, supports up to 4K, allows custom thumbnails and password protection, and removes Loom branding from the viewer page. These lift the free limits that most active recorders reach quickly, and each is listed under that plan.
How Loom handles your data
The pricing FAQ says OpenAI receives transcript text, not full videos or audio, to produce AI titles and summaries. Enterprise names custom data retention policies, while default retention is not stated. The pricing page names no hosting region, no certification and no statement about training on customer content, and FedRAMP appears only as a navigation link. The linked privacy policy belongs to Atlassian, and we did not read its AI terms, so the vendor's policy was not checked for model training.
Where Loom falls short in practice
- Starter caps. Starter stops at 25 videos and 5-minute screen recordings, so a regular recorder will outgrow it within weeks and need Business. Moving up to Business at $18 per user per month removes both limits, so budget for it when a team adopts the tool.
- AI sits on a higher tier. Auto titles, summaries, chapters and tasks need Business + AI at $24 per user per month, $6 more than Business. A team that wants only summaries still pays for the full AI bundle, not for one feature at a time.
- Screenshots are a side feature. Loom centers on video, and the pages we read describe no annotation, redaction or OCR for still screenshots. People who mainly annotate still images will find a dedicated capture app a better fit than this video service.
Works with
Alternatives to Loom
Loom: common questions
What do Loom's paid plans cost?
Business is $18 per user per month and Business + AI is $24 per user per month, and annual billing saves up to 17% without a stated per-seat price. Enterprise is by contact. Starter is free, with 25 videos and 5-minute recordings, up to 50 members and 720p.
Which Loom plan includes AI?
Business + AI includes auto titles, summaries, chapters and tasks, plus filler word and silence removal and edit by transcript. It carries a 14-day free trial. Starter and Business do not list these AI workflows, so a team must pay the higher tier.
Does Loom send my videos to OpenAI?
The pricing FAQ says OpenAI receives transcript text rather than full videos or audio when it generates titles and summaries. The pages we read do not describe training on customer content, so ask Loom or Atlassian for the data terms before enabling AI on sensitive recordings.
Can Loom take screenshots?
Yes. Starter lists unlimited screenshots, separate from its 25-video and 5-minute limits. The pages do not describe annotation, redaction or text recognition for screenshots, so Loom suits a user who captures in passing, not someone who edits images all day.
Does Loom offer single sign-on?
SSO and SCIM are listed on Enterprise, along with a 99.95% uptime SLA, custom data retention policies and a dedicated account manager. Smaller plans do not list them. Enterprise pricing is by contact, so a security team must request terms before rollout.