Tool profile
Lusha: cost, fit and limits
Lusha is a B2B contact and company data platform made by Lusha Systems Inc. that returns emails and phone numbers with confidence scores, buying signals and account scoring, sold by monthly credits to sales and recruiting teams that work inside a CRM.
What to know first
Lusha's data layer claims 515M+ verified contacts and 29M+ companies with 77 fields per record. Plans are Free at $0 (40 credits a month), Starter at $49.90 per month for 400 credits, Professional at $69.90 for 600, Premium at $399.90 for 3,400 and a custom Scale plan. The pricing page text did not show amounts; the figures come from its structured data.
Lusha at a glance
| Maker | Lusha Systems Inc., United States |
|---|---|
| Free plan | Yes |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI Email Finder Tools in 2026, rank 4 of 12 |
| Website | lusha.com |
Who Lusha is best for
Sales reps scoring accounts
Deep Intelligence scores each account against an ICP and uses CRM history to predict likely buyers, going past a plain address lookup.
Teams mapping buying committees
The product labels who decides, who champions and who uses the product at each account, which suits deals with several contacts on the buyer side.
CRM-centered teams
CRM Auto-Sync refreshes records on a schedule, and named connections include Salesforce, HubSpot, Zoho, Pipedrive, Bullhorn and Microsoft Dynamics. Recruiters can pair it with Bullhorn.
Lusha plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | 40 credits a month at no charge, enough for a few lookups per working week and a first look at the data. |
| Starter | $49.9 monthly, or $37.45 per month billed as $449.1 a year | 400 credits a month, or 4,800 a year when billed annually, with the lower annual per-month rate shown beside it. |
| Professional | $69.9 monthly, or $52.45 per month billed as $629.1 a year | 600 credits a month, or 7,200 a year when billed annually, for roughly $20 more per month than Starter at monthly billing. |
| Premium | $399.9 monthly, or $299.95 per month billed as $3,599.1 a year | 3,400 credits a month, or 40,800 a year when billed annually, the largest published tier before the custom Scale plan. |
| Scale | Custom quote | Custom credit volume and per-user credit limits, quoted by the vendor and not published on the pricing page opened. |
Checked October 2026.
What Lusha does
- Lusha Search
- The database spans 515M+ contacts and 29M+ companies with 77 fields on each record, which the vendor describes as verified data. The count is the vendor's own claim.
- Email confidence scores
- Every email returned carries its own confidence score, so a rep can decide which addresses to send first and which to check by hand. The scores are the vendor's own measure.
- Buying signals
- Signals are tied to dated events at named companies, and the page counts 30 types while the FAQ counts 26, which is an inconsistency. Ask which count applies before you buy.
- Buying committee mapping
- Roles at each account are labeled as decider, champion or user, with predictive scoring layered on top of the intelligence view. The scoring method is not detailed on the pages opened.
- AI assistant connections
- Claude, ChatGPT, Gemini and Perplexity are named as assistants that can connect to Lusha data, per the vendor's own page. Which actions each assistant can take is not described there.
How Lusha handles your data
The privacy notice gives retention rules: contact records are kept for the period needed to provide the services and then archived for legal obligations, end users' data lasts the active account plus 3 years after last activity, and a suppression list is kept as needed. The sections checked do not say whether customer data trains models. Hosting region and certifications were not stated, and the trust center was not opened.
Where Lusha falls short in practice
- Small credit pools. Starter gives 400 credits a month, Professional 600 and Premium 3,400, so a list-building team can burn through a plan quickly. Scale is quoted on request for larger pools.
- Inconsistent signal counts. The pricing page lists 30 buying-signal types while the FAQ lists 26, so confirm the set before buying for signals specifically. The difference is not explained on either page.
- API unconfirmed. API access is not confirmed on the pricing or product pages opened, which matters for pipelines that run outside a CRM. Free and paid API terms were not shown.
Works with
Alternatives to Lusha
Lusha: common questions
How many credits are in Lusha's free plan?
The Free plan gives 40 credits a month at $0. Starter at $49.90 per month gives 400 credits, so the free tier supports only a handful of lookups for each working week and works best as a trial. A paid plan is the realistic route for outbound work.
Does Lusha publish its prices?
Yes, in structured data: Starter $49.9, Professional $69.9 and Premium $399.9 per month, with Scale on custom quote. The visible pricing text did not show the amounts, and annual totals do not equal twelve times the monthly equivalent. Confirm the amounts with the vendor before purchase.
How does Lusha handle contact data retention?
Per the privacy notice, contact records are kept for the period used to provide the services and then archived for legal obligations. End users' data lasts the active account plus 3 years after last activity. A suppression list is kept as needed to honor removal requests.
Does Lusha integrate with Claude and ChatGPT?
The vendor names Claude, ChatGPT, Gemini and Perplexity as AI assistants that connect to Lusha. The FAQ also names AI recommendations for accounts and contacts, and the intelligence layer names predictive scoring. Both are described on the vendor's own pages.
Which CRMs does Lusha sync with?
The pages name Salesforce, HubSpot, Zoho, Pipedrive, Bullhorn and Microsoft Dynamics, plus Clay, Make, n8n and Zapier. CRM Auto-Sync refreshes CRM records on a schedule, so edits made in the CRM are overwritten. Bullhorn is the recruiting-focused entry on that list.