Tool profile
Luzmo: cost, fit and limits
Luzmo is an embedded analytics platform made by Luzmo NV that lets SaaS companies put white-label, multi-tenant dashboards and an AI conversation agent inside their own product, sold as a single annual plan with usage allowances.
What to know first
Luzmo sells a single plan, Embedded Everywhere, from €1,995 per month billed annually, with no feature tiers. It bundles white-labeling, end-user dashboard editing, 500 AI conversations and 100 million Warp rows per month. Enterprise deployment with private infrastructure or source-code escrow is quoted separately. A buyer gets a predictable base fee but pays overage on conversations and rows, and the free trial length is not published.
Luzmo at a glance
| Maker | Luzmo NV, Belgium |
|---|---|
| Free plan | Free trial only |
| Entry price | Starting from €1,995 per month |
| API access | Yes |
| Category | Best AI Embedded Analytics Software in 2026, rank 1 of 13 |
| Website | luzmo.com |
Who Luzmo is best for
SaaS products with many small customers
Multi-tenant access gives each customer an isolated data view, and the single plan avoids per-tenant license math until usage allowances are exceeded.
Teams adding a chatbot over customer data
An embedded MCP server and Agent API let a customer's own assistant, such as Claude or ChatGPT, query the dashboards that Luzmo hosts.
Product owners who want customers to build charts
End users can create, edit and clone dashboards on their own, so the product team avoids handling a ticket for each new chart.
Luzmo plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Embedded Everywhere | Starting from €1,995 per month | Full product without feature tiers: white-labeling, self-service for end users, embedding, chat, MCP and agents, 500 AI conversations and 100 million Warp rows monthly. Billed annually only. |
| Overage | Fixed in contract; €0.25 or $0.25 per million extra rows | Rows beyond the 100 million monthly allowance cost a quarter per million. The overage rate on AI conversations is set in the contract and not published. |
| Enterprise deployment | Custom quote | Private infrastructure, a custom SLA, compliance controls or source-code escrow for customers with stricter delivery needs. |
| Free trial | Free; length not published | The site states a free trial exists. Its duration and limits are not shown on the pages checked. |
Checked November 2026.
What Luzmo does
- Conversation agent
- Answers natural-language questions through Luzmo's own query engine rather than LLM-generated SQL, so each answer is built from the data model behind the embedded dashboards your customers already see.
- Summary agent
- Part of Luzmo AI, it writes short summaries over an embedded dashboard, which helps end users who open a product for answers and would rather not interpret every chart themselves.
- Embedded MCP server
- Lets an outside AI agent or chatbot reach analytics held in Luzmo, with Claude, ChatGPT and Cursor named on the site, so a customer's own assistant can query the dashboards.
- Responsive white-label UI
- Branding is matched on every screen size, so the analytics screens look like the host product on phones and desktops, and users create, edit and clone dashboards on their own.
- Warp query metering
- Usage is measured in Warp rows, 100 million a month on the plan, and extra rows are billed per million, so data volume is the number to model before signing.
How Luzmo handles your data
Luzmo's privacy policy says Workspace API user data is not used to develop, improve or train generalized AI and ML models. General customer data and third-party model use are not addressed in what was checked. Retention is not stated as a period: data is kept no longer than necessary, and questions go to support@luzmo.com. The policy does not name a hosting region, only transfers outside the EEA. The footer shows SOC 2 Type 2 and GDPR badges; ISO 27001 is not mentioned.
Where Luzmo falls short in practice
- Annual billing only. Monthly billing is not offered, so the minimum commitment is about €23,940 a year before any overage or enterprise add-ons, which is a lot for a team still testing demand for analytics.
- Usage meters. Overage on AI conversations is set in the contract at an unpublished rate, and rows beyond the allowance are €0.25 per million, so heavy chat or data use is hard to forecast.
- Unpublished details. Seat counts, data source limits and trial length are not shown on the pages checked, and in some contracts embedded viewers scale on monthly active users agreed at signature.
Works with
Alternatives to Luzmo
Luzmo: common questions
How much does Luzmo cost?
Luzmo lists one plan, Embedded Everywhere, starting from €1,995 per month, billed annually only. It includes 500 AI conversations and 100 million Warp rows a month. Extra rows cost €0.25 or $0.25 per million. Enterprise deployment is a custom quote, and prices were checked in November 2026.
Does Luzmo have a free plan?
Luzmo states a free trial but publishes no free plan, and the trial length and limits are not shown on the pages checked. A team that wants to test should ask for the duration and for sample data volumes before building a customer-facing dashboard.
Does Luzmo use LLM-generated SQL for its AI answers?
The vendor says its conversation agent answers with Luzmo's own query engine rather than LLM-generated SQL. That keeps answers tied to the dashboard data model. Whether third-party models see customer data was not addressed in the privacy policy, so ask in writing.
Can customers connect their own AI agent to Luzmo?
Yes. Luzmo names an embedded MCP server and an Agent API with agentic endpoints, and lists Claude, ChatGPT and Cursor among integrations. The site does not say whether the API is public, so developer access terms should be confirmed during a trial.
Which security certifications does Luzmo show?
The site footer shows SOC 2 Type 2 and GDPR badges. ISO 27001 is not mentioned on the pages checked, and the privacy policy does not name a hosting region. A buyer needing a report should request the SOC 2 document directly from Luzmo.