Tool profile
Mergado: cost, fit and limits
Mergado is a product feed editing platform made by Mergado technologies, s. r. o. of the Czech Republic that lets online shops edit XML feeds with rules, audit data quality and export to channels such as Heureka, Google Shopping and Allegro.
What to know first
Mergado prices its Editor by the number of exported products across the XML feeds of one store, from 11 EUR a month for 10,000 products to 49 EUR for 200,000. Yearly billing lowers each plan by 20 percent, and the first 30 days are free. Audit, process automation and analytics come with every tier. An MCP server lets an AI agent control the account.
Mergado at a glance
| Maker | Mergado technologies, s. r. o., Czech Republic |
|---|---|
| Free plan | Free trial only |
| Entry price | 11 EUR per month for up to 10,000 exported products, excl. VAT |
| API access | Yes |
| Category | Best AI Product Feed Management Software in 2026, rank 2 of 13 |
| Website | mergado.com |
Who Mergado is best for
Shops selling on Heureka and Central European marketplaces
Heureka, Allegro and Kaufland appear among the channels, and Heureka bidding is sold as an extension, which suits shops where those marketplaces carry most of the sales.
Budget-limited stores with large catalogs
Pricing by exported products keeps a 50,000-product catalog at 22 EUR a month, which undercuts tools that charge by feed or channel for the same amount of work.
Teams that want an AI agent to run the account
The MCP server lets an outside agent read and change account settings, with request logs kept for 90 days under the separate API and MCP privacy policy.
Mergado plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Basic | 11 EUR per month, 8.8 EUR billed yearly | Up to 10,000 exported products, free support, free feed audit, process automation and analytics. Prices exclude VAT. |
| Standard | 22 EUR per month, 17.6 EUR billed yearly | Up to 50,000 exported products with the same modules as Basic, including the free feed audit and analytics. |
| Advanced | 49 EUR per month, 39.2 EUR billed yearly | Up to 200,000 exported products with the same modules as Basic, including support, audit and process automation. |
| Heureka bidding extension | 758 EUR per month as shown | A separate paid extension for bid management that is priced apart from the Editor plans and sold as an add-on module. |
Checked November 2026.
What Mergado does
- Mergado Editor
- An XML feed editor applies rules to product data, so titles, categories and prices can be rewritten per channel without touching the shop itself or asking a developer to change the export.
- Mergado Audit
- The audit module checks product data quality and flags problems before a channel rejects them, and a free feed audit is included in every Editor plan listed on the pricing page.
- Mergado Pack
- A module connects an online store to Mergado, so a shop does not need to build its own export before the first feed and can test the editor against live product data.
- AI boost for images
- The Feed Image Editor adds stickers, frames and text templates to product images. It works as a marketing overlay tool for channel images and is not a generator that draws new product photos.
- Mergado MCP and Translate
- The MCP server controls the account from an AI agent, and Translate converts product texts handled in the editor into other languages automatically, which helps shops that sell in several markets.
How Mergado handles your data
The API and MCP privacy policy says communications are not used to train Mergado's own AI models and are not passed to language model providers for training. Request logs are kept for 90 days and OAuth tokens for their validity period. That policy covers API and MCP traffic, and the pages opened did not state how core editor data is handled, where it is hosted or whether a certification applies. The terms of use were opened but no hosting region was found.
Where Mergado falls short in practice
- Plans count exported products. Tiers depend on products across all output feeds for one store, so a shop exporting many feed variants can reach the next tier earlier than its raw catalog size suggests.
- Extensions cost extra. Heureka bidding and marketplace extensions carry their own prices, and the one shown for Heureka bidding is more than fifteen times the Basic plan, so total cost can climb fast.
- Mixed currencies on the pricing page. Prices appear in EUR, CZK and HUF on the same page and exclude VAT, so a finance team should convert everything to one basis before it sets a budget.
- Trial only, no permanent free plan. The 30 days are a trial and not a permanent free plan, so a store pays from the second month even if it only runs a small test feed.
Works with
Alternatives to Mergado
Mergado: common questions
How much does Mergado cost per month?
As of November 2026 the Editor plans are priced by exported products: Basic is 11 EUR for 10,000 products, Standard 22 EUR for 50,000 and Advanced 49 EUR for 200,000, all excluding VAT. Yearly billing shows 8.8, 17.6 and 39.2 EUR a month respectively.
Does Mergado have an MCP server?
Yes. Mergado lists an MCP server that lets an AI agent control the account, and a separate API and MCP privacy policy governs it. That policy states request logs are kept 90 days and communications are not used for training. Confirm which actions an agent can take before connecting one to a live store.
Which marketplaces does Mergado support?
The pages opened name Heureka, Google Shopping, Facebook, Allegro and Kaufland, and mention ChatGPT as a channel. Heureka bidding and marketplace extensions are sold separately. The full connector list was not opened, so check it for any channel your shop depends on.
Is Mergado's free trial limited?
The first 30 days are free, then the chosen plan is billed. It is a trial and not a permanent free tier. Use the period to connect a store, run the free feed audit and see whether your product count fits the 10,000 cap of Basic.
Does Mergado train AI on feed data?
For API and MCP traffic, its privacy policy says communications are not used to train its own AI models or passed to language model providers for training. For the core editor data, the pages opened do not say, so ask the vendor in writing if the feed holds sensitive fields.