Tool profile
Moz Local: cost, fit and limits
Moz Local is a local listings and reputation product made by SEOmoz, Inc., a Ziff Davis company, that syncs business details to directories, shows local grid and map pack rankings, and monitors reviews for small businesses and agencies.
What to know first
Moz Local has three tiers priced per month in US dollars: Lite at $20, Preferred at $30 and Elite at $40 on monthly billing, or $16, $24 and $33 when billed yearly at about 20% off. Two AI add-ons, Listings AI at $14 and Reviews AI at $10 per month, are sold separately, and Elite includes Listings AI. There is no free plan; the free trial shown on the page belongs to Moz Pro.
Moz Local at a glance
| Maker | SEOmoz, Inc. (a Ziff Davis company), Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | $20 per month on monthly billing, or $16 per month billed yearly (Lite) |
| API access | No |
| Category | Best AI Local SEO Software in 2026, rank 5 of 12 |
| Website | moz.com/local |
Who Moz Local is best for
Single-location shops on a tight budget
Lite at $20 per month covers a local grid, map pack ranking, 90+ listing directories, review monitoring and data health analytics, with 24-hour support.
Owners who respond to reviews and post socially
Preferred adds review responding, sentiment analysis, social posting to Google and Facebook, competitor analysis and agency permissions for $30 per month.
Businesses that want AI help on listings
Elite includes Listings AI and adds social posting to Instagram, LinkedIn and TikTok and social ad boosting to Facebook, for $40 per month.
Moz Local plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Lite | $20 per month; $16 per month billed yearly ($199) | Local grid, local map pack ranking, 90+ listing directories, review monitoring, data health analytics and 24-hour support. |
| Preferred | $30 per month; $24 per month billed yearly ($299) | All Lite features plus review responding, review sentiment analysis, social posting to Google and Facebook, social analytics, competitor analysis and agency permissions. |
| Elite | $40 per month; $33 per month billed yearly ($399) | All Preferred features plus Listings AI included, social posting to Instagram, LinkedIn and TikTok, and social ad boosting to Facebook. |
| Listings AI add-on | $14 per month; $119 per year on yearly billing | Add-on for the Lite and Preferred tiers, and already included in Elite, so Elite buyers do not pay the add-on twice. |
| Reviews AI add-on | $10 per month; $69 per year on yearly billing | Add-on available on Lite, Preferred and Elite, billed separately from the plan price; the pages read do not itemize what it does. |
Checked November 2026.
What Moz Local does
- Local grid and map pack ranking
- Included on every tier, showing how a location ranks in the map pack around it. The pages read do not state grid size or keyword count.
- Listing syncing across 90+ directories
- Pushes one set of business details to the directory network and reports data health, which flags records that drifted from the master copy you maintain in the account.
- Review monitoring and responding
- Lite monitors reviews. Responding and sentiment analysis begin at Preferred, so a shop that wants to answer reviews from the dashboard cannot stay on the cheapest tier.
- Social posting by tier
- Preferred posts to Google and Facebook with social analytics, while Elite adds Instagram, LinkedIn and TikTok plus ad boosting to Facebook from the same dashboard.
- Listings AI and Reviews AI add-ons
- Sold as paid add-ons and described on the page as AI features. The pages read do not describe the underlying models or what a prompt can change.
How Moz Local handles your data
Moz's privacy policy says personal information is kept as long as necessary for the purposes in the policy's retention section. It does not mention AI model training, and it states no security certifications. Third-party processors such as data centers may be located anywhere in the world, and no region is stated. The policy says Moz shares data with Ziff Davis, its parent. Agencies loading client records should ask what the AI add-ons send to those processors.
Where Moz Local falls short in practice
- Lite is a monitoring tier. Review responding, sentiment analysis and social posting are all missing on Lite, so the $20 headline covers listings and monitoring only. A business that wants to answer reviews pays at least $30.
- AI features cost extra on two tiers. Listings AI is $14 per month on Lite and Preferred and only bundled in Elite, while Reviews AI is an add-on on every tier. A Preferred plan with both add-ons costs $54 per month.
- Not a free plan. The page's free trial is for Moz Pro, a separate product, and Moz Local has no free plan. Trial terms for Moz Local itself were not on the pages read.
Works with
Alternatives to Moz Local
Moz Local: common questions
How much does Moz Local cost?
As of November 2026 Lite is $20 per month, Preferred $30 and Elite $40 on monthly billing. Paying yearly lowers them to $16 ($199), $24 ($299) and $33 ($399). The page says paying yearly saves 20%, and add-ons are billed separately.
Is Listings AI included in Moz Local?
Only in Elite. On Lite and Preferred it is an add-on at $14 per month, or $119 per year on yearly billing. The pages read do not explain what Listings AI changes in a listing or how it differs from standard syncing, so ask for a demo before paying for the add-on.
Can Moz Local reply to reviews?
Review responding starts at Preferred, along with review sentiment analysis. Lite only monitors reviews. A separate Reviews AI add-on is sold at $10 per month and can be added to Lite, Preferred or Elite, though the pages read do not say how it differs from the standard responding feature.
Does Moz Local have a free plan or trial?
No free plan. The free trial on the pricing page is for Moz Pro, a separate product, and the page text read does not state a trial for Moz Local. Check with Moz before assuming you can test the Local product without paying, since the trial shown is attached to Moz Pro.
Which social networks can Moz Local post to?
Preferred posts to Google and Facebook with social analytics. Elite adds Instagram, LinkedIn and TikTok, plus social ad boosting to Facebook. Lite lists no social posting. Check the account permissions for each network, and which team member holds them, before connecting a client's accounts to the tool.