Tool profile
Passes: cost, fit and limits
Passes is a creator platform made by Passes, Inc. of the United States where creators charge fans for subscriptions and paid content, send mass direct messages, and schedule posts with a Smart Scheduler, for a flat 10% of earnings.
What to know first
Passes publishes one plan, Basic, where the creator keeps 90% of earnings and the platform keeps 10%. No free plan is named on the pages read. The home page describes mass DMs, a Smart Scheduler that auto-posts at optimal times with an AI Optimized calendar label, paid video content and an earnings calculator. The pages read give no plan table, limits or integration list beyond that.
Passes at a glance
| Maker | Passes, Inc., United States |
|---|---|
| Free plan | No |
| Entry price | 10% of earnings |
| API access | No |
| Category | Best AI Creator Monetization Platforms in 2026, rank 12 of 13 |
| Website | passes.com |
Who Passes is best for
Creators who sell through direct messages
Mass DMs let a creator reach fans with targeted messages and promotions, which is the platform's most prominent feature and a direct route from message to sale.
Creators who plan content in advance
The Smart Scheduler plans content weeks ahead and posts at optimal times, with an AI Optimized label on the calendar.
Creators selling pay-per-view video
The home page shows exclusive paid video content, with a $25 pay-per-view example, so one-off locked videos fit its model.
Passes plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Basic | 10% of earnings | The creator keeps 90% of earnings, with payouts when you want, mass DMs, scheduled posts and an earnings view. |
Checked November 2026.
What Passes does
- Mass DMs
- Creators send targeted messages and promotions to fans in bulk, which the home page lists as a core way to drive sales and to remind fans of new paid posts.
- Smart Scheduler
- Content is planned weeks ahead and auto-posted at optimal times. The calendar carries an AI Optimized label on the home page, though the pages do not explain the method.
- Paid video content
- Exclusive paid video is sold on the platform, with a $25 pay-per-view example on the home page, so a creator can lock a single video instead of a whole feed.
- Real-time earnings and payouts
- An earnings view updates in real time and payouts are available when the creator wants them, per the home page, so a creator does not wait for a fixed payout date.
- Earnings calculator
- An on-page calculator takes an average subscription price from $5 to $100. That range is a calculator input, not a limit on pricing, and it only estimates take-home pay.
How Passes handles your data
The privacy policy says the company is headquartered in the United States. It does not state a hosting region, a retention period, whether content trains AI models, or any certification on the pages read, so the vendor's policy was not checked for those points. The terms page mentions Creators+ promotion terms, which were not read in full. A creator should read the terms before uploading paid video, since licensing of content is not summarized on the pages read.
Where Passes falls short in practice
- Single plan, single take. Only one plan is published and it takes 10% of all earnings, so a high earner has no lower-fee tier to move to on the pages read.
- Thin published detail. The pages read give a home page, a privacy policy and terms but no pricing page, so storage, file size and subscriber limits are unknown.
- No named integrations. No integrations are named on the pages read, so connecting email, accounting or analytics tools is a question for the vendor before a creator moves an audience over.
Alternatives to Passes
Passes: common questions
What does Passes charge?
The home page says Passes takes 10% and the creator keeps 90% on the basic plan. No free plan is named on the pages read, and no other tiers appear. Ask the vendor whether payment processing is included in that 10% before comparing it with other platforms.
What does the Smart Scheduler do?
The home page says it plans content weeks ahead and auto-posts at optimal times, and the calendar carries an AI Optimized label. The pages read do not explain how the timing is chosen, so test whether its suggested times match your audience.
Can I sell paid video on Passes?
Yes. The home page mentions exclusive paid video content, with a $25 pay-per-view example. That example illustrates the format and is not a price requirement. Read the terms for content rules before uploading. Check the terms page for details on paid content.
Does Passes have a free plan?
No free plan is named on the pages read. The only plan shown is Basic at 10% of earnings. A creator with no earnings may owe nothing, but the pages read do not say so explicitly, so confirm with the vendor.
Where is Passes based?
The privacy policy says Passes, Inc. is headquartered in the United States. It does not give a data hosting region on the pages read, so a creator or fan with residency rules should ask where data is stored and processed.