Tool profile
Preset: cost, fit and limits
Preset is a hosted business intelligence platform built on Apache Superset by Preset, Inc., offering embedded dashboards, a SQL editor, an AI chatbot and MCP access that connects AI clients to governed data. It also offers a Managed Private Cloud.
What to know first
Preset has a free Starter plan for up to 5 users, a Professional plan at $20 per user per month billed annually ($25 monthly), and a custom Enterprise plan. Embedding on Professional needs viewer licenses, sold at $500 per month for 50 viewers. Prices exclude sales tax, which applies to California customers from 1 January 2027. A 14-day trial covers Professional.
Preset at a glance
| Maker | Preset, Inc., United States |
|---|---|
| Free plan | Yes |
| Entry price | $0 |
| API access | Yes |
| Category | Best AI Embedded Analytics Software in 2026, rank 6 of 13 |
| Website | preset.io |
Who Preset is best for
Teams already running Superset
Preset Certified Superset is a QA-approved build deployable on any infrastructure, and the hosted service removes the upgrade work of self-managing Superset.
Small products testing embedding
The free plan gives unlimited dashboards and a no-code chart builder, so a prototype can be built before paying for viewer licenses.
Buyers with a European residency preference
Preset Cloud lists an EU North 1 region in Stockholm among four AWS regions, so a European product can choose it.
Preset plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | $0 | Unlimited dashboards and charts, 40-plus visualization types, a SQL editor and a semantic layer, with up to 5 users and 1 workspace. |
| Professional | $20 per user per month billed annually; $25 monthly | Adds role-based access control, scheduled email reports, alerts, Slack alerts, multi-region support and an AI Chatbot trial, with unlimited users and 3 workspaces. |
| Embedded viewer licenses | $500 per month for 50 viewers | Add-on required to embed dashboards on the Professional plan, sold per block of 50 viewers, so cost rises with the number of customer users who open dashboards. |
| Enterprise | Custom quote | Adds dbt integration, Managed Private Cloud, SSH tunnels, SSO and SCIM, audit logs, a BYO OpenRouter key, MCP Server integration and an enterprise SLA. |
Checked November 2026.
What Preset does
- Embedded dashboards
- Interactive analytics inside custom applications, licensed by viewer, with Starter listing the feature and Professional requiring viewer licenses at $500 per month per 50 viewers.
- Preset Chatbot
- Conversational analytics grounded in the semantic layer, trialed on Professional, and on Enterprise a bring-your-own OpenRouter key controls which model sits behind the chatbot. Professional includes an AI Chatbot trial.
- Preset MCP
- Connects MCP-compatible AI clients to governed workspaces, with MCP gateway request logs searchable for about 15 days according to the trust page. Preset says content passed through MCP is not used to train AI models and is not sold.
- Managed Private Cloud
- Preset with extra security inside your own cloud, on GCP or Azure, for products that cannot let customer data leave a controlled environment. Enterprise also lists SSH tunnel connections for databases behind firewalls.
- Preset API and datasets
- The API manages workspaces as code, and datasets carry only the relevant columns, which keeps queries fast for analysts working in the SQL editor. The API is listed alongside the Starter semantic layer and SQL editor.
How Preset handles your data
Preset's trust page states SOC 2 Type 2 and HIPAA compliance and lists PCI-DSS Level 2; ISO 27001 appears only as an AWS statement. Preset Cloud runs on AWS in Virginia, Oregon, Tokyo and Stockholm, and Managed Private Cloud on GCP and Azure. Preset says it does not use customer prompts or responses to train its subprocessors' foundation models, and MCP content is not used for training or sold. Chatbot conversations are kept at most six months, MCP gateway logs about 15 days, and cached query results 24 hours by default.
Where Preset falls short in practice
- Viewer-based embedding cost. At $500 per month for 50 embedded viewers, a product with thousands of customer users sees the bill climb quickly, and the add-on is required to embed on Professional.
- Enterprise-only security. SSO, SCIM, audit logs, dbt integration and the MCP Server integration are listed only on the custom Enterprise tier, so a team needing them cannot use printed prices.
- Starter caps. The free plan limits a team to 5 users and 1 workspace, Professional to 3 workspaces, and the page shows a $ sign without a currency code.
Works with
Alternatives to Preset
Preset: common questions
How much does Preset cost?
Starter is free for up to 5 users. Professional is $20 per user per month billed annually or $25 billed monthly, with a 14-day trial. Embedded viewers cost $500 per month for 50. Enterprise is a custom quote. Prices exclude sales tax, as of November 2026.
Is embedding included in Preset's Professional plan?
Embedding needs embedded viewer licenses on Professional, sold as an add-on at $500 per month for 50 viewers. The Starter plan lists embedded dashboards among its features, but its 5-user cap makes it a prototyping route rather than a product deployment.
Does Preset train AI models on my chatbot prompts?
Preset says it does not use customer prompts or responses to train the foundation models of its subprocessors. Content passed through Preset MCP is not used to train AI models and is not sold. Chatbot conversation data is kept at most six months.
Where can Preset host my data?
Preset Cloud runs on AWS in US East 1 (Virginia), US West 2 (Oregon), Asia Pacific 1 (Tokyo) and EU North 1 (Stockholm). Managed Private Cloud is offered on GCP and Azure. Multi-region support is listed on Professional. Preset says the build is QA-approved and managed by the vendor.
What is Preset Certified Superset?
It is a QA-approved version of Apache Superset that can be deployed on any infrastructure. Preset describes it as a way to run Superset with vendor testing. The pages checked do not give its price or support terms separately from the plans.