Tool profile
Privy: cost, fit and limits
Privy is an ecommerce marketing platform made by Privy Operations, LLC that combines on-site popups and embedded forms with email and SMS campaigns, aimed at online store owners who want one account for capturing and messaging shoppers.
What to know first
Privy sells popups as a separate plan billed by monthly page views, and email and SMS as a plan billed by mailable contacts. The popup plan starts at $24 a month for up to 10,000 page views, while the messaging plan starts at $30 a month for up to 1,500 contacts. A 15-day trial needs no credit card, and no free plan is listed.
Privy at a glance
| Maker | Privy Operations, LLC, United States |
|---|---|
| Free plan | Free trial only |
| Entry price | $24 per month for Pop-ups & Displays; $30 per month for email and SMS |
| API access | No |
| Category | Best AI Popup Builder Software in 2026, rank 12 of 12 |
| Website | privy.com/ |
Who Privy is best for
Shopify and WooCommerce store owners
The platform lists Shopify, BigCommerce, Wix, Squarespace, Weebly and WooCommerce, so a store on one of those can add popups and flows without a developer.
Stores that want gamified offers
Spin-to-Win, quizzes and multi-step forms ship on the popup plan, which gives small stores a way to trade a discount for an email address.
Teams consolidating popups and email
The messaging plan includes the popup tools, so a store can retire a separate form vendor and keep contacts, segments and campaign reports in one place.
Privy plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Pop-ups & Displays | $24 per month | Up to 10,000 page views a month, template library, landing pages, embedded forms, A/B testing, Spin-to-Win, cart savers, multi-step forms, quizzes and exit-intent popups. |
| Email and SMS (0 to 1,500 contacts) | $30 per month | Popups and displays plus email and SMS campaigns and automations, unlimited email sends, advanced segmentation, advanced reporting and 250 SMS credits at no charge. |
| Email and SMS (1,501 to 2,000 contacts) | $45 per month | Same features as the smaller contact tier, with the price stepping up by the number of mailable contacts on the list. |
| Email and SMS (250,001+ contacts) | Custom quote | Lists above 250,000 contacts are priced by contacting sales, as the pricing page lists no fixed figure for that size. |
Checked November 2026.
What Privy does
- Targeted popups and displays
- The popup builder offers dozens of templates and granular targeting rules, including exit-intent offers and quizzes, so a store can show a different message to a returning visitor than to a first-time one.
- Drag-and-drop email editor
- Email templates for ecommerce pull in products and discount codes, which lets a store build a campaign around real catalog items without writing HTML or pasting codes by hand.
- Flow builder for email and SMS
- A visual builder lays out journeys for email and SMS, with pre-built welcome and win-back flows as starting points that a store owner can edit step by step.
- Segmentation and send-time optimization
- Segments can be built from shopper behavior, and send times can be tuned using insights from reporting. The pages read do not say how the optimization works or whether it uses machine learning.
- Revenue reporting
- Reports show opens, clicks and revenue across campaigns and automated flows in real time, so a store can see which popup or flow produced orders rather than only sign-ups.
How Privy handles your data
Privy's privacy policy says personal information is kept as long as necessary for the purposes it was collected, with no specific retention periods given. It names transfers to offices and servers in the United States and says the services may be hosted anywhere in the world. The pages we read do not state whether customer data trains any models, and they name no security certification. Buyers with strict data requirements should ask Privy about hosting regions and model training before connecting a store.
Where Privy falls short in practice
- Page-view caps on popups. The popup plan is sized by monthly page views, from 10,000 up to 3,500,000, so a store with fast-growing traffic moves up the price ladder even when its list stays small.
- Contact-based messaging pricing. Email and SMS plans step up by mailable contacts, from 0 to 1,500 up to 250,000, after which pricing is by quote. Large lists need a conversation with sales before costs are known.
- SMS coverage and credit rules. One US SMS segment uses one credit and one US MMS uses three. The pricing page lists Australia and UK SMS as coming soon, so stores selling there cannot text shoppers yet.
Works with
Alternatives to Privy
Privy: common questions
How much does Privy cost per month?
The pricing page lists Pop-ups & Displays from $24 a month for up to 10,000 page views, and email and SMS plans from $30 a month for up to 1,500 contacts. The next contact tier, 1,501 to 2,000, is $45. Lists above 250,000 contacts are quoted. We read these prices in November 2026.
Does Privy have a free plan?
No free plan is listed on the pricing page we read. Privy offers a 15-day free trial with no credit card required. After the trial a store must pick either the popup plan billed by page views or an email and SMS plan billed by mailable contacts.
Does Privy use AI to build popups?
The pages we read do not name an AI feature for popups or email. Privy describes templates, targeting rules, A/B testing and send-time optimization based on reporting insights, but it does not say these rely on machine learning. Buyers wanting AI-written copy should check that with the vendor.
Which store platforms does Privy connect to?
Privy lists Shopify, BigCommerce, Wix, Squarespace, Weebly and WooCommerce as supported platforms, and Klaviyo is also named. The pages we read do not document a public API, so connections beyond those named would need to be confirmed with Privy directly.
Where does Privy store customer data?
The privacy policy names transfers to offices and servers in the United States and says the services may be hosted anywhere in the world. It gives no specific cloud region and no retention periods. We did not find a stated security certification on the pages read.