Tool profile
Sellfy: cost, fit and limits
Sellfy is a hosted online store builder made by UAB Sellfy, a Lithuanian company, that lets creators sell digital downloads, physical goods, print-on-demand items and subscriptions, and that ships an MCP server for connecting the store to AI assistants.
What to know first
Sellfy charges a flat monthly plan and shows 0% transaction fees on all three tiers, so the cost question is the annual sales cap rather than a cut of each sale. Starter allows $10,000 in yearly sales, Business $50,000 and Premium $200,000. The MCP server is included on every plan and lets Claude, ChatGPT or another assistant do store admin by request. A 14-day trial is offered before paying.
Sellfy at a glance
| Maker | UAB Sellfy, Lithuania |
|---|---|
| Free plan | Free trial only |
| Entry price | $22 per month billed yearly |
| API access | No |
| Category | Best AI Creator Monetization Platforms in 2026, rank 2 of 13 |
| Website | sellfy.com |
Who Sellfy is best for
Digital product sellers with steady volume
A flat plan with 0% fees beats a percentage cut once monthly sales are high enough, and Starter allows unlimited products with email marketing built in.
Creators who mix downloads with print-on-demand
Digital files, physical products and print-on-demand items are all sold from the same store on every plan, so a creator does not need separate shops.
Sellers who want to run the store through an AI assistant
The MCP server connects the store to Claude, ChatGPT or another assistant, so routine admin can be done by asking instead of clicking.
Sellfy plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | $22 per month billed yearly or $29 monthly | Up to $10,000 in sales per year, 10 GB maximum product file size, email marketing and unlimited products. |
| Business | $59 per month billed yearly or $79 monthly | Up to $50,000 in sales per year, custom fields, product upselling, cart abandonment and affiliate marketing. |
| Premium | $119 per month billed yearly or $159 monthly | Up to $200,000 in sales per year, priority support and a 20 GB maximum product file size. |
Checked November 2026.
What Sellfy does
- MCP server for assistants
- Sellfy MCP connects the store to Claude, ChatGPT or another AI assistant so store administration can be done by asking. The pricing page lists it on every plan, including Starter.
- Zero transaction fees
- The pricing page shows 0% transaction fees on Starter, Business and Premium. Payment processor charges are separate and were not detailed on the pages read.
- Four product types
- Digital downloads, physical products, print-on-demand products and subscriptions are sold on every plan, with coupon codes and customer reviews included for all of them, so a seller can mix formats in one store.
- Email marketing and upsells
- Email marketing is included from Starter. Cart abandonment and product upselling arrive on Business and Premium, which suits stores that want to recover lost checkouts.
- Own domain and custom code
- Every plan lets a seller connect a domain and apply custom code, which keeps the storefront on the seller's own brand instead of a Sellfy address.
How Sellfy handles your data
The privacy policy says tax and accounting records are kept for no more than ten years. It names personal data transfers to the United States, United Kingdom, Canada and Israel, and gives no hosting region for store data. The pricing page mentions SSL secure payments but no formal certification such as SOC 2 or ISO 27001 appears on the pages read. Whether customer data or product files train AI models was not stated, so the vendor's policy was not checked for this. Ask about it before connecting an outside assistant through MCP.
Where Sellfy falls short in practice
- Annual sales caps. Each plan stops at a stated yearly sales figure, from $10,000 on Starter. A store that grows past it must move up a tier, so the flat price rises with revenue even though the fee percentage is zero.
- Starter leaves out branding removal. Removing Sellfy branding and product migration are not included on Starter, so a seller who wants a clean storefront or a move from another tool starts on a higher plan.
- No named integration list. The pricing and features pages name Claude and ChatGPT through MCP but no wider integration directory, so a seller with an existing CRM or accounting stack must check compatibility directly.
Works with
Alternatives to Sellfy
Sellfy: common questions
Does Sellfy really charge no transaction fees?
The pricing page shows 0% transaction fees on Starter, Business and Premium. The pages read do not itemize payment processor charges, which a card processor normally applies on its own. Treat the 0% as Sellfy's own cut and confirm the processor rates for your country before comparing totals.
What happens when sales pass the plan cap?
Each plan lists a yearly sales ceiling: $10,000 on Starter, $50,000 on Business and $200,000 on Premium. The pages read do not describe an overage rule, so ask support what happens at the limit before relying on Starter for a store that is growing quickly.
What can the Sellfy MCP server do?
The features page says it connects the store to Claude, ChatGPT or another assistant so store admin can be done by asking. The pages read do not list every action it allows, so test a narrow task such as adding a product in the trial before depending on it.
Is there a free plan for Sellfy?
No free plan is listed. Sellfy offers a 14-day free trial, and the Starter plan is $29 per month billed monthly or $22 per month billed yearly, which the pricing page describes as a 25% saving. A seller testing an idea can use the trial first.
Where is Sellfy based?
UAB Sellfy is the maker named on the vendor pages, and the company is Lithuanian. The privacy policy names transfers of personal data to the United States, United Kingdom, Canada and Israel, so buyers with data residency rules should ask where store data is physically hosted.