Tool profile
Sender: cost, fit and limits
Sender is an email and SMS marketing platform made by UAB Sender.lt in Vilnius, Lithuania, that sends newsletters, automations, popups and transactional email. It is aimed at small shops, bloggers and agencies that want a free starting tier and low per-month pricing with EU data residency.
What to know first
Sender leads with generous free limits: 2,500 subscribers and 15,000 emails a month, with automations, landing pages, signup forms and transactional email included. Paid plans are priced very low on annual billing, and a pay-as-you-go option sells email volume by the thousand. Its pricing page contains inconsistent figures and mentions no AI features, so verify the numbers in your own account.
Sender at a glance
| Maker | UAB Sender.lt, Lithuania |
|---|---|
| Free plan | Yes |
| Entry price | $9 per month for Standard ($5.40 billed yearly) |
| API access | Yes |
| Category | Best AI Newsletter Platforms in 2026, rank 5 of 10 |
| Website | sender.net |
Who Sender is best for
Shops on Shopify or WooCommerce
The pricing page lists Shopify, WordPress, WooCommerce and PrestaShop integrations on all plans, which fits a small store that wants email and popups without a heavy suite.
Occasional senders
Pay as you go starts at $29 for 5,000 emails and charges $5.80 per 1,000, so someone who mails a few times a year avoids a monthly subscription.
EU-based small businesses
The pricing page lists EU data residency and GDPR compliance on all plans, and the terms are governed by Lithuanian law with Lithuanian courts.
Developers who need SMTP
SMTP and API access are listed on all plans, with webhooks from Standard upward, so transactional mail can share the account with campaigns.
Sender plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free Forever | $0 | Up to 2,500 subscribers, 15,000 emails a month and 1 seat, with newsletters, automation, 10 landing pages, forms, popups and transactional email. |
| Standard | $9 per month, or $5.40 per month billed yearly | Up to 6,000 emails a month, 3 seats and webhooks. The page lists a 500-subscriber figure and a different monthly figure in its table. |
| Professional | $15 per month, or $6 per month billed yearly | Up to 12,000 emails a month and 10 seats, with a dedicated IP offered on request according to the FAQ. |
| Enterprise | Custom | Unlimited emails, SSO with SAML v2, activity logs and a Business Associate Agreement, with log retention of up to 30 days. |
Checked November 2026.
What Sender does
- Automation and popups
- Free plans include automation workflows, signup forms and popups, which lets a small store build a welcome flow and an exit offer without paying. Welcome flows are the usual first build.
- Transactional email
- Transactional email is part of the free plan, and the SMTP relay and API work on every tier. Webhooks start on Standard. A store can therefore send order confirmations and newsletters from one account and one dashboard.
- Landing pages
- Free accounts can build 10 landing pages. Sender branding is required on free emails and forms, and paid plans can remove it. Pages are built with the same editor as emails, which keeps design consistent across a small brand.
- Platform integrations
- Shopify, WordPress, WooCommerce and PrestaShop come with 100 plus other integrations on all plans, so most small stacks connect without custom work. Agencies can reuse the same connectors across several client shops without custom development.
- Security basics
- Two-factor authentication, TLS encryption, GDPR compliance, EU data residency and a 99.99 percent uptime claim are listed on every plan. Single sign-on and a Business Associate Agreement are held back for the Enterprise tier only.
How Sender handles your data
Sender's privacy policy says the service is owned and operated by UAB Sender.lt, and its terms give an address in Vilnius, Lithuania and apply Lithuanian law. The pricing page claims GDPR compliance and EU data residency on all plans, with two-factor authentication and TLS encryption, and shows GDPR and ISO badges in the footer. The privacy policy does not mention AI, name a hosting country or list sub-processors; it only names Google reCAPTCHA and Cloudflare Turnstile. It says information is kept as long as needed to provide the service and to meet legal duties, with no stated periods.
Where Sender falls short in practice
- Pricing page disagrees with itself. The headline Standard and Professional prices differ from the comparison table, and subscriber limits appear as multiples. Confirm your exact quote inside the account before importing a large list.
- No AI features on the pages read. The pricing page and policy mention no AI. A writer who wants a drafting assistant or an agent will need a separate tool alongside Sender.
- Free emails carry branding. Sender branding is required on free emails and forms, and the free tier has the shortest log retention at 1 day. A professional publication will want a paid plan early.
Works with
Alternatives to Sender
Sender: common questions
Where does Sender store my data?
The pricing page lists EU data residency on all plans, and the company is based in Vilnius, Lithuania. The privacy policy does not name a hosting country or provider, so ask for the data processing agreement if you need the exact region.
Does Sender have a pay-as-you-go option?
Yes. The pricing page lists pay as you go from $29 for 5,000 emails, or $5.80 per 1,000 emails, with higher tiers up to 1,000,000 emails. It suits infrequent senders who do not want a recurring plan. A shop that mails four times a year might spend less than a subscription would cost.
How many emails does the Sender free plan allow?
Up to 15,000 emails a month for 2,500 subscribers and one seat, with automation, landing pages, forms and popups. Sender branding is required, and you can upgrade to remove it. Free accounts keep logs for one day. Upgrade to remove the Sender branding and extend the send volume.
Does Sender include AI writing tools?
The pricing and privacy pages we read mention no AI features or AI processing. If an assistant matters to you, compare MailerLite or Kit, whose pages describe AI tools, before choosing. Newsletters, automations and signups all run without any generative features in the editor.
Can enterprise buyers get single sign-on with Sender?
SSO with SAML v2, activity logs and a Business Associate Agreement are listed on Enterprise only. Pricing is custom, so a larger organization should ask for a quote and its security documentation. Smaller teams on Standard or Professional do not get these controls.