Tool profile
Serpstat: cost, fit and limits
Serpstat is an SEO platform whose privacy notice names Promotions and Development Group Corporation as controller, with a rank tracker that sells monthly position checks, daily updates and project limits across plans from Individual to Agency.
What to know first
Serpstat sells rank tracking by position checks per month. Individual costs $50 with 10,000 checks and 5 projects, Team $100 with 50,000 to 99,999 checks, Team x2 $169 with 100,000 checks and Agency $410 with 500,000 checks and 30 users. All listed plans update daily. The pricing page shows annual savings as fixed amounts without annual prices, lists no free plan or trial and names no AI capability.
Serpstat at a glance
| Maker | Promotions and Development Group Corporation (controller named on the privacy notice), United States |
|---|---|
| Free plan | No |
| Entry price | $50 per month (Individual) |
| API access | No |
| Category | Best AI Rank Tracking Software in 2026, rank 10 of 11 |
| Website | serpstat.com |
Who Serpstat is best for
Analysts who buy by check volume
Plans scale from 10,000 to 500,000 position checks a month, so a team can match spend to how many keyword and location pairs it tracks.
Teams with many projects
Individual limits you to 5 rank tracker projects, while Team and above allow unlimited projects, which suits agencies that track many small sites.
Agencies wanting shared seats
Seats rise from 3 on Team to 6 on Team x2 and 30 on Agency, which spreads one subscription across a staff.
Serpstat plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Individual | $50 per month | 10,000 rank position checks per month, 5 rank tracker projects and daily updates. The $50 price is the entry point. |
| Team | $100 per month | 50,000 to 99,999 rank position checks per month (the page text looks like a typo), unlimited projects, daily updates and 3 users. |
| Team x2 | $169 per month | 100,000 rank position checks per month, unlimited projects, daily updates and 6 users. Six users are included with the plan. |
| Agency | $410 per month | 500,000 rank position checks per month, unlimited projects, daily updates and 30 users. Agency is the highest listed plan. |
Checked November 2026.
What Serpstat does
- Daily rank updates
- Every plan on the pricing page lists daily updates, so the plan choice affects volume and seats, not freshness. Daily updates apply from Individual through Agency, according to the pricing page we opened.
- Position check allowance
- The monthly check count is the main cap, rising from 10,000 on Individual to 500,000 on Agency, which means checks decide the cost, not the keyword list alone.
- Unlimited projects
- Team, Team x2 and Agency list unlimited rank tracker projects, while Individual stops at 5. Individual limits you to 5 projects, so agencies upgrade to Team to track many clients or domains without a cap.
- User seats
- Team has 3 users, Team x2 6 users and Agency 30 users, with shared access to the same projects. Individual's seat count is not stated in the text we read, so ask before inviting colleagues.
- Annual saving amounts
- Annual billing saves $228 on Individual, $348 on Team, $480 on Team x2 and $1,068 on Agency, shown as amounts without annual prices. Compare the saving against your billing preference.
How Serpstat handles your data
The privacy notice names Promotions and Development Group Corporation as controller, with an address in Wilmington, Delaware. It does not state whether customer data trains AI models, and it does not state a hosting region or certification. Usage data is stored for ten years or until consent is withdrawn, other data for as long as needed, and personal data processed on behalf of a customer is deleted within 72 hours after account deletion. Service providers are described as meeting high data protection and security standards, without naming a standard.
Where Serpstat falls short in practice
- No AI feature named. The pricing page we opened names no AI capability, so a buyer who needs AI Overview or chatbot tracking should check the product directly before subscribing.
- No trial or free plan. No free plan or trial is listed on the pricing page, and plan changes are described as free, so a test means paying for Individual at $50 first.
- Team tier text looks wrong. The Team plan lists 50,000 to 99,999 checks, which looks like a typo, so ask the vendor which number applies before paying. Treat the 50,000 figure as the safe lower bound until the vendor confirms.
Works with
Alternatives to Serpstat
Serpstat: common questions
How are Serpstat rank tracker plans priced?
By monthly position checks. Individual is $50 with 10,000 checks and 5 projects, Team $100, Team x2 $169 with 100,000 checks and Agency $410 with 500,000 checks and 30 users. Annual savings are shown as fixed amounts, not as an annual price.
Does Serpstat offer a free trial?
No free plan or trial was stated on the pricing page we opened. The page describes plan changes, upgrades and cancellations as free of charge. Check the vendor site, since promotions can change what is available, but we did not verify one.
Does Serpstat track AI Overviews or ChatGPT answers?
The pricing page opened for this review names no AI capability. If AI answer tracking matters, confirm it with the vendor or choose a tracker such as Nightwatch or SE Ranking that lists it on the pricing page. Rank tracking is the only Serpstat module this review covers.
How many projects does Serpstat allow?
Individual allows 5 rank tracker projects. Team, Team x2 and Agency list unlimited projects. Seats are 3 on Team, 6 on Team x2 and 30 on Agency. The Individual seat count is not stated in the text we read. Individual seat count is not stated.
How long does Serpstat keep my data?
The privacy notice says usage data is stored for ten years or until consent is withdrawn, and personal data processed on behalf of a customer is deleted within 72 hours after account deletion. Other data is kept as long as needed. No hosting region is stated.