Tool profile
Skai: cost, fit and limits
Skai is an omnichannel marketing platform made by Kenshoo Ltd. (doing business as Skai) that manages paid search, paid social and retail media for large advertisers and agencies, with an AI agent called Celeste and MCP connectors for outside agents.
What to know first
Skai prints three annual commitments in US dollars, tied to the advertiser's yearly spend: Standard at $114k for spend up to $4M, Celeste AI Advanced at $276k up to $10M and Enterprise at $504k up to $20M. The pricing page says the commitment can be reviewed after the first three months. The home page calls Skai an agent-native platform. There is no free plan and no monthly option on the pages opened.
Skai at a glance
| Maker | Kenshoo Ltd. d/b/a Skai, Israel |
|---|---|
| Free plan | No |
| Entry price | $114k per year |
| API access | No |
| Category | Best AI PPC Management Software in 2026, rank 8 of 13 |
| Website | skai.io |
Who Skai is best for
Brands with multi-million ad budgets
The tiers are sized for advertisers spending up to $4M, $10M or $20M a year, so the platform fits budgets where a six-figure fee is a small share.
Agencies buying many publishers
Standard includes access to more than 120 publishers and dedicated client success support, which helps agencies that manage search, social and retail media together.
Teams building their own agents
Agent Connect links a customer's agents to Skai data and actions through MCP, so a data team can wire reporting and actions into its own workflow.
Skai plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Standard | $114k per year | For advertisers spending up to $4M a year; access to 120-plus publishers, automation and dedicated client success support. |
| Celeste AI Advanced | $276k per year | For advertisers spending up to $10M a year; everything in Standard plus competitive insights and search term analysis. |
| Enterprise | $504k per year | For advertisers spending up to $20M a year; everything in Advanced plus an expanded set of read-only publishers. |
Checked November 2026.
What Skai does
- Skai Agent (Celeste AI)
- The agent runs agentic marketing workflows across the platform, and the home page describes an Agentic OS built around it for planning and optimization. The pricing page names the Advanced tier after Celeste AI.
- Agent Connect
- The connector gives a customer's own agents access to Skai data and actions through MCP, which moves reporting and control into the tools the team already uses.
- Paid search and social
- Search and social campaigns are managed across channels from one place, with Standard giving access to more than 120 publishers. Retail media and omnichannel modules appear in the navigation as separate products.
- Search term and competitive insights
- The Advanced tier adds search term analysis and competitive insights, which help a team find wasted spend and gaps against rivals. Standard lacks both, so the second tier is where analysis begins.
- Retail media and omnichannel modules
- The navigation lists retail media, omnichannel planning and content optimization, so one vendor can cover marketplaces as well as search. The navigation names these modules, but the pages opened give no module prices.
How Skai handles your data
The privacy policy says data is retained to provide the service and for legitimate and lawful purposes, with no fixed period given. It says cloud services store and process data in the European Union and the United States, with additional sites at Skai's discretion, which is one of the few region statements among these vendors. The pages opened did not say whether customer data trains AI models and listed no certification such as SOC 2 or ISO 27001, so enterprise buyers should request the security pack.
Where Skai falls short in practice
- Six-figure entry point. The lowest annual commitment is $114k, so accounts below a few million dollars of yearly spend cannot use the pricing as printed. Most mid-size agencies would need a different tool.
- Tiers tied to spend. Standard stops at $4M of yearly spend and Advanced at $10M. Growth moves a company to a higher tier, and the Enterprise tier lists read-only publishers as an extra.
- AI data terms not shown. Whether Celeste AI or connected agents train on customer data is not stated on the pages opened, which matters when external agents get access through MCP.
Works with
Alternatives to Skai
Skai: common questions
How much does Skai cost per year?
The pricing page shows three annual commitments in US dollars: $114k for Standard, $276k for Celeste AI Advanced and $504k for Enterprise. Each tier is tied to the advertiser's yearly spend, up to $4M, $10M and $20M, and the commitment can be reviewed after three months.
Can a small advertiser use Skai?
Not at the published prices. The cheapest tier is $114k a year and is meant for advertisers spending up to $4M annually. Smaller budgets are better served by tools with monthly plans, such as Opteo, Adalysis or Adzooma. Skai also asks for a commitment, which the page lets you review after three months.
What is Skai Agent Connect?
Agent Connect lets a customer's agents reach Skai data and actions through MCP. It follows the vendor's agent-native positioning. The pages we read do not list which actions are exposed or how permissions are scoped, so request that detail. Request the full list of exposed actions before enabling it.
Where does Skai store customer data?
The privacy policy says cloud services store and process data in the European Union and the United States, with additional sites at Skai's discretion. It describes retention in general terms, to provide the service and for lawful purposes, without a set period.
What extra does the Advanced tier add over Standard?
Celeste AI Advanced, at $276k a year, includes all Standard benefits plus competitive insights and search term analysis for advertisers spending up to $10M a year. Enterprise at $504k adds an expanded set of read-only publishers on top of Advanced.