Tool profile
soona: cost, fit and limits
soona is a content studio made by soona co. that sells booked photo and video shoots with models and stylists, plus an AI Studio, a DAM and listing analytics, in memberships and per-booking fees for ecommerce brands.
What to know first
soona mixes physical production with software. Non-members pay a $149 studio fee per booking, then $39 per photo and $93 per video clip. Basic membership costs $13 per month billed annually, Standard $49, and Enterprise is custom. AI Studio is a membership feature with monthly generation counts, and soona's page for Mokker AI now says Mokker is soona's AI Studio.
soona at a glance
| Maker | soona co., United States |
|---|---|
| Free plan | No |
| Entry price | $13 per month, billed annually (Basic) |
| API access | No |
| Category | Best AI Product Photography Tools in 2026, rank 7 of 10 |
| Website | soona.co |
Who soona is best for
Brands that need real photography
A booked shoot with models and stylists produces photos a generator cannot, such as accurate texture and scale for a product buyers handle.
Shopify and Amazon stores
Listing Insights offers visual analytics for those stores, and competitive analysis compares a competitor's content with yours. The tools sit in the same account as the shoots.
Teams with regular content needs
Standard membership includes premium edits free, 10 percent off models and styling, and 48-hour edit delivery, which reduces cost per asset over time.
soona plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Studio pass | $149 per booking | Platform access to plan the shoot and attend live; photos cost $39 each and video clips $93 each at base prices. |
| Basic membership | $13 per month, billed annually | Free studio pass, photos at $39 each, models and styling at full price, premium edits from $9, 72-hour delivery and basic AI tools. |
| Standard membership | $49 per month, billed annually | Free studio pass, 10 percent off models, styling and upgrades, premium edits free, 48-hour delivery and full AI tools. |
| Enterprise | Custom pricing | Dedicated account management and creative team, flexible payment options and 24-hour edit delivery. Delivery is 24 hours for edits, the fastest tier listed. |
Checked November 2026.
What soona does
- Studio photo and video shoots
- The core service: photos and clips shot with models, stylists and post-production, booked and watched live through the platform. Prices are listed per photo and per clip rather than per shoot.
- AI Studio
- Creates on-brand content at scale with AI tools. Monthly generation counts are listed per membership, and the pages mention 10, 20 and 84 per month.
- Listing Insights
- Gives visual analytics for Shopify and Amazon stores, which helps a brand see which images to replace first. Listing Insights is aimed at Shopify and Amazon stores specifically, and it feeds the planning of the next booking.
- DAM
- Keeps shoot and AI assets in one place, so a team does not hunt for files across email and drives. Asset management is included as a product line next to the AI Studio.
- Competitive Analysis
- Compares a competitor's content with the brand's, using the same account that runs shoots and AI generation. The goal, according to the page, is seeing where rival listings are stronger and ordering shots to match.
How soona handles your data
soona's privacy policy names a controller address in Denver, Colorado, and says personal information may be transferred to and processed in the United States. It says information is kept as long as necessary to provide services, comply with legal obligations and resolve disputes. It also lists using personal information to train and improve the AI models and machine learning algorithms behind certain features. Whether uploaded product content trains those models is not stated on the pages we opened. No hosting region or certification is listed.
Where soona falls short in practice
- Costly per asset without AI. A photo costs $39 and a video clip $93 at base prices, plus $149 per booking for non-members, so a catalog of hundreds of SKUs is expensive compared with credit tools.
- AI generation counts are small. AI Studio counts listed per membership are small, 10 and 20 a month on the lower tiers and 84 on the top, so high-volume generation is not the point.
- Mixed product. The site mixes shoots and AI Studio, so a buyer wanting only AI scenes pays for a membership structure built around studio work. Pure AI users can find that most of the plan structure is not aimed at them.
Works with
Alternatives to soona
soona: common questions
How much does a soona photo shoot cost?
Non-members pay a $149 studio fee per booking, then $39 for each photo and $93 for each video clip at base prices. Members get the studio pass free, so the monthly membership pays off after a booking or two. Premium photo edits start at $9 each on Basic.
What does soona's Basic membership include?
Basic costs $13 per month billed annually. It includes a free studio pass, photos at $39 each, models and styling at full price, premium photo edits from $9, 72-hour edit delivery and basic AI tools. Standard membership costs $49 per month for comparison and includes premium edits free.
Is soona's AI Studio the same as Mokker AI?
The Mokker AI pricing page states that Mokker is now soona's AI Studio and points customers to soona.co. That is why Mokker is not listed as a separate tool in this ranking. The product page for Mokker is still reachable, but it redirects readers to soona.
How many AI generations does soona include?
Generation counts differ by membership, and the pages list 10, 20 and 84 per month across the tiers. Heavy AI users should read the live plan table, since this count was not tied to each plan name in our reading.
Does soona train AI on my content?
The privacy policy lists using personal information to train and improve the AI models behind certain features. It does not say whether uploaded product content is used that way, so ask soona in writing if your products are confidential. Uploaded content may be covered differently.