Tool profile
Toby: cost, fit and limits
Toby is a tab and link organizer made by Launch Labs, Inc. (doing business as Axiom Zen) that saves browser tabs into collections and spaces for individuals and teams, with paid plans that add search, duplicate removal and single sign-on.
What to know first
Toby has a free Starter plan with up to 60 saved tabs and unlimited members, a Productivity plan at $4.50 per member per month on yearly billing, and a Team plan at $8. Monthly billing is $6 and $10. The company's privacy policy places data primarily in Canada and the United States, hosted on Heroku, and the pages read name no AI vendor.
Toby at a glance
| Maker | Launch Labs, Inc. (dba Axiom Zen), Canada |
|---|---|
| Free plan | Yes |
| Entry price | Free; Productivity $4.50 per member per month, billed yearly |
| API access | No |
| Category | Best AI Bookmark Managers in 2026, rank 7 of 13 |
| Website | gettoby.com |
Who Toby is best for
Tab hoarders
Saved sessions let a person close forty tabs and bring the exact set back later, which suits people who keep browser windows as a to-do list.
Project-based teams
One space per project, team or idea and shared links keep a group's references together, and the free plan allows unlimited members.
Students and educators
A student and educator discount is offered on the pricing page, which lowers the cost for people who save research tabs.
Toby plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | Free | Up to 60 saved tabs, all basic features and unlimited members; enough to test the workflow with a team. |
| Productivity | $4.50 per member per month billed yearly ($54 a year); $6 monthly | Unlimited saved tabs, advanced search, duplicate removal and all Starter features for individual power users. |
| Team | $8 per member per month billed yearly ($96 a year); $10 monthly | Everything in Productivity plus single sign-on, priority support and centralized billing for groups and organizations. |
Checked November 2026.
What Toby does
- Spaces
- Each project, team or idea gets its own space, which keeps unrelated research from mixing and gives a group a clear home for shared links. Spaces are named on the homepage as the first way to organize.
- Collections
- Collections organize tabs inside a space, so a person can group the tabs for one task and open them together later. The pricing page lists collections as a core feature of every plan.
- Saved sessions
- Sessions save and restore tabs, so a browser window packed with open pages can be closed without losing the set and reopened later. The homepage lists saved sessions as a headline feature.
- Sharing and to-do
- To/Links share links with the team, and a built-in to-do lets a person mark tabs to act on, which blends bookmarking with task handling for small groups.
- Paid search tools
- Duplicate removal and advanced search of history arrive on the paid plans, with the AI Tools and AI-powered organization the site lists tied to its comparison table.
How Toby handles your data
Toby's privacy policy says data is stored primarily in Canada and the United States and hosted on Heroku. The company retains usage metadata as required for compliance with law. The policy names Launch Labs, Inc. doing business as Axiom Zen, with an address in Vancouver, Canada. Whether saved content trains models and which certifications apply were not stated on the pages read. The Team plan adds single sign-on and centralized billing for organizations.
Where Toby falls short in practice
- Tab focus, not a link archive. Toby is built around open tabs and sessions, so long-term archiving, highlights or copies of vanished pages are not described on the pages read, which limits its use as a permanent reference library.
- AI row hard to attribute. The pricing table has an AI row, but the text we read did not show which plan each AI cell belongs to, so confirm before paying for AI.
Works with
Alternatives to Toby
Toby: common questions
Is Toby free?
Yes. The Starter plan is free with up to 60 saved tabs, all basic features and unlimited members. Productivity at $4.50 per member per month on yearly billing removes the tab cap and adds advanced search and duplicate removal, and Team at $8 adds single sign-on.
How much does Toby cost per team member?
Productivity is $4.50 per member per month billed yearly ($54 a year) or $6 monthly. Team is $8 per member per month billed yearly ($96 a year) or $10 monthly. A student and educator discount is offered on the pricing page.
Where does Toby store my tabs?
The privacy policy says data is primarily stored in Canada and the United States and hosted on Heroku. It also says usage metadata is kept as required for compliance with law. It did not state whether saved content is used to train models.
Does Toby have AI features?
The site lists AI Tools with AI-powered organization, and the pricing comparison table has an AI row. The text we read did not clearly show which plan each AI cell belongs to, and it named no model provider, so check the live pricing table before relying on any AI feature.
Which browsers does Toby work with?
The pages read mention a Chrome extension and Google sign-on. They do not detail other browsers, so check the vendor site if you use Firefox or Safari before you commit. The Team plan adds single sign-on and centralized billing for organizations.