Tool profile
Wicked Reports: cost, fit and limits
Wicked Reports is a marketing attribution platform made by Wicked Reports LLC that ties ad clicks to sales, separates new customers from repeat buyers and recommends budget moves, mainly for ecommerce and subscription brands running paid media.
What to know first
Wicked Reports prices four plans on a monthly basis, from Measure at $499 to Maximize at $999, plus an Enterprise tier starting at $4,999. The Measure band is set by trailing annual revenue. Its AI layer includes 5 Forces AI, which labels campaigns Scale, Chill or Kill, an in-app assistant and an MCP server. A 3x Guarantee says an account pays nothing until it logs three times its subscription value in verified decisions within 90 days.
Wicked Reports at a glance
| Maker | Wicked Reports LLC, United States |
|---|---|
| Free plan | No |
| Entry price | $499/month |
| API access | Yes |
| Category | Best AI Marketing Attribution Software in 2026, rank 10 of 10 |
| Website | wickedreports.com |
Who Wicked Reports is best for
Subscription and rebill businesses
Subscription tracking ties rebill revenue back to the original customer and first click, so lifetime value reports credit the campaign that started the relationship.
Media buyers on Meta
Advanced Signal sends Meta a verified new-customer purchase event, helping teams that optimize ad delivery on new buyers rather than all purchasers.
Teams that query data from chat assistants
Ask Wicked answers inside Wicked, Claude or ChatGPT, and an MCP server connects those assistants to the account data for analysts who prefer questions to dashboards.
Wicked Reports plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Measure | $499/month | FunnelVision views, Cohort and LTV reports, lifetime lookback and lookforward, major ad platform, standard cart and CRM integrations; annual revenue band $0 to $2,500,000. |
| Scale | $699/month | Everything in Measure, plus API integrations for CRM and cart, Outbound API, currency conversion and international time-zone data loading. |
| Maximize | $999/month | Everything in Scale, plus 5 Forces AI, Advanced Signal for Meta CAPI, custom conversions and Amazon Revenue Integration. |
| Enterprise | Starts at $4,999 (billing period not stated) | Everything in Maximize, plus priority support and implementation, enterprise terms, security reviews and dedicated servers with a custom SLA. |
Checked November 2026.
What Wicked Reports does
- New Customer Truth
- Separates new and repeat buyers on every campaign, so new-customer acquisition cost is not blended with returning purchasers inside a channel's totals. The vendor treats this as its core report.
- Predicted Future
- Projects new-customer acquisition cost, ROAS and revenue from verified conversion-lag curves, so recent campaigns can be judged before all their sales have arrived. The vendor describes this as a forecast, not a measured result.
- 5 Forces AI
- Turns performance data into Scale, Chill or Kill recommendations per campaign. It is included from Maximize and costs an extra $199 a month on Measure and Scale.
- Attribution Time Machine
- Re-runs past periods under different attribution models so a team can see how a budget decision would have looked under another model. The vendor says this helps compare models.
- Assistant and MCP access
- Names an Analyst assistant, Ask Wicked inside Wicked, Claude or ChatGPT, Wicked Coach and an MCP server connecting ChatGPT or Claude to the account. Plan availability was not stated.
How Wicked Reports handles your data
The vendor's policy was not checked for this in full: the privacy policy body did not load in the pages opened, so training on customer data, retention, hosting region and certifications are unconfirmed. No certification is named on the pages that were opened. The Enterprise tier lists dedicated servers with a custom SLA and security reviews, which suggests data terms are negotiated at that level, but the page does not describe them. Buyers should read the privacy policy and terms directly, and ask whether customer data is used to train the vendor's AI features.
Where Wicked Reports falls short in practice
- Data terms unverified. The privacy policy did not load in the pages opened, so hosting, retention and AI training terms could not be confirmed from the vendor. Read the policy first.
- AI features priced as add-ons. Advanced Signal and 5 Forces AI cost $199 a month each on Measure and Scale; both come bundled only from Maximize up. Budget for both.
- Revenue-band pricing. Measure is tied to a band of $0 to $2,500,000 annual revenue, and the page shows no other bands, so growing brands cannot forecast the next price.
- Enterprise requires sales. Enterprise starts at $4,999 with no stated billing period, and the Scale section says all Free features although the page describes no free plan. Confirm both with the vendor.
Works with
Alternatives to Wicked Reports
Wicked Reports: common questions
How much does Wicked Reports cost?
Measure is $499 a month for brands up to $2,500,000 in annual revenue, Scale $699, Maximize $999 and Enterprise starts at $4,999. Prices on the page are monthly. Advanced Signal and 5 Forces AI add $199 a month each on Measure and Scale.
What is the 3x Guarantee?
The vendor says an account pays nothing until it logs three times its subscription value in verified decisions within 90 days, which the page describes as free until. The pages opened do not define what counts as a verified decision.
Does Wicked Reports work with Claude or ChatGPT?
Yes. The vendor names an MCP server that connects ChatGPT or Claude to Wicked, and Ask Wicked answers from verified data inside Wicked, Claude or ChatGPT. Which plans include this was not stated on the pages opened. Ask the vendor about plans.
How does Wicked Reports set the Measure price?
Last 12 months of gross revenue sets the band, and Measure covers $0 to $2,500,000 in annual revenue. A plan change takes effect at the next renewal. Other bands are not shown on the page. Ask sales how bands above $2.5 million are priced.
Does Wicked Reports train AI on my data?
Unknown from the pages opened. The privacy policy body did not load, so the vendor's policy was not checked for this. Ask the vendor in writing before connecting ad accounts or customer records. Also ask about retention periods and hosting region.