Alternative to
6 Alternatives to HubSpot in 2026
Teams look for HubSpot alternatives when per-seat prices climb past the free and starter tiers, when the free CRM's two-user cap arrives sooner than expected, or when the vendor's AI data wording leaves their legal contact unsure. They mostly land on Pipedrive, Zoho CRM, Freshsales, Attio, Nutshell or Close.
Why people look for an alternative to HubSpot
Seat prices that multiply at the paid tiers
HubSpot's CRM page lists Starter, Professional and Enterprise at three rising per-seat prices, and its other pricing pages show a different Starter figure, so a buyer has to confirm which one applies before modeling a team of ten.
A free tier that ends at two users
The free CRM covers 2 users and 1,000 contacts, and the free marketing tools allow 1 automated action per email automation. A third salesperson or a longer nurture sequence pushes the account onto a paid plan.
AI training wording in the privacy policy
The privacy policy says personal data may train AI models, does not say whether customer data is excluded, and names no hosting region. The separate AI Trust FAQs were not opened, so a compliance team has to read them.
The best HubSpot alternatives
- 1
Pipedrive
Pipedrive organizes selling around a visual deal pipeline and offers a 14-day trial across four editions, Lite through Ultimate, with Lite priced below $20 a seat. Its trust center names ISO/IEC 27001:2022 and SOC 2 Type 2, while help articles place EU customer data in Frankfurt and Dublin.
Switch if you run a small sales team, want a pipeline-first screen, and need documented EU hosting.
- 2
Zoho CRM
Zoho CRM comes from an India-based vendor and includes a no-cost edition for three users, with Standard through Ultimate editions quoted per user on a yearly commitment. Accounts created in the EU land on an EU data center, but the no-cost edition limits you to ten exports over its lifetime.
Switch if you want more modules per dollar than HubSpot's paid tiers and can accept a busier interface.
- 3
Freshsales
Freshsales is Freshworks' sales CRM, putting phone, email and chat inside each record and giving a 21-day trial of everything. Pro adds scoring of contacts and territory rules, and Freshworks lists ISO/IEC 27001:2022 certificates alongside a SOC 3 report in its trust center.
Switch if you Switch if calling and chat matter as much as email, and a Freshworks helpdesk may follow later.
- 4
Attio
Attio is a British CRM where you shape your own objects and records, with email syncing automatically. Three seats are free, the Plus tier is capped at ten seats and 250,000 records, and a choice of data residency is reserved for Enterprise.
Switch if you are a startup that wants to shape the data model yourself and expects fewer than ten seats.
- 5
Nutshell
Nutshell targets small B2B sales teams and keeps contacts and storage unlimited on all plans, with webchat, forms and landing pages included. Email marketing costs extra, and a second pipeline or automation of sales steps starts on the Pro edition.
Switch if you Switch if contact-count pricing bothers you and you want web forms and landing pages without a marketing suite.
- 6
Close is built for outbound selling: calls, emails and text messages sit in one shared inbox with a task list from Essentials upward. Workflows and the power dialer begin on Growth, and the security page names no hosting region.
Switch if you Switch if your reps work by phone all day and hosting region is not a deciding factor.
Before you switch away from HubSpot
Export contacts, companies, deals and notes from HubSpot, then check which properties, custom fields and email history come across. Ask each shortlisted vendor for its AI training and hosting wording in writing, since HubSpot's own pages leave both open. Run a two-week pilot with real pipeline stages. If you use HubSpot's marketing tools alongside the CRM, list the forms, sequences and reports that would need a new home, because a CRM-only replacement will not cover them.
The full ranking of this category is in Best CRM Software in 2026.
Frequently asked questions
Why do HubSpot's Starter prices differ between its own pages?
The CRM product page shows Starter per seat at one figure, while the Marketing Hub pricing and Starter suite pages show a lower figure with a higher struck-through price. The pages were checked in November 2026 and not reconciled, so ask HubSpot sales which price applies to your seats and whether the new-customer discount is time limited.
Which HubSpot alternative has the most generous free plan?
Zoho CRM's free edition covers 3 users and Attio's free plan covers 3 seats, against HubSpot's 2 users and 1,000 contacts. Capsule also has a free tier for two users and 250 contacts. Check export and automation limits as well, because Zoho's free edition caps data exports at ten in total.
Can I leave HubSpot's CRM but keep its marketing email?
Yes, but it takes planning. HubSpot sells marketing as separate packaging with its own contact tiers and onboarding fees, so you can cancel the CRM seats and keep the marketing side, or the reverse. Nutshell and Freshsales bundle some marketing features, while Pipedrive and Close lean on integrations for email campaigns.
Which alternatives publish security certifications I can verify?
Pipedrive lists ISO/IEC 27001:2022, SOC 2 Type 2 and ISO/IEC 27701 on its trust center, and Freshsales offers ISO/IEC 27001:2022 certificates and a SOC 3 report. HubSpot's trust page shows SOC 2 Type II but not ISO 27001. Download the reports before you sign rather than trusting a summary.