Alternative to
6 Alternatives to Semrush in 2026
Semrush is an all-in-one SEO suite made by Semrush Holdings, and people look for alternatives when its tier steps, per-plan caps or thin data-handling statements stop fitting. Most land on Ahrefs or SE Ranking for a full suite, Sistrix for Google visibility, or a narrower tool such as Screaming Frog.
Why people look for an alternative to Semrush
The jump from SEO to Pro+ and Advanced
As of November 2026 the pricing page lists SEO at €112.52 per month billed annually, Pro+ at €238, and Advanced as custom pricing behind a demo request. Our reading is that teams outgrowing the mid tier cannot see the next price in advance.
Daily caps decide the plan you need
The SEO and Starter plans cover 5 websites and 500 daily keywords, and Starter caps AI prompt tracking at 50 per day. Pro+ lifts this to 15 websites, 1,500 keywords and 100 prompts, so agencies with many clients hit the ceiling early.
Training and certification are not written down
The security page names PCI DSS Level 1 and GDPR adherence, and says service data sits in United States data centers. It does not state whether customer data or prompts train models, nor SOC 2 or ISO 27001. This is our inference, not a finding about practice.
The best Semrush alternatives
- 1
Ahrefs is a Singapore-based SEO suite known for its backlink and keyword data. Its Starter plan is €27 per month, and the Lite plan at €119 adds rank tracking and AI prompt checks. Rank tracking updates weekly on every plan listed, and extra users cost €37.40 to €93 per month.
Switch if you Switch if backlink research and competitor data matter more to you than daily rank checks or an all-in-one suite.
- 2
SE Ranking is a UK-based suite whose Core plan costs €109 per month, or €87.20 billed annually, with 10 projects and 2,000 keywords. AI Search tracking and the white-label Agency Pack are paid add-ons. A 14-day trial and free migration with an annual plan are offered.
Switch if you run client work and want white-label reports and a cheaper annual rate than Semrush's mid plans.
- 3
Sistrix
Sistrix is a German tool built around its Visibility Index, which covers over 100 million domains in more than 30 countries. Start costs €119 per month, is cancelable monthly, and keeps three months of history. API access and full history need the €419 Professional plan.
Switch if you Switch if Google visibility in German-speaking markets is your main metric and you prefer monthly cancelable plans.
- 4
Moz Pro is a US suite with a $49 single-site plan and a Standard plan at $99 monthly or $79 billed yearly. Standard allows 300 tracked keywords and one user seat. AI visibility dashboards track prompts across three AI models, with extra dashboards costing $20 each.
Switch if you manage one site or a small business and want guided workflows at a lower entry price.
- 5
Screaming Frog SEO Spider
Screaming Frog is a UK desktop crawler, not a full suite. The free version crawls 500 URLs, and the paid licence costs $279 per year per user, with discounts from five licences. Crawl size depends on your own machine's memory and storage.
Switch if you Switch if technical audits are the main job and you would rather pay a flat yearly fee than a suite subscription.
- 6
Seobility is a German suite whose Premium plan is 59.90 euros per month plus VAT for 3 projects and 300 ranking keywords. Every plan includes audits, backlink monitoring and uptime checks, annual billing saves 20 percent, and AI visibility tracking is listed as coming soon.
Switch if you are a freelancer or small business that needs audits and monitoring at a low monthly price.
Before you switch away from Semrush
Export your tracked keyword lists, position history and site audit results before cancelling, because history rarely transfers between vendors and the new tool will start its own baseline. Write down how many websites, keywords and AI prompts you track today and compare that with the next tool's caps, since Semrush's SEO and Starter plans stop at 5 websites and 500 daily keywords. Check whether your reports use Semrush's AI visibility features, then test the candidate on one real client for a month. Ask each vendor in writing about model training and retention.
The full ranking of this category is in Best SEO Software in 2026.
Frequently asked questions
Is there a cheaper alternative to Semrush for one small site?
Several sit below Semrush's €112.52 per month SEO plan. Ahrefs Starter is €27 per month, Moz Pro has a $49 single-site plan, and Seobility Premium is 59.90 euros plus VAT. Screaming Frog costs $279 per year but only crawls. Each trims something, such as weekly rank updates or a 300-keyword cap, so compare current pages.
Which Semrush alternative tracks AI search visibility?
Ahrefs offers Brand Radar and prompt packages, SE Ranking sells AI Search tracking as an add-on, Sistrix includes AI Check and prompt tracking in beta, and Moz Pro offers AI visibility dashboards across three AI models. Seobility lists the feature as coming soon. Check current plan limits before relying on any of them.
Does Semrush use customer data to train AI models?
The security page we opened does not say either way, and its legal page links a document titled Semrush Artificial Intelligence Services Terms that we did not read. Among alternatives, SE Ranking's privacy statement says personal data is not used to train generalized AI models. Ask Semrush directly if the answer matters to your contract.
Which alternative suits an agency with many client sites?
SE Ranking's Agency Pack add-on offers white-label reporting and client seats, and Seobility's Agency plan lists white-label PDF reports. Ahrefs and Moz Pro charge for extra users or cap seats, so check seat costs. Semrush itself reserves team users and reporting for its custom Advanced plan.