Tool profile
Moz Pro: cost, fit and limits
Moz Pro is an SEO subscription from Moz that includes Keyword Explorer for keyword research, rank tracking, site crawling, AI Visibility dashboards for tracked prompts and AI content briefs, sold in Standard, Medium and Large plans to SEO teams and agencies.
What to know first
Moz Pro lists three plans: Standard at $99 a month ($79 when paid yearly), Medium at $179 ($143) and Large at $299 ($239). Plans differ by users, tracked sites, tracked keywords, pages crawled and AI features. Moz lists Keyword Explorer as a free keyword research tool. AI Overviews by Keyword and AI Prompt Suggestions come on every plan. The pricing page states no keyword lookup limits.
Moz Pro at a glance
| Maker | Moz, United States |
|---|---|
| Free plan | Free trial only |
| Entry price | $49 per month (single-site starter) |
| API access | Yes |
| Category | Best AI Keyword Research Tools in 2026, rank 6 of 11 |
| Website | moz.com/products/pro |
Who Moz Pro is best for
Teams that value link data
Moz API is described as an index of over 44 trillion links, which suits SEO teams that combine keyword research with link analysis for competitor reports.
Marketers tracking AI answers
Standard includes 3 AI Visibility dashboards, 150 tracked prompts and 3 tracked AI models, with tracking across GPT, Gemini and Google AI Mode.
Agencies with many sites
Large covers 25 tracked sites, 3 users, 3,000 tracked keywords and 5M pages crawled a month at $299, or $239 when paid yearly.
Moz Pro plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Standard | $99 per month ($79 per month paid yearly) | 1 user, 3 tracked sites, 300 tracked keywords a month, 400K pages crawled, AI Overviews by Keyword, 3 AI Visibility dashboards, 150 tracked prompts, 3 AI models and 2 AI content briefs. |
| Medium | $179 per month ($143 per month paid yearly) | 2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled, 6 AI Visibility dashboards, 300 tracked prompts and 10 AI content briefs a month. |
| Large | $299 per month ($239 per month paid yearly) | 3 users, 25 tracked sites, 3,000 tracked keywords and 5M pages crawled a month, with quotas twice as high as Medium. |
Checked October 2026.
What Moz Pro does
- Keyword Explorer
- Keyword Explorer is listed on moz.com as a free keyword research tool, so basic research can start without a Pro subscription, though limits are not stated on the pages we opened.
- AI Overviews by Keyword
- Every plan shows which keywords trigger Google AI Overviews, which tells a writer whether a target query is likely to be answered above the organic results.
- AI Prompt Suggestions
- AI Prompt Suggestions research is on every plan, feeding the tracked prompts that run across GPT, Gemini and Google AI Mode at weekly frequency on Standard and Medium.
- AI content briefs
- Standard includes 2 AI content briefs a month and Medium 10, a small quota that suits occasional use rather than a high-volume content operation producing dozens of articles.
- Moz API
- Moz API is a separate product, described as an index of over 44 trillion links. Moz Local, STAT and Moz AI Explorer are also listed as separate products.
How Moz Pro handles your data
The Moz pricing page states nothing about customer-data use for model training, retention periods, hosting region or security certifications, and the vendor's policy was not checked for this. The pages we opened name Moz without a legal entity or headquarters country. AI Visibility tracks prompts across GPT, Gemini and Google AI Mode, so prompts you enter are sent to those engines. A team entering confidential brand questions should ask Moz which prompt data is stored and who can see it in a shared account.
Where Moz Pro falls short in practice
- Low tracked-keyword counts. Standard tracks 300 keywords a month and 2 AI content briefs, so a content-heavy site can exhaust the plan quickly. Medium, at $179, raises these to 1,500 and 10.
- Lookup limits not stated. The pricing page gives no keyword lookup limit, so the cost of Keyword Explorer research cannot be compared with credit-based tools such as LowFruits or Keywords Everywhere.
- Weekly prompt tracking on lower tiers. Prompt tracking runs weekly on Standard and Medium, so changes in how AI answers mention a brand between checks go unseen until the next weekly run.
Works with
Alternatives to Moz Pro
Moz Pro: common questions
How much does Moz Pro cost?
Standard is $99 a month, or $79 a month when paid yearly. Medium is $179 ($143 yearly) and Large $299 ($239 yearly), all in USD on the pricing page we read. The page includes a save 20% note for yearly billing. Keyword lookup limits are not stated.
Is Moz Keyword Explorer free?
Moz lists Keyword Explorer on moz.com as a free keyword research tool. The pages we opened do not state how many lookups the free version allows or what it excludes. Paid Moz Pro plans add tracking, crawling and AI Visibility features, so the free tool suits quick checks only.
What AI features does Moz Pro include?
Every plan lists AI Overviews by Keyword and AI Prompt Suggestions research. Standard adds 3 AI Visibility dashboards, 150 tracked prompts across 3 AI models and 2 AI content briefs a month, with tracking across GPT, Gemini and Google AI Mode. Medium raises prompts to 300 and briefs to 10.
How many keywords can Moz Pro track?
Standard tracks 300 keywords a month, Medium 1,500 and Large 3,000. Tracked sites rise from 3 to 10 to 25, and pages crawled from 400K to 2M to 5M. These counts are tracking limits rather than keyword research limits, which the page does not state.
Does Moz Pro have an API?
Moz API is listed on the pricing page as a separate product, described as an index of over 44 trillion links, so it is not part of the Pro plans. Pricing for the API was not shown in the pages we opened. Ask Moz about API access separately.