Category
AI product analytics software: what they are and who makes them
event-based analytics suites, autocapture platforms, product experience suites, experience and web analytics tools: PostHog, Userpilot, Mixpanel through Countly.
Types of AI product analytics software
Event-based analytics suites
Mixpanel, Amplitude and PostHog count named events and build funnels, retention and cohorts from them. They suit teams with engineers who maintain a tracking plan, and their AI layers mostly answer questions about those named events, cohorts, funnels and retention curves.
Autocapture platforms
Heap and Fullstory record clicks, taps and page views automatically, so questions can be asked after the fact. The price is a larger raw dataset to store and, on some plans, the chore of defining events afterward before reports make sense.
Product experience suites
Userpilot and Pendo combine analytics with in-app guides, surveys and checklists. They are priced by monthly active users, which keeps costs tied to customer count, and suit B2B software teams that want to act directly on what they measure, without exporting findings into a separate messaging tool.
Experience and web analytics tools
Hotjar, LogRocket and Matomo center on replays, heatmaps or privacy-first web analytics. They answer the question 'what happened on this screen' far better than 'which cohort retains', and fit design, support and marketing reviews where a person watches the screen and decides what to fix.
Facts at a glance
| Tool | Publisher | Based in | Access |
|---|---|---|---|
| PostHog | PostHog | United States | Free tier + API |
| Userpilot | Userpilot | United Kingdom | Trial + API |
| Mixpanel | Mixpanel | United States | Free tier + API |
| Heap | Heap (part of Contentsquare) | United States | Free tier + API |
| LogRocket | LogRocket | United States | Trial + API |
| Fullstory | Fullstory | United States | Paid + API |
| Hotjar | Contentsquare (Hotjar brand) | France | Free tier + API |
| Pendo | Pendo | United States | Free tier + API |
| Amplitude | Amplitude | United States | Free tier + API |
| Matomo | InnoCraft (Matomo) | New Zealand | Trial + API |
| Kissmetrics | Kissmetrics Holdings Inc. | United States | Free tier + API |
| Countly | Countly Ltd | United Kingdom | Free tier + API |
