Head-to-head
Maze vs UserTesting: which one in 2026?
Maze is a product research platform from Maze Design Inc that centers on prototype testing from Figma, with an AI Moderator reserved for its Enterprise tier. UserTesting is a research platform from the UserTesting Group that sells a participant network, AI summaries and services across five quote-only editions. Both hide their prices behind sales.
Verdict
Maze ranks first here because its AI data statement and SOC 2 Type II claim are plainly written on its own pages, and its Figma-centered workflow is easy to explain. UserTesting is the stronger fit for an enterprise research group that needs its larger edition ladder, certifications and services, but its policy is silent on AI training. Neither publishes a dollar amount, so the real comparison starts when you receive quotes.
Maze and UserTesting side by side
| Maze | UserTesting | |
|---|---|---|
| Price entry | Quoted | Quoted |
| Plan structure | Two labels on the pricing page, All plans and Enterprise, with no plan names tied to an amount. | Five editions: Test-based Consumption, Team-based Unlimited, Advanced, Ultimate and Ultimate+, each shown as request pricing. |
| What you buy by | The pricing table has Usage, Seats and Studies rows, but the page shows no values for them. | Consumption is billed on test usage with unlimited users; Unlimited covers unlimited tests inside an agreed enterprise scope. |
| AI that runs sessions | AI Moderator and AI Study Builder are tagged Enterprise, and the study builder is marked as having limits. | AI Moderation and AI test creation are named, with AI-generated test creation placed in Ultimate and above. |
| AI that reads results | Automated Reports plus interview clips, transcripts and highlights, with Maze AI listed among the Enterprise features. | UserTesting AI synthesizes video, text and behavior into themes, and Advanced adds AI-generated Insight Summaries and sentiment analysis. |
| Participants | A panel the pricing page puts at over 5 million and the home page at over 6 million, with screeners and limits on the panel. | A global panel across 60 or more countries on Advanced; the platform page gives no network size and promises feedback within hours. |
| Design tool link | Prototype testing built around Figma, with its own integration page and Slack listed beside it. | A UserTesting for Figma plugin, bundled with Team-based Unlimited and sold as an add-on elsewhere, plus FigJam and Miro links. |
| Security and AI training | SOC 2 Type II, TLS 1.2 and AES-256 are stated, and the home page says customer research data is not used to train its AI. | SOC2, ISO 27001, GDPR and HIPAA are listed in the Advanced description; the privacy policy does not say whether data trains AI. |
| Free way in | The profile lists a trial, but the pricing page read shows only a Contact sales call to action. | A one-off free test of a real person reviewing a site, plus education and nonprofit programs; no free plan is listed. |
Where each one wins
Maze wins on
- Says in writing that customer research data does not train its AI, which UserTesting's policy leaves unaddressed
- Covers card sorting, tree testing, surveys and mobile tests in one list, aimed at design teams already working in Figma
- Lets a team recruit its own users inside the product, next to the panel option
UserTesting wins on
- Lists five distinct editions, including unlimited tests and a services tier with a dedicated consultant
- Names SOC2, ISO 27001, HIPAA and GDPR in one place, which procurement teams look for
- Connects to Jira, Slack, Teams, FigJam and Miro, giving findings more places to land than Maze's named list
Which to pick
Pick Maze if
You are a product or design team living in Figma, want an explicit no-training statement, and are fine requesting a quote for Enterprise AI features.
Pick UserTesting if
You need a large global panel, formal certifications and managed research services, and your organization can budget for a custom quote.
Each tool in context: Maze profile, UserTesting profile, and the full Best AI User Testing Software in 2026.
Frequently asked questions
Is Maze or UserTesting cheaper?
The pages read cannot say. As of November 2026 neither publishes an amount: Maze shows a Contact sales action and UserTesting shows request pricing, adding that price varies with users, test types and features. Ask both for a quote on the same study volume and compare what is included, such as AI moderation.
Which one has the bigger participant panel?
Maze states a figure, though it gives two: over 5 million on the pricing page and over 6 million on the home page. UserTesting's platform page gives no number, only a global panel across 60 or more countries on the Advanced edition. Ask each for panel size in your target country and audience.
Do Maze or UserTesting use my research data to train AI?
Maze's home page states it does not use customer research data to train its AI, though its privacy policy lets it anonymise and aggregate customer data for new products. UserTesting's privacy policy does not say either way, so ask for a written answer before uploading participant recordings.
Which works better with Figma?
Both connect to it. Maze is built around testing Figma prototypes and has a dedicated integration page. UserTesting offers a Figma plugin, marketed as Embedded Insights, that is included with Team-based Unlimited and an add-on on other plans, with FigJam support too. Design-first teams will find Maze simpler to start with.