Tool profile
Maze: cost, fit and limits
Maze is a product research platform from Maze Design Inc., with a registered address in Menlo Park, California, that runs prototype tests, surveys and interview studies, with AI moderation and AI study building on its enterprise tier. Product designers and researchers use it, often alongside Figma, to get design feedback from a participant panel.
What to know first
Maze keeps its pricing page light on numbers: no dollar amounts, plan names or limits appeared on the page read, only a split between features on all plans and features on Enterprise. All plans list prototype testing, a panel with limits and automated reporting. AI moderator, AI study builder, Maze AI, interview studies and the MCP server are tagged Enterprise. Verifiable detail is stronger on security than on cost.
Maze at a glance
| Maker | Maze Design Inc., United States |
|---|---|
| Free plan | Free trial only |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI User Testing Software in 2026, rank 9 of 10 |
| Website | maze.co |
Who Maze is best for
Product designers in Figma
The home page lists a Figma integration for prototype tests, which suits designers who want feedback on a flow before development.
Teams that want AI to run interviews
The AI moderator and interview studies are tagged Enterprise, aimed at larger organizations that want automated moderation at scale. That suits teams with enterprise budgets.
Researchers using Claude
The home page links a Maze MCP page with a Claude logo, which brings research data into an assistant the team already uses.
Security-focused buyers
The security page states SOC 2 Type II for security, AES-256 encryption at rest and TLS 1.2 in transit, with role-based private workspaces.
Maze plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| All plans | Not shown on the pricing page | Prototype testing, a panel with limits applying and automated reporting, per the feature table. Limits apply to the panel. |
| Enterprise | Contact sales | Maze MCP, AI study builder, AI moderator, Maze AI, interview studies and security controls such as SSO. |
| Free access | Start for free (terms not described) | The site shows start-for-free calls to action, but the pages read did not describe a free plan or its limits. |
Checked November 2026.
What Maze does
- AI moderator
- An AI moderator runs interview-style studies and asks follow-up questions. The pricing page tags it as an Enterprise feature. Interview studies are tagged Enterprise on the same table.
- AI study builder
- The study builder drafts a study from a research goal. It also sits in the Enterprise column of the feature table. The researcher reviews and edits the draft before launch.
- Panel of over six million
- The home page claims a participant panel of over six million, with in-product recruitment for B2B and B2C audiences or connection to your own community.
- Automated reports
- All plans list automated reporting, and the home page mentions AI-powered analysis, interview highlights and call transcripts. Interview highlights and call transcripts come with the AI analysis.
- Maze MCP
- A new MCP server connects research to the tools teams use, with Claude shown on the product page. It is marked New on the product page and tagged Enterprise on pricing.
How Maze handles your data
Maze's security page states SOC 2 Type II certification for security, and says the platform runs on Amazon Web Services in virtual private clouds with TLS 1.2 in transit and AES-256 at rest. It does not name hosting regions. The home page says Maze does not use research data to train its AI. The privacy policy names Maze Design Inc. in Menlo Park, California and allows anonymized, aggregated data for improving products; retention periods sit in linked annexes not read.
Where Maze falls short in practice
- No printed prices. Pricing figures, plan names and usage limits did not appear on the page read, so budgeting requires contact with sales. A sales call is the only route to a number.
- AI is Enterprise only. AI moderation, the AI study builder and the MCP server are tagged Enterprise, so smaller teams cannot test the AI features on lower plans. Smaller teams cannot try the AI on cheaper plans.
- Panel limits apply. The panel is marked limits apply on all plans, but the limits were not shown, so ask what a study of 50 participants costs. The stated panel limits were not shown on the page.
- Region not stated. Only AWS is named, with no regions, so buyers needing EU storage must ask. Only AWS is named, with no regions, so buyers needing EU storage must ask the vendor directly.
Works with
Alternatives to Maze
Maze: common questions
How much does Maze cost?
The pricing page read shows no dollar amounts, only features marked as available on all plans or on Enterprise. Maze lists a contact sales link. A buyer needs a written quote that includes panel participants, interview studies and any AI features.
Does Maze train its AI on my research data?
The home page states that Maze does not use research data to train its AI. The privacy policy separately allows anonymized, aggregated customer data for improving products and developing new features, without mentioning AI. Ask for both points to be confirmed in the contract.
Is Maze SOC 2 certified?
Its security page states that Maze is SOC 2 Type II certified for the Security criterion and links a compliance page for the report. It does not mention ISO 27001. Request the report under NDA to check the audit period and scope.
Which AI features does Maze offer?
The site lists the AI moderator, AI study builder, Maze AI and the Maze MCP, with AI-powered analysis, automated reports and interview highlights. The pricing page tags the moderator, builder and MCP as Enterprise. No accuracy figures were published. No error rates are listed.
How big is the Maze participant panel?
The home page claims a panel of over 6 million participants, including B2B and B2C audiences, and in-product recruitment. The pricing page marks the panel with limits that apply, but does not state them. Ask for country counts and per-participant costs.