Tool profile
Adzooma: cost, fit and limits
Adzooma is a PPC performance platform made by ClickTech Solutions Ltd (trading as Adzooma) that connects Google, Microsoft and Meta ad accounts, runs opportunity analysis and alerts, and offers a free plan. It targets small advertisers and agencies.
What to know first
Adzooma has three plans in US dollars: a free plan, Silver at $69 a month and Gold at $179 a month, with a 20% saving label on annual billing. All three connect unlimited ad accounts. What changes is report frequency (monthly, weekly, daily), the number of PPC alerts (3, 10, unlimited), seats and extras such as custom alerts and budget tracking. An Ad Copy Optimiser uses AI to improve responsive search ads. The privacy policy page we opened did not state an AI training position.
Adzooma at a glance
| Maker | ClickTech Solutions Ltd (t/a Adzooma), United Kingdom |
|---|---|
| Free plan | Yes |
| Entry price | $0 monthly (Free plan) |
| API access | No |
| Category | Best AI PPC Management Software in 2026, rank 4 of 13 |
| Website | adzooma.com |
Who Adzooma is best for
Small advertisers testing a tool
The free plan includes one user seat, three alerts and monthly opportunity analysis, so a business with one or two campaigns can try it without a card.
Teams that need alerts fast
Alerts go out by email and Slack, and Gold removes the limit, so a manager can set up pacing and conversion alerts across every connected account.
Advertisers fixing tracking
Conversion tracking repair and set-up covers GA4, Microsoft UET and enhanced conversions, which helps after a site migration breaks measurement.
Adzooma plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | Monthly PPC reports and opportunity analysis, one SEO profile, one web metrics profile, unlimited ad accounts, three PPC alerts and one user seat. |
| Silver | $69 a month | Weekly reports and analysis, five SEO and five web metrics profiles, ten PPC alerts, custom alerts, budget tracking, unlimited seats and report branding. |
| Gold | $179 a month | Daily reports and analysis, unlimited SEO and web metrics profiles, unlimited PPC alerts, all alert templates and priority support, which the page marks as coming soon. |
Checked November 2026.
What Adzooma does
- Campaign audit and opportunities
- Opportunity analysis lists improvements for connected accounts, and the free plan shows a limited number of them to preview the audit. Paid tiers raise the number of opportunities shown.
- PPC alerts
- Alerts reach users by email and Slack, with free templates available and custom alerts on paid plans for tailored thresholds. Free alert templates exist, and the number of alerts you can run rises from three to ten to unlimited.
- Budget tracking
- Paid plans track budgets against spend, which helps agencies avoid overspend on client accounts. Budget tracking and custom alerts appear on Silver and Gold only, with unlimited alerts on Gold.
- Ad Copy Optimiser
- The optimiser strengthens responsive search ads, fills asset gaps and uses AI to improve click-through rate and ad relevance, as the vendor describes it. The pages we read name no model behind it and show no before and after results.
- Conversion tracking repair
- A fix-and-set-up service for GA4, UET and enhanced conversions targets broken measurement, a common cause of misleading bid signals. It covers GA4, Microsoft UET and enhanced conversions, per the product list.
How Adzooma handles your data
The privacy policy page we opened does not state whether customer data is used to train AI models, how long account data is retained, where it is hosted, or whether any security certification applies. It is published at the vendor's legal section next to terms and a cookie policy. A buyer who connects client ad accounts should ask the vendor for those four points in writing, especially because the Ad Copy Optimiser applies AI to account assets and the pages opened say nothing about which models are used.
Where Adzooma falls short in practice
- Free plan is thin. The free plan allows three alerts, one SEO profile and one web metrics profile, with monthly reports only. Custom alerts and budget tracking require a paid plan.
- Report cadence by tier. Silver reports arrive weekly and Gold daily. A team that reviews performance every morning needs Gold at $179 a month. A team that reviews numbers every morning needs the top plan for that.
- Unclear data terms. Training, retention and hosting are not stated on the privacy page opened, which leaves due-diligence work to the buyer. A buyer connecting client accounts should ask for these points in writing.
Works with
Alternatives to Adzooma
Adzooma: common questions
Is Adzooma really free?
Yes, there is a free plan at $0 with unlimited connected ad accounts, one user seat, monthly reports and opportunity analysis, and three PPC alerts. Paid plans add weekly or daily reports, more alerts, custom alerts, budget tracking and report branding.
What do Adzooma Silver and Gold cost?
The pricing page lists Silver at $69 a month and Gold at $179 a month in US dollars, and shows a 20% saving label for annual billing. The annual figures for paid plans were not shown in the text we read, so check the toggle.
How many PPC alerts does each Adzooma plan include?
The free plan includes three alerts, Silver includes ten, and Gold includes unlimited alerts. Email and Slack notifications are named on the product page, and custom alerts need a paid plan. Email and Slack are both named as delivery channels.
What does Adzooma's Ad Copy Optimiser do?
The vendor says it strengthens responsive search ads, fills asset gaps and uses AI to improve click-through rate and ad relevance. The pages we read do not name the models behind it or show before and after results. Test it on one ad group first.
Can Adzooma run Meta and Microsoft campaigns?
The pages list Google Ads, Microsoft Ads and Meta Ads as connectable, plus GA4 and Microsoft UET for tracking. The depth of each platform's features was not compared on the pages opened, so test with one account first. The pricing page toggles between monthly and annual billing.