Tool profile
Appfigures: cost, fit and limits
Appfigures is a mobile app analytics and ASO service made by Appfigures, Inc. that connects to App Store and Google Play accounts to track revenue, reviews, keyword rankings and competitors, with prices from free to $599.99 a month.
What to know first
Appfigures splits its product by what a plan unlocks: a free Starter plan, Connect at $9.99, Monitor at $44.99, Optimize at $149.99 and Boost at $599.99, with annual billing saving 20 to 25 percent. Every self-serve plan lists 5 connected apps, with extra apps at $1.99 each. Keywords are 0 on Connect, 100 on Monitor, 500 on Optimize and 1,000 on Boost, and premium competitors begin at Boost. Plans are monthly with no long-term commitment.
Appfigures at a glance
| Maker | Appfigures, Inc., Not stated on the vendor pages |
|---|---|
| Free plan | Yes |
| Entry price | $9.99 per month for Connect |
| API access | Yes |
| Category | Best AI App Store Optimization Tools in 2026, rank 5 of 11 |
| Website | appfigures.com/ |
Who Appfigures is best for
Developers tracking revenue and reviews
Connect at $9.99 and Monitor at $44.99 link store accounts for revenue and review tracking, with replies on Monitor, without paying for a large keyword set.
Teams that want Apple Ads intelligence
Optimize at $149.99 lists Apple Ads Intelligence, competitor keyword discovery and 500 keywords, with a no-card free trial on that tier.
Buyers who dislike lock-in
The pricing page states monthly plans with no long-term commitment and downgrades at the end of the billing cycle, so scaling down is straightforward.
Appfigures plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | $0 | 5 connected apps, 0 premium competitors and no keyword tracking. It suits developers who only want to connect accounts and see revenue and reviews. |
| Connect | $9.99 per month; $7.99 per month billed annually | 5 connected apps, then $1.99 per extra app, with 0 keywords and 0 competitors. Connect is the cheapest paid step and adds no research tools. |
| Monitor | $44.99 per month; $35.99 per month billed annually | 5 connected apps, 100 keywords and review monitoring. Review replies arrive on this tier, but competitor tracking does not yet. |
| Optimize | $149.99 per month; $119.99 per month billed annually | 5 connected apps, 500 keywords, Apple Ads Intelligence and competitor keyword discovery, with a free trial that needs no card. |
| Boost | $599.99 per month; $449.99 per month billed annually | 5 connected apps, 1,000 keywords and 2 premium competitors. Annual billing saves $150 a month against the monthly price. |
Checked November 2026.
What Appfigures does
- Connected store accounts
- Plans connect to Apple App Store and Google Play Console accounts for revenue and review tracking across apps, with each tier covering 5 connected apps.
- Ranked keyword tracking
- Optimize lists ranked keyword tracking and top-performing keyword discovery, so a team sees which terms already drive visibility for its apps. Competitor keyword discovery on the same tier shows terms rivals rank for.
- Apple Ads Intelligence
- Optimize includes Apple Ads Intelligence and competitor keyword discovery, linking paid and organic keyword research in a single product. It is the first tier where paid search data from Apple appears in the product.
- Review monitoring and replies
- Monitor adds review monitoring and replies. The pricing page does not describe AI drafting for replies, so treat this as manual tooling. Monitor includes 100 keywords alongside it, while Connect lists none.
- AI apps and AI tools sections
- The pricing page lists AI apps and AI tools among its product areas without describing what they do, so ask for a demo before counting them as features.
How Appfigures handles your data
Appfigures connects to store accounts to read revenue and review data, so what it stores matters. The pages opened for this review did not state whether customer data trains models, how long it is retained, where it is hosted or whether any certification is held, and the privacy policy and terms are listed as sources to read in full. The maker is named as Appfigures, Inc., and no headquarters is stated on the pages opened. Ask for retention terms and a data processing agreement before linking App Store Connect or Google Play.
Where Appfigures falls short in practice
- No keywords on cheap tiers. Connect has 0 keywords and 0 competitors and Monitor has 0 competitors, so anyone wanting ASO research at the price of a Connect plan finds only analytics.
- Steep price steps. Optimize costs $149.99 and Boost $599.99, a fourfold jump for twice the keywords, 1,000 against 500, plus 2 premium competitors. Boost is the only tier that lists premium competitors.
- Extra apps are charged. Every plan includes 5 connected apps and each further app costs $1.99, which adds up for publishers with large catalogs. Boost, Optimize and Monitor all keep that 5-app base, so only the keyword count grows with price.
Works with
Alternatives to Appfigures
Appfigures: common questions
Is Appfigures free?
A free Starter plan exists at $0 with 5 connected apps, 0 premium competitors and no keyword tracking. Paid plans start at Connect for $9.99 a month. The Optimize tier includes a free trial with no card required, according to the pricing page.
Which Appfigures plan adds keyword tracking?
Keywords are 0 on Connect and 100 on Monitor at $44.99. Optimize at $149.99 gives 500 keywords with competitor keyword discovery and Apple Ads Intelligence, and Boost at $599.99 gives 1,000 keywords and 2 premium competitors. Premium competitors start at Boost.
Can I cancel or downgrade Appfigures at any time?
The pricing page says plans are monthly with no long-term commitment. Downgrades take effect at the end of the billing cycle, so you keep the higher tier until the period you paid for ends. Annual billing lowers the monthly rate.
Does Appfigures offer an API?
The pricing page lists API access on the custom Explore tier, which is quote only. Lower tiers list no API. Teams that need to pull revenue or ranking data into their own systems should ask about Explore pricing and rate limits.
How much do extra apps cost on Appfigures?
Each plan covers 5 connected apps. On Connect, additional apps cost $1.99 each. Publishers with dozens of apps should model the total, because that add-on can exceed the base price long before a higher tier is needed. Starter and Connect list the same 5-app base.